Latest / The Steve Harvey Morning Show / Uplift: She helps women of color overcome burnout and reconnect with their purpose.
Transcript
- 0:00Speaker 1: Hi.
- 0:00Speaker 2: I'm Rashan MacDonald hosts the weekly Money Making Conversation Masterclass show.
- 0:04Speaker 2: The interviews and information that this show provides off for everyone.
- 0:07Speaker 2: It's time to stop reading other people's success stories and
- 0:10Speaker 2: start living your own. If you want to be a
- 0:13Speaker 2: guest on my show, Money Making Conversation Masterclass, please visit
- 0:17Speaker 2: our website, Moneymakingconversations dot com and click to be a
- 0:20Speaker 2: guest button. If you're a small business owner, entrepreneur, motivational speaker,
- 0:25Speaker 2: influencer or nonprofit I want you on my show.
- 0:28Speaker 1: Now, let's get this show started.
- 0:30Speaker 2: My guest is a certified leadership and wellbeing coach, author
- 0:35Speaker 2: and founder of The Everyday Yellow Sanctuary, a vibrant community
- 0:39Speaker 2: dedicated to helping trailblazing women of color reclaim their joy,
- 0:44Speaker 2: embrace themselves, and make time for what matters most. Her
- 0:49Speaker 2: coaching creates work life harmony, enables you to reconnect to
- 0:53Speaker 2: your purpose and leave with your greater clarity, confidence and joy.
- 0:57Speaker 2: Please work with the Money Making Conversation Master Charise M.
- 1:01Speaker 1: Williams. How you doing, Cherise?
- 1:03Speaker 3: I am doing great and so honored to be here.
- 1:06Speaker 3: Thank you for having.
- 1:06Speaker 2: Me well, Mss Williams, you were hanging on every word
- 1:09Speaker 2: I was saying. You was making sure I got all
- 1:11Speaker 2: the right adjective, the descriptions, you.
- 1:15Speaker 1: Making sure you ain't got that right. Okay, Okay, he
- 1:17Speaker 1: got that right.
- 1:18Speaker 2: Because it's a sense a purpose that you have when
- 1:20Speaker 2: you say leave with greater clarity, confidence, enjoy.
- 1:24Speaker 1: Talk to me about this, Cheres. Yeah.
- 1:28Speaker 4: So, over the past several years, I have coached and
- 1:31Speaker 4: trained hundreds of leaders, mostly women, and they are accomplished,
- 1:39Speaker 4: they are working hard, they are doing great things in
- 1:42Speaker 4: the world, and most of them express burnout and overwhelm
- 1:48Speaker 4: and they know what they don't want, but they are
- 1:51Speaker 4: not sure what they do want. So I help them
- 1:53Speaker 4: get clear on what they want their life to look
- 1:56Speaker 4: and feel like and take actions every.
- 1:59Speaker 3: Day to make those visions of reality.
- 2:02Speaker 2: So let's give some background on you to be in
- 2:04Speaker 2: this leadership role, in this motivational role, this uplifting role.
- 2:09Speaker 1: How did it all start for you?
- 2:11Speaker 3: Yeah?
- 2:12Speaker 4: So, I'm a lawyer by training and spent my career
- 2:16Speaker 4: since graduating from law school working in the nonprofit sector.
- 2:20Speaker 3: So I've done work in philanthropy and at.
- 2:24Speaker 4: Social justice institutions, working on education, equity.
- 2:29Speaker 3: And juvenile and criminal justice. Reform.
- 2:32Speaker 4: When I got my first nonprofit executive director role in
- 2:36Speaker 4: two thousand and seven.
- 2:38Speaker 3: I was hobbling along.
- 2:39Speaker 4: You know, you get into these roles because you're passionate
- 2:42Speaker 4: about the mission, but there's often a big learning curve
- 2:46Speaker 4: in terms of learning how to manage.
- 2:47Speaker 3: The budget and the board and leadership.
- 2:51Speaker 4: And it wasn't until I was in my second nonprofit
- 2:54Speaker 4: leadership role that one of my donors said, ma'am, you
- 2:57Speaker 4: need a.
- 2:58Speaker 1: Coach, and we're going to pay for it, okay.
- 3:01Speaker 4: And that coach was transformative for me, and it planned
- 3:04Speaker 4: to seed that maybe I would like to use the
- 3:07Speaker 4: next stage of my career to be the guide that
- 3:10Speaker 4: I wish I had when I started off in that
- 3:13Speaker 4: C suite nonprofit leadership.
- 3:16Speaker 2: Now you say your organization every day, Yellow Sanctuary.
- 3:21Speaker 1: Explain that name to me.
- 3:22Speaker 3: Yes. So when I'm coaching people to create and live.
- 3:27Speaker 4: The lives of their dreams, I show my calendar and
- 3:32Speaker 4: how I color coded. So a few years ago, I
- 3:34Speaker 4: was leading my workshop present how to plan and show
- 3:38Speaker 4: up for what matters most, and I showed my calendar
- 3:41Speaker 4: and I said, the color coding allows me to see
- 3:44Speaker 4: how I'm spending my time and energy across these different areas.
