Latest / The Steve Harvey Morning Show / Brand Building: Helps individuals and businesses diagnose issues, define strategies, and drive performance.

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Brand Building: Helps individuals and businesses diagnose issues, define strategies, and drive performance. · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to the show.
• 0:06
  Speaker 2: I am Rashwan McDonald, the host of Money Making Conversations Masterclass,
• 0:10
  Speaker 2: where we encourage people to stop reading other people's success
• 0:13
  Speaker 2: stories and.
• 0:14
  Speaker 1: Start planning their own.
• 0:16
  Speaker 2: Listen up as I interview entrepreneurs from around the country,
• 0:19
  Speaker 2: talk to celebrities and ask them how they are running
• 0:22
  Speaker 2: their companies, and speak with dog profits who are making
• 0:25
  Speaker 2: a difference in their local communities. Now, sit back and
• 0:28
  Speaker 2: listen as we unlock the secrets to their success on
• 0:31
  Speaker 2: Money Making Conversations Masterclass. Hi, I'm Rashan McDonald. I host
• 0:37
  Speaker 2: the weekly Money Making Conversation Masterclass show. The interviews and
• 0:41
  Speaker 2: information that this show provides off for everyone. It's time
• 0:45
  Speaker 2: to stop reading other people's success stories and start living
• 0:48
  Speaker 2: your own now. If you want to be a guest
• 0:50
  Speaker 2: on my show, Money Making Conversation Master Class, please visit
• 0:54
  Speaker 2: our website Moneymakingconversations dot com and click to be a
• 0:58
  Speaker 2: guest button. If you're more motivational speaker, an influencer, small
• 1:02
  Speaker 2: business owner, got a product, an entrepreneur, I want you
• 1:06
  Speaker 2: on my show.
• 1:06
  Speaker 1: Now, let's get this show started.
• 1:08
  Speaker 2: My next guest is a six time award winning author.
• 1:12
  Speaker 2: She's an engaging motivational speaker and is called business therapists
• 1:17
  Speaker 2: by her clients. Chippy Leeds is supporting the economic advances
• 1:21
  Speaker 2: of the people to live their best in helping women
• 1:25
  Speaker 2: to find the value in their voice. Please work with
• 1:28
  Speaker 2: the Money Making Conversations Masterclass. Charrell Lands.
• 1:31
  Speaker 3: Hey Don charelle I'm wonderful. How are you? Thank you
• 1:34
  Speaker 3: so much for having me on today?
• 1:36
  Speaker 1: Good?
• 1:37
  Speaker 2: First of all, what exactly do you do? Miss business therapists?
• 1:42
  Speaker 4: I am considered a business doctor and what that means
• 1:45
  Speaker 4: is simple times is I help individuals and company diagnose
• 1:49
  Speaker 4: their issues, define ways to impact them and then drive performance.
• 1:54
  Speaker 4: And so I do so with small to miss size
• 1:57
  Speaker 4: organizations as well as everyday people. Me or considered me
• 2:00
  Speaker 4: a business therapist because we'll start off in business, but
• 2:03
  Speaker 4: a lot of the times business is often tied to
• 2:05
  Speaker 4: something personal or purposeful, and so we end up going
• 2:09
  Speaker 4: there and then eventually coming back yourself what I did well.
• 2:12
  Speaker 2: You know, when you're talking about small business, are you
• 2:14
  Speaker 2: talking about the corporate level or you're talking about the
• 2:16
  Speaker 2: entrepreneur and small business level.
• 2:18
  Speaker 4: I support all eighty percent is entrepreneur small business, and
• 2:22
  Speaker 4: then the other twenty percent is more corporations.
• 2:25
  Speaker 2: Okay too, my show focuses on small business and entrepreneur
• 2:29
  Speaker 2: So what are some of the signs somebody will need
• 2:32
  Speaker 2: somebody like Charrelle in their life.
• 2:35
  Speaker 4: I'm so glad you asked, because interestingly enough, I sit
• 2:38
  Speaker 4: in the blind spot of organizations, and so a company
• 2:41
  Speaker 4: typically doesn't know they need me until they need me.
