57. Expert insights into Generation Z and how to earn their business, with Dr. Corey Seemiller

Provide: The Path to Owning It · Mar 19, 2025 · 32m

They'd rather put money in savings than see a concert. They expect brands to share their worldviews. They will forgive mistakes, but NOT inauthenticity. These are just a few of the broad generalizations that Dr. Corey Seemiller has found in her studies of Gen Z. A professor and researcher at Wright State University, her insights have been featured in NPR, The New York Times, and Time Magazine, and she has published numerous works, including the acclaimed books Generation Z Goes to College and Generation Z Leads. In the global Gen Z study she led, Dr. Seemiller and her team engaged over 30,000…