- 3:48Speaker 4: Purple is from my health, green is when I'm making money,
- 3:52Speaker 4: and the color yellow is what I'm doing fun and
- 3:55Speaker 4: social things and joyful things. Right. And I said to
- 3:58Speaker 4: the group, every day there has to be yellow. And
- 4:01Speaker 4: there was a branding person in the workshop and she said,
- 4:04Speaker 4: that is a brand. So I branded every Day Yellow.
- 4:08Speaker 4: I file the trademark because we got to get that ip.
- 4:11Speaker 4: It means that it's possible to find a moment, even
- 4:14Speaker 4: a moment of joy in every single day.
- 4:18Speaker 2: Wow, I'm speaking of Cheries M Williams. He's based in Atlanta, Georgia.
- 4:22Speaker 2: Your services are available nationwide.
- 4:24Speaker 1: Correct, that is correct? Okay.
- 4:26Speaker 2: She's a certified leadership and well being coach, author and
- 4:30Speaker 2: founder of as we just mentioned, every Day Yellow Sanctuary,
- 4:34Speaker 2: which is a vibrant community dedicated to helping trailblazing women
- 4:38Speaker 2: of color. Now, I stop a color because we're in
- 4:41Speaker 2: a time period now where color is trying to be
- 4:46Speaker 2: removed from the everyday conversation. I know every time I
- 4:49Speaker 2: walk in room, I am going to be a black man.
- 4:51Speaker 2: So I don't know how you can say that people
- 4:53Speaker 2: will not judge you based on the color of your
- 4:55Speaker 2: skin when you say that women of color. Why are
- 5:00Speaker 2: you saying women of a color? And why is that
- 5:02Speaker 2: important to talk about that in this conversation.
- 5:05Speaker 3: Yeah, thank you for that important question.
- 5:08Speaker 4: So I will start by saying, when I started my business,
- 5:12Speaker 4: I did not identify a gender or.
- 5:15Speaker 3: A background that I would serve.
- 5:18Speaker 4: Who mostly came to me for the one on one
- 5:20Speaker 4: coaching was women, mostly women of color. I do have
- 5:25Speaker 4: men hire me for organizational stuff, team building retreats, et cetera.
- 5:31Speaker 4: So I decided to go where the energy was to
- 5:35Speaker 4: serve the client who was coming to me organically. The
- 5:39Speaker 4: second part is I started this everyday Yellow Sanctuary just
- 5:45Speaker 4: a few months ago after doing this one on one
- 5:47Speaker 4: coaching work okay, and I realized something really powerful happens
- 5:51Speaker 4: when women come together as a group to learn.
- 5:54Speaker 3: And grow and heal. And honestly, you know, you can
- 5:58Speaker 3: see it everywhere where you look.
- 5:59Speaker 4: In the new on social media, women of color are exhausted,
- 6:04Speaker 4: feeling disappointed, feeling worn out, overworked, underpaid, and looking for
- 6:10Speaker 4: a safe space to have those conversations free of some
- 6:14Speaker 4: of the scrutiny and microaggressions that can often take place
- 6:18Speaker 4: in the workplace. And I call my woman trailblazing because
- 6:21Speaker 4: she's often the first or the only to have certain
- 6:25Speaker 4: roles and there's tons of pressure.
- 6:27Speaker 3: She needs a safe space she reachs.
- 6:30Speaker 2: I've been doing this shows in twenty seventeen, so I
- 6:32Speaker 2: probably interviewed over a thousand people. I can guarantee you
- 6:35Speaker 2: that probably more than that because I've repeated some of
- 6:38Speaker 2: the people I've interviewed it, which is a good thing,
- 6:40Speaker 2: and I hope you one of my repeats, Miss Williams. Yes,
- 6:44Speaker 2: But coaching, that's a word, you know, like branding and
- 6:48Speaker 2: like mentorship. These words have become really really hot button words.
- 6:52Speaker 2: There are a lot of coaches out there, but still
- 6:54Speaker 2: many people don't understand the feeld.
- 6:57Speaker 1: What exactly does a coach do?
- 6:59Speaker 4: Yeah, lots of coaches out there these days. I took
- 7:05Speaker 4: the route to become a certified coach because I wanted
- 7:09Speaker 4: to understand the discipline, the practice, and the ethics around it.
- 7:14Speaker 4: So I define coaching as a partnership between a coach
- 7:17Speaker 4: and client to help a client achieve specific goals. Coaching
- 7:22Speaker 4: happens through a series of questions, and the overarching question
- 7:26Speaker 4: framework is where are you now?
- 7:29Speaker 3: Where do you want to be?
- 7:30Speaker 4: What's getting in the way, and my job is to
- 7:34Speaker 4: ask clients the right questions so they can figure out
- 7:37Speaker 4: how to take the actions they want to take to
- 7:40Speaker 4: get from where they are to where they want to be.
