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214: How to close the recognition gap as a writer (featuring Alex Mathers)
Season 2, episode 14 is here!In this episode, I chat to Alex Mathers about how writers can use clear positioning, consistent messaging, and audience trust to generate real, sustainable income online.You’ll learn:- Why most online writers struggle with visibility despite being highly skilled.- The concept of the “Recognition Gap” and how it affects client acquisition.- The importance of having a clear offer, point of view, and market presence.- How to position your writing as a marketing tool, not just content.- Common traps like writing for peers instead of potential clients.- Why consistency…
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