• 2:44
  Speaker 4: So ways that a company will find me is typically
• 2:48
  Speaker 4: if you are find if you find yourself basically highlighting
• 2:51
  Speaker 4: the hustle every day, there's usually an easier or better way.
• 2:55
  Speaker 4: What I tell my clients is is if it takes
• 2:57
  Speaker 4: you more than thirty minutes to figure out how to do,
• 2:59
  Speaker 4: there's likely a better way way.
• 3:00
  Speaker 3: And what I do is help people.
• 3:02
  Speaker 4: And individual or businesses define where the gaps are.
• 3:06
  Speaker 3: If you're working too hard, if you feel burned out,
• 3:09
  Speaker 3: you probably need me.
• 3:10
  Speaker 4: If you are constantly in the space of the hustle
• 3:13
  Speaker 4: and the kick and the push, then you probably need me.
• 3:16
  Speaker 4: If you're in a space where you are like, Okay,
• 3:18
  Speaker 4: I've done everything that I can and I really don't
• 3:20
  Speaker 4: know which way to turn, then you're usually you'll they'll
• 3:23
  Speaker 4: find me.
• 3:23
  Speaker 3: So if a company's.
• 3:24
  Speaker 4: Going to an incubation hub, trying to find money and
• 3:29
  Speaker 4: they're ready later but not ready now. Then they probably
• 3:33
  Speaker 4: need the services that hire my organization provide.
• 3:36
  Speaker 1: Now I'm gonna tell you this, Charrelle.
• 3:38
  Speaker 2: A lot of people you carry the word or to
• 3:41
  Speaker 2: use the word hustle as a badge of honor.
• 3:45
  Speaker 1: Now you're saying, if.
• 3:45
  Speaker 2: You're hustling or spending two thirty minutes on the project
• 3:49
  Speaker 2: that you should have done at a snap of your fingers,
• 3:51
  Speaker 2: then you need to make the call to Charrell that
• 3:54
  Speaker 2: they are fool or you saying they're fooling themselves, or
• 3:57
  Speaker 2: like all things, can we get caught up into click
• 4:01
  Speaker 2: phrases terminology that finds like we're really doing something?
• 4:05
  Speaker 1: Please talk to us.
• 4:08
  Speaker 4: Okay, I know this will probably sound controversial, but the
• 4:11
  Speaker 4: aspect of hustle is it's overplayed, it's played out at
• 4:15
  Speaker 4: this point. Hustle oftentimes leads people into an early grave, right,
• 4:20
  Speaker 4: because what that implies is that you're constantly on the
• 4:23
  Speaker 4: go and you're constantly doing And there's nothing wrong with
• 4:27
  Speaker 4: being relentless and expressing a space of grit, but we
• 4:31
  Speaker 4: have to do so in a meaningful way. So are
• 4:34
  Speaker 4: we maximizing our time? Are we maximizing our dollars because
• 4:38
  Speaker 4: quite frankly, especially in communities of color, we're short on resources.
• 4:42
  Speaker 4: So we have to be extremely strategic. And this aspect
• 4:45
  Speaker 4: of hustle is really working us into an early grave.
• 4:48
  Speaker 4: In fact, if I give you one statistic, you know,
• 4:50
  Speaker 4: the leading cause of death, specifically as it relates to
• 4:53
  Speaker 4: women's heart disease.
• 4:54
  Speaker 3: And that's not oftentimes what we.
• 4:56
  Speaker 4: Eat, it's what we wear, and sometimes it's that badge
• 4:59
  Speaker 4: that we call honor of hustle. But that at least
• 5:02
  Speaker 4: to us being overwhelmed at least to us being broke
• 5:04
  Speaker 4: and oftentimes burned out. And we don't have the space
• 5:07
  Speaker 4: for that, We don't have the capacity for that, especially
• 5:09
  Speaker 4: not in our communities.
• 5:10
  Speaker 2: How does industrial engineering that your degree then works with
• 5:15
  Speaker 2: what you're doing.
• 5:16
  Speaker 3: Now, so it's one and the same.
• 5:19
  Speaker 4: And so what I do is I am a vision strategist.