- 7:44Speaker 4: My brand of coaching is about drawing wisdom out of
- 7:47Speaker 4: a client, So I'm not here to tell them what
- 7:48Speaker 4: to do and how to be. It's to help them
- 7:51Speaker 4: unlock their own answers and then take consistent action towards
- 7:55Speaker 4: the outcomes they want.
- 7:57Speaker 2: What that bean said, how does it help others creates
- 8:00Speaker 2: success on their own terms? Like you said, somebody told
- 8:04Speaker 2: you you needed a coach, and so how does someone
- 8:08Speaker 2: walking through life understand nobody's pointing them out, Hey, you
- 8:13Speaker 2: need a coach.
- 8:15Speaker 1: How do they get there?
- 8:16Speaker 2: In other words, to make that shift, they need to
- 8:19Speaker 2: contact Cheris and Williams and be involved in your sanctuary.
- 8:24Speaker 3: Yeah, it's such a great question.
- 8:25Speaker 4: The field of coaching, this kind of leadership coaching, talking
- 8:29Speaker 4: to people help them achieve their goals, is really new.
- 8:32Speaker 3: It's only a forty year old field.
- 8:35Speaker 4: Most of the people that I have coached, the one
- 8:37Speaker 4: on one I was their first coach. So in terms
- 8:42Speaker 4: of joining my community, the everyday Yellow Sanctuary, it's for
- 8:47Speaker 4: the woman who's saying, I have achieved a certain level
- 8:52Speaker 4: of success in my life. I've gotten the titles and
- 8:55Speaker 4: the income and the promotions, but I want something more.
- 9:01Speaker 3: I want more joy, more ease, more rest.
- 9:04Speaker 4: And so she's going to start googling right coaching, transformation, communities,
- 9:10Speaker 4: leadership development, and if I've done my SEO right, she's
- 9:15Speaker 4: going to find you know, she's going to put in
- 9:18Speaker 4: women of color. Probably she may put in Atlanta, and
- 9:21Speaker 4: she's going to discover that there's a community of women
- 9:24Speaker 4: waiting to embrace her to help her unlock that next
- 9:28Speaker 4: level of personal success and fulfillment that she so desires.
- 9:33Speaker 2: Now let's go back in the conversation. I've heard she
- 9:36Speaker 2: reached you lawyer legally qualified to be a lawyer, and
- 9:41Speaker 2: then you got an entrepreneurship than nonprofit And what is
- 9:46Speaker 2: driving you personally because the fact that there's a corporate space,
- 9:51Speaker 2: then it's a nonprofit space. Now you I have to
- 9:53Speaker 2: see you're an entrepreneur now, which means you work on
- 9:56Speaker 2: your own terms and then you're motivated to get up
- 9:59Speaker 2: on your own pace. So when you get up, what
- 10:03Speaker 2: is your motivation and how that ties into what you're
- 10:06Speaker 2: doing for your client.
- 10:09Speaker 4: I love this question so much For Sean, I've been
- 10:12Speaker 4: running this business since twenty twenty, and sometimes I'm still
- 10:16Speaker 4: surprised that I wake up every morning on my own,
- 10:20Speaker 4: self directed and do.
- 10:21Speaker 3: All this work.
- 10:23Speaker 4: I am motivated by the transformation that I help women
- 10:28Speaker 4: have every client I work with when they say, oh
- 10:32Speaker 4: my gosh, I have so much more freedom now I
- 10:36Speaker 4: am taking those vacations. Do you know that only fifty
- 10:39Speaker 4: one percent of Americans take all of their PTO their
- 10:42Speaker 4: paid time off. I never left ten seconds on the
- 10:45Speaker 4: table when someone else is paying for my PTO. So
- 10:48Speaker 4: when I see a woman go from gosh, I should
- 10:51Speaker 4: take more vacations to charies. I just got back from
- 10:54Speaker 4: the Bahamas for a week and I did all the
- 10:56Speaker 4: things and I feel refreshed and I feel renewed, and
- 11:00Speaker 4: thank you for showing me that it's possible. Thank you
- 11:03Speaker 4: for giving me that permission. And I leave them knowing
- 11:06Speaker 4: that they never need my permission again. They can do
- 11:09Speaker 4: it for themselves. That's what drives me every single day
- 11:12Speaker 4: that I wake up.
- 11:13Speaker 2: Okay, self, dilcible, be focused for learn your own path
- 11:17Speaker 2: to happiness. I see where you're going with this sanctuary now, online.
- 11:22Speaker 2: You mentioned a key year twenty twenty, and I consider
- 11:28Speaker 2: that a coming out party for the black community to
- 11:32Speaker 2: admit that we have mental and social issues that need
- 11:36Speaker 2: to be alive with somebody in some form of therapy.
- 11:40Speaker 1: Talk about that.
- 11:42Speaker 2: I want to say coming out party because we should
- 11:44Speaker 2: have acknowledged this need way before that, because as people
- 11:48Speaker 2: of color, we are constantly under stressed. We're constantly being challenged,
- 11:52Speaker 2: you know, just in just in everyday life and not
- 11:55Speaker 2: only just at your job, will you shop? Will you
- 11:59Speaker 2: driving your car? Going through life? And now people look
- 12:02Speaker 2: at you that emission allows you to have a business,
- 12:07Speaker 2: But what is the bigger factor in that admission when
- 12:11Speaker 2: you talk about mental health? That's what we're talking about
- 12:14Speaker 2: right now, and building your brand, which is the everyday
- 12:18Speaker 2: Yellow Sanctuary.
