Latest / Sleep Matters Podcast
Multi-Location Growth, Referral Pipelines, and Metrics that Matter with Scott Craig
What if your referral sources keep sending patients, but your delivery numbers never match up? Scott Craig joins hosts Jason Tierney and Dr. Erin Elliott to break down a glaring reason many sleep practices stall: they track activity, not conversion. This isn't about "doing more marketing"—it’s about plugging the leaks in your pipeline. Scott shares how he transitioned from a general dental setting to a 5-location sleep powerhouse by swapping "gut feelings" for cold, hard data and a dedicated team that lives and breathes sleep.What We Discuss:The Clean Break: Why moving sleep out of the…
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