• 5:24
  Speaker 4: Simply put, I help people realize the things that are
• 5:28
  Speaker 4: important to them, with the aspect being that I focus
• 5:31
  Speaker 4: on the operation side. Industrial engineering is a very broad
• 5:35
  Speaker 4: field and it takes forms in different spaces and industries.
• 5:39
  Speaker 3: But in either case, I'm.
• 5:41
  Speaker 4: Dealing with systems, processes, and people and efficiency. So how
• 5:46
  Speaker 4: to make things run better, smoother, more efficiently, and then
• 5:50
  Speaker 4: of course taking the aspect of people.
• 5:53
  Speaker 3: Early on in my life.
• 5:54
  Speaker 4: I determined that I wanted to do something purposeful and
• 5:57
  Speaker 4: meaningful with my life, and so I spent and really
• 6:01
  Speaker 4: investing in coaching and mentoring and identifying people who could
• 6:05
  Speaker 4: pour into me. And I found that I love to
• 6:08
  Speaker 4: solve problems, and I love to solve meaningful problems, and
• 6:10
  Speaker 4: I love to work with people, and so I basically
• 6:14
  Speaker 4: get paid to ask questions and help my clients determine
• 6:19
  Speaker 4: the areas of opportunities that they have because oftentimes the
• 6:24
  Speaker 4: solution is deeply rooted within them, but sometimes it just
• 6:27
  Speaker 4: takes someone to ask the right questions to help them
• 6:30
  Speaker 4: uncover where the issues lie. So it's still one and
• 6:33
  Speaker 4: the same. But if I were to say to you, hey,
• 6:35
  Speaker 4: I'm an industrial engineer, the next thing is okay, well
• 6:38
  Speaker 4: what does that mean or what exactly do you do?
• 6:40
  Speaker 4: So if I redefine that to simply say that you
• 6:43
  Speaker 4: know what, consider me your business doctor. I help you
• 6:46
  Speaker 4: to diagnose issues that occur, define ways that you can
• 6:50
  Speaker 4: improve them, and then.
• 6:52
  Speaker 3: Drive performance within your organizations.
• 6:55
  Speaker 2: Now, industrial engineering, to get a degree in that because
• 6:59
  Speaker 2: you're now an independent of your own business. Where would
• 7:03
  Speaker 2: you have went to work with an industrial degree?
• 7:07
  Speaker 4: Okay, I've worked for a number of companies. I've worked
• 7:10
  Speaker 4: for several Fortune five hundred companies, and immediately after I
• 7:14
  Speaker 4: graduated school, I worked for Johnson and Johnson. That was
• 7:16
  Speaker 4: the first one that I worked for. I did several
• 7:19
  Speaker 4: years with Jay and Jay, with a couple of other
• 7:21
  Speaker 4: companies in the food industry, in the wire and cable industry,
• 7:25
  Speaker 4: and in about ten years is when I actually decided
• 7:27
  Speaker 4: to start VIS Revision Strategy Management. So we're in all
• 7:31
  Speaker 4: organizations really and truly, and you'll find us doing We're
• 7:35
  Speaker 4: the ones that are typically doing things like data analysis. Right,
• 7:39
  Speaker 4: We're telling you where the money's going. We're telling companies
• 7:41
  Speaker 4: where the lost is within an organization. We're telling them
• 7:45
  Speaker 4: how to strategically position their project to get capital from investors.
• 7:50
  Speaker 4: We are the business side of engineering, if you will.
• 7:53
  Speaker 1: Cool.
• 7:54
  Speaker 2: I'm talking to sharel Lands. She's a business strategist. They
• 7:58
  Speaker 2: called their business there, and I agree with that. You know,
• 8:01
  Speaker 2: she's very articulating her platform industrial engineering.
• 8:05
  Speaker 1: You know.
• 8:07
  Speaker 2: He told me minor mathematics, you know, So we got
• 8:10
  Speaker 2: a little relationship here, but.
• 8:13
  Speaker 1: Let's talk about it. I ask some questions that you
• 8:15
  Speaker 1: submitted to me.
• 8:16
  Speaker 2: I want to go down through those questions so we
• 8:18
  Speaker 2: get a good sense of what you do and also
• 8:20
  Speaker 2: introducing you to my audience of money Making Conversation Master
• 8:24
  Speaker 2: Class listeners.