- 12:20Speaker 4: Yeah, twenty twenty was a really huge year that shifted
- 12:26Speaker 4: the conversation about black mental health and wellness. Obviously, we
- 12:30Speaker 4: have had historical and generational traumas. I think there was
- 12:35Speaker 4: something about and this is what inspired my book, The
- 12:39Speaker 4: Joy of Thriving While Black, There was something about the
- 12:42Speaker 4: murder of Rayshard Brooks right up the street from me,
- 12:46Speaker 4: Ahmad Aubrey, George Floyd Breonna Taylor, one after another after another,
- 12:53Speaker 4: and then social media capturing it their stories, those images,
- 12:56Speaker 4: those their final words, and then have to go to
- 13:00Speaker 4: work every day with that stress and trauma and fear
- 13:03Speaker 4: and having to navigate the workplace. I think it got
- 13:06Speaker 4: us to a place where more and more people were
- 13:09Speaker 4: willing to say I need help, I need help, and
- 13:14Speaker 4: that help can look like their be a coach, a
- 13:19Speaker 4: recovery program. And at the same time there's a conversation
- 13:23Speaker 4: around grinding and hustling and you're not happy just because
- 13:28Speaker 4: of achievements. Right, my clients have achieved a lot, but
- 13:32Speaker 4: they want more, And I think we're finding our way
- 13:35Speaker 4: into spaces that can provide that safety and support that
- 13:39Speaker 4: we've been longing for. And the last thing I'll say
- 13:43Speaker 4: is it is not weak to ask for help and support.
- 13:47Speaker 4: And I think we're finally getting that message through to
- 13:51Speaker 4: the culture in lots of different ways.
- 13:53Speaker 2: So when I say this, and my question to you
- 13:56Speaker 2: sharise creating a space, the importance of it and what
- 14:00Speaker 2: makes it makes it unique.
- 14:03Speaker 4: No, when we come together in community, we immediately feel
- 14:10Speaker 4: less alone. Right, A lot of times we have things
- 14:14Speaker 4: on our minds and our hearts, and when we keep
- 14:17Speaker 4: them in it can feel lonely and isolating, and there's
- 14:21Speaker 4: and sometimes we can feel ashamed. And there's a great
- 14:24Speaker 4: saying that shame cannot exist in the sunlight. So coming
- 14:28Speaker 4: into the everyday Yellow Sanctuary is like shining sunlight onto
- 14:33Speaker 4: maybe the hardest things you're going through, and suddenly you
- 14:37Speaker 4: feel seen, heard, supported. And then there's an accountability piece.
- 14:42Speaker 4: We set our intentions for the next week, what are
- 14:44Speaker 4: you going to do?
- 14:45Speaker 3: What are you committing to?
- 14:46Speaker 4: And then when we show up the following week, what
- 14:49Speaker 4: did you do, how did it go?
- 14:51Speaker 3: What were your successes?
- 14:53Speaker 4: There is some great research that shows that when you
- 14:56Speaker 4: write something down that you intend to do, you are
- 14:59Speaker 4: forty two or set more likely to do it.
- 15:01Speaker 3: When you say it out loud, fifty percent more likely.
- 15:05Speaker 4: Guess what if you have If you have a vision
- 15:08Speaker 4: and you have a plan, and then you have accountability,
- 15:12Speaker 4: your success can go up by ninety five percent.
- 15:16Speaker 3: That is the magic of the Everyday Yellow Sanctuary.
- 15:19Speaker 2: Stay with us More money Making Conversation mastic Lass coming
- 15:22Speaker 2: up next. Welcome back to Money Making Conversation mastic Lass
- 15:30Speaker 2: with me Rashaun McDonald. We know really interesting when I'm
- 15:34Speaker 2: doing my research on you and trying to make sure
- 15:38Speaker 2: I'm on point when I ask the right questions. Age
- 15:41Speaker 2: came into play, and the age is something that I
- 15:44Speaker 2: really bring up on my shows because age people use
- 15:49Speaker 2: it as an excuse to accomplish their dreams. They use
- 15:52Speaker 2: it as a stop a stop sign for opportunity. Let's
- 15:57Speaker 2: talk about age, and then the next step I that's
- 16:00Speaker 2: going to be talk about fear. Let's talk about how
- 16:02Speaker 2: you deal with age and how you get people to
- 16:05Speaker 2: push past that, even though if they might be forty
- 16:07Speaker 2: and they might be fifty, might be sixty seven. I
- 16:09Speaker 2: always tell people age doesn't matter if you have a
- 16:12Speaker 2: proper plan and you have the communication and the aspiration
- 16:16Speaker 2: to achieve it.
