Under the Radar: How far is a "Swiss Utilitarian" positioning strategy working for Bally as it cuts its teeth in fashion?

Your Way Home with Hongbin Jeong · Feb 8, 2024 · 27m

Today we’re going to bring you an inside look into a luxury brand called Bally. This is a brand that many may have heard about but yet not exactly know about. Some might think of Bally as a company with a rich heritage in shoemaking, but it was actually founded in 1851 as a family run ribbon factory, three years before Louis Vuitton was born. The firm expanded rapidly as it industrialised its processes in 1854, and set up stores in Montevideo, Uruguay Paris and France. Today, Bally offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a…