• 8:25
  Speaker 1: Now, you say profit is in the patterns, not in
• 8:28
  Speaker 1: the panic. What do you mean when you say that?
• 8:31
  Speaker 4: So a lot of the times we chase opportunities, or
• 8:34
  Speaker 4: companies will consistently chase every single opportunity that comes to them.
• 8:39
  Speaker 4: So typically entrepreneurs when they're first starting out, it's about
• 8:43
  Speaker 4: kind of establishing their name, their credibility, and getting the profits.
• 8:49
  Speaker 4: And so what will find is that they go after
• 8:52
  Speaker 4: everything right, and they go.
• 8:53
  Speaker 3: After a lot.
• 8:54
  Speaker 4: It's in the ability to develop consistency within your niche though,
• 8:59
  Speaker 4: so it's created eating a name where people come to
• 9:01
  Speaker 4: know you, love you, trust.
• 9:02
  Speaker 3: You, but they understand who you are.
• 9:05
  Speaker 4: What that does is it keeps entrepreneurs and small business
• 9:08
  Speaker 4: owners from going after scope creek, which is grasping at
• 9:11
  Speaker 4: every dollar, which it typically accompanies being in a state
• 9:14
  Speaker 4: of panic constantly just out there trying to guess and
• 9:17
  Speaker 4: grasp for what's next. So to move away from that
• 9:21
  Speaker 4: profit is truly in the ability to develop consistent patterns
• 9:25
  Speaker 4: in how you show up to your customer, but then
• 9:28
  Speaker 4: also how you deliver the products and services that you have.
• 9:32
  Speaker 1: Now let's go to the next one. You deserve to
• 9:34
  Speaker 1: be paid, not just passionate.
• 9:37
  Speaker 4: So here's the thing about it. And I would hope
• 9:40
  Speaker 4: that we start businesses that are based in a strong
• 9:45
  Speaker 4: core belief of core value. But that doesn't mean you
• 9:49
  Speaker 4: should do it for free all the time. And I
• 9:51
  Speaker 4: think that there's this common misconception that because I'm passionate
• 9:55
  Speaker 4: about it, I have to do it for free. But ultimately,
• 9:58
  Speaker 4: you want your business to be sustainable, and the aspect
• 10:02
  Speaker 4: of building sustainability means.
• 10:04
  Speaker 3: That you have to get paid.
• 10:05
  Speaker 4: You have a specific value that you create, and you
• 10:09
  Speaker 4: have a specific product or promise that you offer to
• 10:13
  Speaker 4: the organization, to the world, and so you should be paid,
• 10:16
  Speaker 4: and not only paid, but paid fairly for it. And
• 10:19
  Speaker 4: what I've found is that oftentimes we tend to have
• 10:23
  Speaker 4: the dichotomy, and how we choose to get paid often
• 10:26
  Speaker 4: lies in our personal relationship with money. And so if
• 10:30
  Speaker 4: we have an off kiltered relationship with money, it often
• 10:33
  Speaker 4: shows up in how we position ourselves to be paid,
• 10:36
  Speaker 4: and so it's not just about being passionate, but it's
• 10:39
  Speaker 4: about being paid and that comes through a very structured
• 10:42
  Speaker 4: business model.
• 10:43
  Speaker 1: Now you know that.
• 10:44
  Speaker 2: Let's stay on this for a minute, because you know,
• 10:47
  Speaker 2: of course it's called rates. How do you find your
• 10:50
  Speaker 2: rates so you can get paid because and then not
• 10:55
  Speaker 2: asking too much based on petitional losing a client? How
• 11:00
  Speaker 2: do you find that balance?
• 11:01
  Speaker 1: Torell? Because I agree you.
• 11:03
  Speaker 2: Should get paid for your quote unquote value, But how
• 11:06
  Speaker 2: do you determine your value?
• 11:09
  Speaker 4: I say, first, you have to start by doing the research,
• 11:12
  Speaker 4: and not too many organizations actually do the research. What
• 11:15
  Speaker 4: is the problem that you're seeking to solve and to
• 11:18
  Speaker 4: whom are you seeking to solve that first.