- 16:17Speaker 1: Talk to about age and how you deal with it
- 16:20Speaker 1: with your clients.
- 16:22Speaker 4: Yeah, this is all coming to really sharp focus for
- 16:25Speaker 4: me recently because when I was setting about to create
- 16:29Speaker 4: the Sanctuary.
- 16:30Speaker 3: I did a bunch of interviews.
- 16:31Speaker 4: So I interviewed twenty five women to ask them a
- 16:34Speaker 4: bunch of questions, and an interesting thing happened. They would say,
- 16:39Speaker 4: I've got all this work. I'm a caregiver. They're working
- 16:43Speaker 4: me too hard to have this stress. And then a
- 16:45Speaker 4: few of them said, and then you turn fifty and
- 16:48Speaker 4: there's all this other stuff.
- 16:50Speaker 3: So I started saying, say more about that, Rashan. I'll
- 16:54Speaker 3: be fifty four.
- 16:55Speaker 4: On my birthday in just about a month. And I
- 16:59Speaker 4: realized there's a convergence of you've got certain responsibilities. If
- 17:06Speaker 4: you're fortunate enough to have living parents, then you've got
- 17:09Speaker 4: elder care responsibilities. And we're also living longer and longer.
- 17:15Speaker 4: So if I live to be ninety five, I have
- 17:19Speaker 4: forty more years to do things and make an impact
- 17:23Speaker 4: in this world. So I started this business at forty eight,
- 17:27Speaker 4: and was I a little bit afraid. Yes, was I
- 17:30Speaker 4: kind of like, why did I wait so long to
- 17:32Speaker 4: do this? But I feel really self actualized now. I
- 17:37Speaker 4: couldn't have started this business earlier. I had to do
- 17:40Speaker 4: all the things before in order to be able to
- 17:43Speaker 4: hold this space for women. Most of the women who
- 17:46Speaker 4: come to me are in their mid to upper forties
- 17:48Speaker 4: or fifties.
- 17:49Speaker 3: I am at the.
- 17:50Speaker 4: Right place at the right time for all of us,
- 17:53Speaker 4: and my message is it is not too late, and
- 17:56Speaker 4: you are not too old.
- 17:57Speaker 1: Okay, cool, that was about you, Sari.
- 18:00Speaker 2: Now I want to talk about because you've talked about
- 18:02Speaker 2: Rushan six years ago and I wasn't ready, but now
- 18:06Speaker 2: I'm ready. I'm talking about that person who's listening to
- 18:08Speaker 2: this show. Might not be to be happy with the
- 18:11Speaker 2: man they with, not about be happy with the kids
- 18:15Speaker 2: they brought into this world. Might not be happy with
- 18:17Speaker 2: the house they knock on that door and they go
- 18:19Speaker 2: in every night. Definitely might not be happy with that job.
- 18:23Speaker 2: How do they cycle out of that course? And I'm
- 18:27Speaker 2: not gonna just say everything's bad. Let's just start with
- 18:29Speaker 2: the job. How do they make that decision this is
- 18:32Speaker 2: not the right job for me? And how do I
- 18:35Speaker 2: overcome the fear of change?
- 18:38Speaker 1: Yeah?
- 18:40Speaker 3: So I'm going to start with something that is simple
- 18:42Speaker 3: and accessible to everyone.
- 18:45Speaker 4: You don't have to buy my book, you don't have
- 18:46Speaker 4: to join my community. Literally, it's about asking yourself the question.
- 18:53Speaker 3: I'm a huge fan of journaling.
- 18:57Speaker 4: Ask yourself the question with regard to any of the
- 19:00Speaker 4: those things you named, relationship, the job. Write down what
- 19:03Speaker 4: is working? Write it down so you can see it.
- 19:07Speaker 4: What is not working? Write that down.
- 19:10Speaker 3: Now, this is where a lot of people get stuck.
- 19:12Speaker 1: With Sean.
- 19:13Speaker 3: We can articulate what we don't want and what we
- 19:15Speaker 3: don't like.
- 19:17Speaker 4: Then ask yourself what would good look like, what would
- 19:22Speaker 4: I be doing, how would I be feeling? What would
- 19:25Speaker 4: the dynamic at work look like if it was good?
- 19:29Speaker 4: Get that vision on paper and then ask yourself, are
- 19:34Speaker 4: there things that I can do to make this job
- 19:37Speaker 4: that job? Feedback to my boss, hire someone new, fire somebody,
- 19:41Speaker 4: whatever it is. Try all those things, and then if
- 19:45Speaker 4: it's not possible, then you start looking for the thing
- 19:48Speaker 4: that's aligned.
- 19:49Speaker 3: But it starts with the clarity.
- 19:51Speaker 4: If it's just in your head and you're complaining and
- 19:53Speaker 4: not feeling good, you don't know what.
- 19:55Speaker 3: Action to take.
- 19:56Speaker 4: But if you get it on paper what's not working
- 19:58Speaker 4: and what you want, then little by little you can
- 20:01Speaker 4: start taking steps to get to where you want to go.
- 20:04Speaker 2: Now, how do we join your online community?
