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Episode 145 - Interivew with Andy Paul of "Zero-Time Selling"

"He kept his promises." Promises made during the persuasion process are fulfilled. Persuaders are honest and realistic in what they promise—they don't build false hopes or expectations. They "underpromise and overdeliver"—not the other way around! "She's really dependable." Successful persuaders proactively give their audience the attention they deserve, doing everything in their power to resolve any problem or concern. They are reliable; nothing stops them from getting the job done or from getting a call back. "He's clearly very well trained." Successful persuaders know the ins and outs of…

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