• 11:20
  Speaker 3: Issue, Then you have to assess the nature.
• 11:23
  Speaker 4: Of the work, the livelihood, everything that you have acquired
• 11:27
  Speaker 4: over the years to help deliver that in order to
• 11:30
  Speaker 4: set the rate.
• 11:31
  Speaker 3: Now I'm glad that we're pausing on.
• 11:32
  Speaker 4: This because the other thing that I see is sometimes
• 11:35
  Speaker 4: weak inflate rates, and that's the other side of it.
• 11:38
  Speaker 4: So that doesn't help an organization build credibility either. But
• 11:42
  Speaker 4: you have to have a pricing strategy when you're coming
• 11:46
  Speaker 4: into marketing, and it could vary depending upon the organization.
• 11:49
  Speaker 3: Some people will price low and then kind of gain high.
• 11:52
  Speaker 4: Other people try to offer a space of incentive to
• 11:54
  Speaker 4: get people in.
• 11:55
  Speaker 3: There's no right or wrong with how you do that.
• 11:57
  Speaker 4: However, what I will say is whatever you start with,
• 12:00
  Speaker 4: just know that you are shaping a perspective in the
• 12:03
  Speaker 4: mindset of your potential client or customer, and.
• 12:06
  Speaker 3: They tend to grasp to whatever that is.
• 12:09
  Speaker 4: Not that you can't move from it, but they do
• 12:11
  Speaker 4: tend to hold you accountable to what you say. But
• 12:14
  Speaker 4: even more so than that is the focus on the
• 12:17
  Speaker 4: ability to deliver value. And if you're able to position
• 12:21
  Speaker 4: yourself not specifically for the price upset, but your ability
• 12:25
  Speaker 4: to demonstrate and deliver value to your customers, you will
• 12:29
  Speaker 4: gain the respective tribe or individuals who value the same
• 12:33
  Speaker 4: things that you do.
• 12:34
  Speaker 2: I'm speaking to the sharel lands as La ns a
• 12:39
  Speaker 2: six time award winning author. She is engaging motivational speaker.
• 12:43
  Speaker 2: As you can see, she's called the business therapist by
• 12:46
  Speaker 2: her clients. She believes in supporting the economic advancement of
• 12:49
  Speaker 2: people to live their best in helping women, which is
• 12:53
  Speaker 2: most important, to find the value in their voice.
• 12:55
  Speaker 1: How can we reach you I know I have some more.
• 12:57
  Speaker 2: Questions to ask you, but I want to make sure
• 12:59
  Speaker 2: people hear how they can get in touch with you absolutely.
• 13:03
  Speaker 4: So you can find me on any and all platforms Instagram, LinkedIn,
• 13:07
  Speaker 4: Facebook at Charelle Lands and at c H.
• 13:09
  Speaker 3: A R E L L E and then L A
• 13:12
  Speaker 3: N S.
• 13:12
  Speaker 4: Or you can find me on my business at www.
• 13:15
  Speaker 4: Dot Vision Strategymanagement dot com.
• 13:18
  Speaker 1: Vision Strategy Management. Why did you come up with that name?
• 13:22
  Speaker 4: That's a great one because a lot of the times,
• 13:24
  Speaker 4: what separates one from having pure or true execution is
• 13:28
  Speaker 4: not only having a vision and being having the foresight
• 13:31
  Speaker 4: for where you want to go and what you want
• 13:33
  Speaker 4: to see manifest, but you also have to have that
• 13:36
  Speaker 4: vision coupled with a strategy, and the strategy gives you
• 13:39
  Speaker 4: an aspiration for that dream and it begins to tie
• 13:42
  Speaker 4: it down. But neither of those gets you to a
• 13:45
  Speaker 4: place of execution if you're not managing it. So measuring
• 13:48
  Speaker 4: something or having a dream without effectively managing it means
• 13:52
  Speaker 4: that it's just a wish. But the moments you associate
• 13:54
  Speaker 4: a metric to it and you're constantly keeping a viewpoint
• 13:57
  Speaker 4: of it, well, now you've gotten into the space of
• 13:59
  Speaker 4: being able to manage that vision to a place of execution.