- 20:08Speaker 4: Go to www dot Scheriseandwilliams dot com slash community learn
- 20:14Speaker 4: all about it, fill out an application, we'll review it,
- 20:18Speaker 4: and we'll be excited to welcome you in.
- 20:20Speaker 2: Now that application, I have a be a guest form
- 20:24Speaker 2: where I ask people for their headchat, their sharp description,
- 20:29Speaker 2: ten question, their social media. Now, not wanting to scare
- 20:34Speaker 2: people away, what is that application that you're asking them
- 20:37Speaker 2: to fill out?
- 20:38Speaker 1: When they go to serism Williams dot Com.
- 20:42Speaker 4: I'm so glad you asked, because we want to curate
- 20:44Speaker 4: something that is very intentional. So the first thing that
- 20:48Speaker 4: we're showing is our group agreements before you.
- 20:50Speaker 3: Even get to the application. Okay, what kind of behavior.
- 20:53Speaker 4: Is okay and not okay in the group to make
- 20:56Speaker 4: it a safe, warm, welcoming space. And it is a
- 20:59Speaker 4: simple opp location. What drew you to us, how did
- 21:02Speaker 4: you hear about us? What do you want to get
- 21:04Speaker 4: out of it? What do you want to contribute? And
- 21:07Speaker 4: then we capture some demographic information because we want to
- 21:11Speaker 4: know who we're serving and who's being drawn to us,
- 21:15Speaker 4: so we can really curate and experience specifically for that group.
- 21:19Speaker 2: Okay, now let's talk about that book. How do we
- 21:23Speaker 2: get that book and why did you write the book?
- 21:26Speaker 4: Technically, yeah, you can find the joy of thriving while
- 21:31Speaker 4: black every place that books are sold. My favorite is
- 21:34Speaker 4: bookshop because it supports independent booksellers. I was literally I
- 21:39Speaker 4: started writing that book in June of twenty twenty. We
- 21:42Speaker 4: already know what was happening in June of twenty twenty.
- 21:46Speaker 4: I was literally having nightmares about encounters with the police.
- 21:52Speaker 3: That's how much things that was weighing on my psyche.
- 21:57Speaker 4: I was on Instagram and I saw the hashtag black joy,
- 22:01Speaker 4: and then I saw black joy is resistance and black
- 22:05Speaker 4: joy is revolutionary, and I went down that rabbit hole.
- 22:08Speaker 4: I was already thinking about writing a book, and I
- 22:11Speaker 4: literally got a download.
- 22:13Speaker 3: We're getting all this negative news, all this violence, all
- 22:16Speaker 3: this hate. What do we need right now?
- 22:18Speaker 4: And it came to me write a book called Thriving
- 22:22Speaker 4: while Black. Turns out someone else had that title, so
- 22:25Speaker 4: I chose the Joy of Thriving while Black, and it
- 22:27Speaker 4: is all about the things that help us thrive. And
- 22:31Speaker 4: the last chapter is about how you can coach yourself,
- 22:34Speaker 4: which is exactly what I was describing, how you can
- 22:37Speaker 4: coach yourself toward a state of thriving.
- 22:41Speaker 2: Her brand, I'm talking to Scheres and Williams her brand
- 22:44Speaker 2: every day. Yellow senters around joy, ease and intentional living.
- 22:48Speaker 2: What inspired some concept and has resonated with your audience
- 22:52Speaker 2: is a question I'm asking you. Is this inspiration of
- 22:56Speaker 2: the color yellow? You said, ra sean color. You know
- 22:59Speaker 2: joy happening. Green means money to you. So somebody was
- 23:03Speaker 2: in the room, there was a brand marketing person. They
- 23:05Speaker 2: go bingo, yellow is the brand term you should use.
- 23:10Speaker 2: You did what you're supposed to do. You trademarked it.
- 23:13Speaker 2: You have controller at IP. You're on the show to
- 23:16Speaker 2: promote what you're doing. When you say, do you change
- 23:20Speaker 2: lives or you motivate people to make change?
- 23:26Speaker 4: I love that framing. I want to say I motivate people.
- 23:30Speaker 4: People change their own lives. But given the right conditions,
- 23:35Speaker 4: Think about a plant that grows, the nurturing soil and
- 23:39Speaker 4: water and sunlight. I provide all those things for my community,
- 23:45Speaker 4: and people grow and change and transform based on those
- 23:49Speaker 4: nurturing conditions.
- 23:52Speaker 2: Burnout, burnout, burnout. I'm confessed on this show that I've
- 23:55Speaker 2: burnt out. I've confessed on the show that I need
- 23:58Speaker 2: them understand what a vaction day was. I will tell
- 24:03Speaker 2: you not as a badge of honor, but I worked
- 24:07Speaker 2: two straight years and didn't take a day off because
- 24:09Speaker 2: I was fearful of taking that day off. So burnout
- 24:13Speaker 2: is a real thing, especially when technology it's available to you.
