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No. 48: Luxury is hiring corporate operators, not creative directors.

Culture Pulse: 68. Luxury is hiring corporate operators, not creative directors. Dolce & Gabbana appoints a Gucci/LV/Prada exec as co-CEO. Hugo Boss buys sports credibility. The market rewards discipline, not vision. Read the full edition: https://thepattern.media/editions/2026-04-13.html

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