• 14:03
  Speaker 5: Please don't go anywhere. We'll be right back with more
• 14:06
  Speaker 5: Money Making Conversations Masterclass. Welcome back to the Money Making
• 14:16
  Speaker 5: Conversations Masterclass, hosted by Rashaan McDonald.
• 14:20
  Speaker 1: How can you get a customer or one of your
• 14:23
  Speaker 1: clients to the right balance?
• 14:26
  Speaker 4: This is a good one and it's an internal goal
• 14:28
  Speaker 4: that I have, which is when a customer client comes
• 14:31
  Speaker 4: to me, we talk about it. And I know this
• 14:34
  Speaker 4: is cliche about working in the business and on the business.
• 14:39
  Speaker 3: The goal is to.
• 14:39
  Speaker 4: Move from working one hundred percent in the business, if
• 14:44
  Speaker 4: you will, to gradually move into a place where you're
• 14:48
  Speaker 4: twenty percent in the business eighty percent working on the business.
• 14:52
  Speaker 4: But it comes through the balance of creating the appropriate systems,
• 14:56
  Speaker 4: processes and surrounding yourself with the right people.
• 14:59
  Speaker 3: So we have to do two things, and in it's.
• 15:04
  Speaker 4: It does take time to build the processes and the
• 15:08
  Speaker 4: systems in place. But an aspect of moving from working hard,
• 15:13
  Speaker 4: which is constantly doing everything, which honestly is an indicator of.
• 15:18
  Speaker 3: A need for processes and systems.
• 15:20
  Speaker 4: If you find that you're constantly putting out fires, then
• 15:23
  Speaker 4: that is a clear indication of a need to develop
• 15:26
  Speaker 4: an effective system or processing for your business and then
• 15:30
  Speaker 4: ultimately getting to a place of hardly working. But hardly
• 15:34
  Speaker 4: working for me is not necessarily not working. It's shifting
• 15:39
  Speaker 4: the way that you contribute and add value, So not
• 15:42
  Speaker 4: working as hard in the grind day to day because
• 15:46
  Speaker 4: if I'm doing the same thing over and over, I
• 15:48
  Speaker 4: should have a system in place, or I should be
• 15:51
  Speaker 4: able to delegate that. And the more that we begin
• 15:54
  Speaker 4: to elevate ourselves in our organizations, the less that we
• 15:56
  Speaker 4: spend doing the day to day detailed work because we've
• 16:00
  Speaker 4: developed a system, we developed a process, or we have
• 16:03
  Speaker 4: people that can support us. The hardly working becomes now
• 16:08
  Speaker 4: infused in developing the teams that carry out the work
• 16:12
  Speaker 4: and also creating a space to give back, so that
• 16:15
  Speaker 4: we're now creating meaningful work because once the system is
• 16:18
  Speaker 4: in place and we're doing that thing, and now we
• 16:21
  Speaker 4: can put it on autopilot, and now we can teach
• 16:23
  Speaker 4: more people how to do it, which then creates a
• 16:25
  Speaker 4: new stream of revenue for the organization or for you.
• 16:29
  Speaker 1: Now let's talk.
• 16:30
  Speaker 2: About rest is a revenue of strategy, because I think
• 16:33
  Speaker 2: that's a good follow up on the working hard and
• 16:36
  Speaker 2: hardly working. Now we're going to get some rest. How
• 16:39
  Speaker 2: do you rest? How's rest a revenue strategy strategy?
• 16:43
  Speaker 4: Then the more that we recognize that rest is not
• 16:47
  Speaker 4: only it's not a luxury, it's a necessity because our
• 16:51
  Speaker 4: teams need us to be sharp, they need us to
• 16:54
  Speaker 4: be well rested. Because when that happens, we can be
• 16:57
  Speaker 4: better thought leaders for our organization. We can give better
• 17:01
  Speaker 4: direction and clarity on where we want the vision to go,
• 17:04
  Speaker 4: and we can be better supporters of their needs. So
• 17:08
  Speaker 4: rest is a revenue strategy.
• 17:09
  Speaker 3: The more we rest, the.
