Under the Radar: Behind your kiwifruit - Zespri on innovation, IP protection of kiwifruit varieties, and growing demand for the produce

Your Way Home with Hongbin Jeong · Dec 14, 2023 · 27m

Today we’re going to bring you an inside look into the kiwi fruit we eat from time to time for that Vitamin C boost! Based in New Zealand, Zespri is one of the world’s most successful horticultural marketing companies and its the country’s largest horticultural exporter. Just to give you some numbers, the firm exports over 167 million trays of kiwifruit to more than 50 countries around the world. We’re talking about 30 per cent of global volume and sales revenues of US$3.1 billion. But how does the company work? Well Zespri is 100 per cent owned by current or past kiwifruit growers. It…