- 24:17Speaker 2: You can't run. When I was growing up, you leave
- 24:20Speaker 2: the house, the phone was at the house. Then it
- 24:24Speaker 2: was just a text. You you can ignore the texts
- 24:28Speaker 2: now phone, that phone rings. It basically has to be
- 24:34Speaker 2: responded to in some form burnout. What do you think
- 24:38Speaker 2: is the leading cause of burnout? Is a technology? Is
- 24:42Speaker 2: the lifestyle we lead? What in your world, of your
- 24:47Speaker 2: online community is selling that point of burnout to you.
- 24:52Speaker 4: I want to come back to my target audience what
- 24:56Speaker 4: you asked me about, and I'm going to focus on
- 24:59Speaker 4: people of color and women of color.
- 25:01Speaker 3: Okay, technology is a factor.
- 25:03Speaker 4: Our work culture is a factor, and we are told
- 25:08Speaker 4: by people who care about us and want us to
- 25:10Speaker 4: be successful, you have to be twice as good.
- 25:13Speaker 3: You have to work twice as hard. You have to
- 25:15Speaker 3: show up early and you have to stay late.
- 25:19Speaker 4: Many of us did that to achieve great things, and
- 25:23Speaker 4: we have mistaken high performance, which means I want to
- 25:28Speaker 4: show up and do a good job with over performance.
- 25:33Speaker 4: Over performance is I am trying to outrun unworthiness. I
- 25:39Speaker 4: can never be good enough, so I'm going to work
- 25:42Speaker 4: and work and work. And that is really the crux
- 25:47Speaker 4: of the problem. Again, good intentions to make us hard workers,
- 25:53Speaker 4: but we're now seeing that there are some other possibilities
- 25:56Speaker 4: that we need to do some unlearning.
- 25:58Speaker 2: You know, I've heard just a lot growing up as
- 26:00Speaker 2: a black person, a person of color, you gotta work
- 26:03Speaker 2: twice as hard.
- 26:04Speaker 1: You gotta be on time, you gotta work get it,
- 26:07Speaker 1: you know.
- 26:07Speaker 2: And I take I challenge that because in life is
- 26:13Speaker 2: about competition. I think it doesn't matter Michael George's black
- 26:17Speaker 2: or white, or Cobra brownt with black and white. They
- 26:19Speaker 2: work twice as hard because they wanted to be great.
- 26:22Speaker 2: It wasn't based on the color of their skin. It's
- 26:24Speaker 2: based on the matter of effort they want to be
- 26:26Speaker 2: to be successful. There are a lot of people who
- 26:29Speaker 2: match their jeans, match their leaping ability, maybe match their shooting,
- 26:34Speaker 2: but they did they match their effort. And so when
- 26:37Speaker 2: we come into the general workplace, we tend to I'm
- 26:41Speaker 2: not saying color doesn't play an issue, because I know
- 26:42Speaker 2: it does, but I'm just saying we need to shift
- 26:45Speaker 2: that dynamic and say that is how you compete. If
- 26:49Speaker 2: you want to be in front of the line or
- 26:52Speaker 2: near the top of the line, you're going to have
- 26:54Speaker 2: to show up early, You're going to have to work late,
- 26:58Speaker 2: You're going to have to work twice as hard as
- 27:01Speaker 2: your competition, because guess what, you're trying to beat your competition,
- 27:04Speaker 2: whether it's black or white. And so when I look
- 27:08Speaker 2: at that question and it's not saying I'm directing to you.
- 27:10Speaker 2: I'm just, for the first time really hearing it, and
- 27:13Speaker 2: I'm going usha your whole that's been your whole life,
- 27:16Speaker 2: working twice as hard. And it had nothing to do
- 27:19Speaker 2: with my color. It had the fact that I wanted
- 27:22Speaker 2: to beat that dude. I wanted to be the best
- 27:25Speaker 2: I could be. I wanted to make the best presentation.
- 27:28Speaker 2: I get up every day at four thirty am. Nobody's
- 27:31Speaker 2: making me get up. I'm not getting up at four
- 27:33Speaker 2: thirty am Monday through Friday because of the color of
- 27:35Speaker 2: my skin. I'm getting up because I'm trying to win,
- 27:38Speaker 2: and this is my plan of winning. When I say that,
- 27:43Speaker 2: it does it ring any bail to you? Gonna rashan.
- 27:45Speaker 1: I'm a push back on you, you know, on you there,
- 27:51Speaker 1: but I feel you.
- 27:53Speaker 3: I think there's a fine line.
- 27:55Speaker 4: I mean, that's what I was trying to indicate with
- 27:57Speaker 4: the difference between.
- 28:00Speaker 3: Performance and over performance.
- 28:02Speaker 4: Over performance is driven by this sense that it will
- 28:07Speaker 4: never be enough. I talk about burnout to lots of
- 28:10Speaker 4: different audiences. I was doing a talk on it to
- 28:13Speaker 4: a law firm and people were like, if I take
- 28:17Speaker 4: that day off, I'm gonna miss I'm not gonna get
- 28:20Speaker 4: that good assignment.
- 28:22Speaker 3: But the other side is if you never take a
- 28:25Speaker 3: day off and you're burnt out, you're not gonna get
- 28:28Speaker 3: the good assignment.
