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Michigan Business Beat | Deb Dansby on Farm Bureau Insurance’s Social Mission and Business Impact
Originally uploaded November 8th, fixed November 26th. Chris Holman welcomes Deb Dansby, vice president of marketing at Michigan Farm Bureau Insurance, Lansing, MI. Chris had several questions for Deb in this conversation: Welcome Deb, remind the Michigan business community about Michigan Farm Bureau Insurance? Your “For-Purpose” model aligns social mission with agriculture advocacy. How do you measure outcomes versus traditional business metrics? Michigan Farm Bureau dedicates $1 from every insurance policy to ending childhood hunger. How do you balance charitable impact with business…
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