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Under the Radar: L’Oreal Singapore on being at the intersection of beauty and technology and its move to tap the luxury segment
It’s all about taking your beauty into your hands “because you’re worth it”. Sounds familiar? You might have by now guessed who we’re speaking to for today’s discussion – yes, it is indeed personal care and cosmetics giant L’Oreal. On that note – did you know that the tagline was coined in 1971 by a 23-year-old female copywriter at a Manhattan ad agency McCann. But taglines and branding aside, L’Oreal positions itself as a leader of the beauty tech world, with the century-old firm boasting a workforce of 86,000 employees across 150 countries, The company has a portfolio of 36 international…
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