- 28:29Speaker 4: And if you do, you may not do well at
- 28:31Speaker 4: it because you're so exhausted.
- 28:34Speaker 3: So everyone has to figure it out for themselves.
- 28:37Speaker 4: What is good enough to be competitive, which is important
- 28:41Speaker 4: to some people, but what is too much that then
- 28:45Speaker 4: you're sick and unwell and having autoimmune issues and insomnia.
- 28:51Speaker 3: And all the other things that can come with burnout.
- 28:55Speaker 1: Did you really push back at me? I don't think.
- 28:57Speaker 1: I think you kind of like slid by me. I
- 29:00Speaker 1: don't think you've read it.
- 29:01Speaker 2: I I'm just gonna let you know that wasn't a
- 29:05Speaker 2: hard pushback.
- 29:06Speaker 1: I didn't even I didn't even like move. I kind
- 29:08Speaker 1: of like, okay, you could have breathed by me.
- 29:11Speaker 2: But we're on the same page because the bottom line
- 29:13Speaker 2: is that hard work does lead to some traumatic issues
- 29:17Speaker 2: if you don't know how to balance it. And that's
- 29:19Speaker 2: what this conversation is sometimes. But what I also want
- 29:23Speaker 2: to tell my listeners and also anybody who I interview,
- 29:26Speaker 2: is I try to have an honest conversation about my perception.
- 29:28Speaker 2: So if it differs from yours, it's not a conflict.
- 29:31Speaker 2: We're having a conversation.
- 29:34Speaker 3: And I have one more thing.
- 29:35Speaker 1: Okay, cool, I'm with you. I'm with you.
- 29:37Speaker 4: Some folks, even when they're having a good time on vacation,
- 29:43Speaker 4: resting and with their loved ones, feel guilty about it.
- 29:47Speaker 3: This is what we're talking about.
- 29:49Speaker 4: Being wherever you are, doing your best and being able
- 29:53Speaker 4: to enjoy your life and your time and feel like
- 29:56Speaker 4: a worthy human being when you're not working.
- 30:00Speaker 3: Really, really, really hard. And that's a well rounded, meaningful life.
- 30:06Speaker 3: People don't.
- 30:07Speaker 4: People aren't on their deathbed saying I wish I had
- 30:10Speaker 4: worked more hours every day.
- 30:13Speaker 1: Wow, I know it is not me. I work enough hours.
- 30:17Speaker 2: Charis ain't closing, And I want to talk about your
- 30:19Speaker 2: dreaming color vision and framework and give me some detail
- 30:23Speaker 2: on that. We've talked about your book, we talked about
- 30:26Speaker 2: your online community. So let's give a give me a
- 30:29Speaker 2: good chance of what dreaming color visioning framework is.
- 30:33Speaker 4: Yeah, so that goes back to something I touched on before.
- 30:37Speaker 4: Most folks have an easier time articulating what is wrong
- 30:42Speaker 4: in their lives or complaining, and we can get stuck there.
- 30:47Speaker 3: That doesn't move us forward.
- 30:49Speaker 4: Doctor Michael Beckwith has this beautiful quote that I love,
- 30:53Speaker 4: and it says pain pushes until the vision pulls.
- 30:59Speaker 3: So we want to get clear on what does a.
- 31:02Speaker 4: Rich and meaningful life look like in every area that
- 31:05Speaker 4: relates to well being. So is it career yes, is
- 31:08Speaker 4: it money yes, but also relationships, self care, fun, joy, spirituality,
- 31:16Speaker 4: our physical environment. So the dream and Color framework gets
- 31:20Speaker 4: people to articulate what a good life looks like in
- 31:25Speaker 4: all of those categories. Weave it together into a vision statement,
- 31:30Speaker 4: and then the work from then on out is to
- 31:34Speaker 4: plan your days, your hours, your weeks, your months so
- 31:37Speaker 4: that you are taking intentional action toward making your vision
- 31:42Speaker 4: a reality.
- 31:43Speaker 1: Her reality is every day yellow.
- 31:46Speaker 2: It's the same to worry for women of color to
- 31:49Speaker 2: get the reclaim there, their joy, their hope, their life framework.
- 31:54Speaker 2: But more importantly, she has an online community that's growing
- 31:58Speaker 2: series and way if you want to find out about
- 32:02Speaker 2: it and submit your information be part of this.
- 32:05Speaker 1: Thriving or use the word thriving community.
- 32:09Speaker 2: But more importantly, thank you for coming on Money Making
- 32:11Speaker 2: Conversations Masterclass.
- 32:13Speaker 3: Thank you so much for having me.
- 32:14Speaker 2: This has been Money Making Conversations Masterclass with me Rashaun McDonald.
- 32:19Speaker 1: Thanks to our guests and our audience.
- 32:21Speaker 2: Visit Moneymakingconversations dot com to listen or register to be
- 32:26Speaker 2: a guest on my show.
- 32:27Speaker 1: Keep leading with your gifts, keep winning,