• 17:10
  Speaker 4: More clearly we can think, the more we can drive
• 17:14
  Speaker 4: more effective and successful businesses.
• 17:17
  Speaker 2: I wanted to go to one talking point I need
• 17:19
  Speaker 2: to jump to immediately is you don't have to build
• 17:22
  Speaker 2: a loan, You need a blueprint.
• 17:24
  Speaker 1: Are you talking about the people? Are the blueprint?
• 17:26
  Speaker 2: Tell us of what you mean when you said you
• 17:28
  Speaker 2: don't have to build a loan, you need a blueprint?
• 17:32
  Speaker 2: Sarell lance.
• 17:33
  Speaker 4: You need a strategic plan, right, You need the ability
• 17:37
  Speaker 4: to take the vision that you have and cascade it
• 17:41
  Speaker 4: or share it with other people. So when it comes
• 17:44
  Speaker 4: to building alone, a lot of the times we might
• 17:46
  Speaker 4: think that we have to do it alone. No, we
• 17:49
  Speaker 4: just have to be able to convey the vision in
• 17:51
  Speaker 4: a way that allows other people to see themselves in
• 17:55
  Speaker 4: our vision and catch fire with it in such a
• 17:57
  Speaker 4: way that they now take hold and take ownership in it.
• 18:02
  Speaker 4: So the blueprint is really how we are able to
• 18:06
  Speaker 4: successfully convey the vision that we have in a meaningful
• 18:09
  Speaker 4: way so that other people can also see it. And no,
• 18:12
  Speaker 4: we have to get out of the mindset of doing
• 18:14
  Speaker 4: it alone, because that's it becomes exhausting, especially as if
• 18:20
  Speaker 4: we do it for years at a time, and not
• 18:22
  Speaker 4: only that, but it doesn't sustain. If we decide to
• 18:26
  Speaker 4: leave the business or go somewhere else, the business then
• 18:29
  Speaker 4: crumbles as well.
• 18:30
  Speaker 2: Let's talk about that intellectual property. How do we get
• 18:33
  Speaker 2: past that? You know, I don't want nobody to steal
• 18:36
  Speaker 2: my idea.
• 18:38
  Speaker 3: I'm right there with you. I've been there right, you know.
• 18:41
  Speaker 4: I love to write, I love to read, and you know,
• 18:44
  Speaker 4: got a couple of books and things.
• 18:46
  Speaker 3: And and a lot of content. And I think, however,
• 18:50
  Speaker 3: the more that we hold.
• 18:51
  Speaker 4: On to something that we were intended, that is supposed
• 18:55
  Speaker 4: to be in flow, the more it remains stagnant within us.
• 18:59
  Speaker 4: And I think that the more comfortable we get with
• 19:02
  Speaker 4: saying we got to stay five and ten steps ahead
• 19:05
  Speaker 4: of what we release, So whatever comes out in the
• 19:08
  Speaker 4: moment is already stale because whatever's brewing on the inside
• 19:12
  Speaker 4: is the thing that I'm working on. So I'm working
• 19:14
  Speaker 4: on the next, and so we have to think in
• 19:16
  Speaker 4: the same respect that this recipe that I have right
• 19:20
  Speaker 4: now is baked for whoever it is, and they love
• 19:23
  Speaker 4: it and they.
• 19:23
  Speaker 3: Should be able to. But if I want to see
• 19:26
  Speaker 3: the next recipe.
• 19:27
  Speaker 4: Succeed this one, I have to be comfortable with getting
• 19:30
  Speaker 4: to a space of yes, doing the intellectual property and
• 19:34
  Speaker 4: properly trademarking and copyrighting your information, but knowing that in
• 19:39
  Speaker 4: order to grow, I have to release it, and knowing
• 19:41
  Speaker 4: that when I release it, if I've got the right
• 19:43
  Speaker 4: team and the right surrounding or the right surrounding elements,
• 19:47
  Speaker 4: that that recipe will continue to grow. But it's not
• 19:50
  Speaker 4: so much of a concern because I'm focused on the next.
• 19:53
  Speaker 4: And the reason why I just said that I had
• 19:54
  Speaker 4: a passionate response for that is because that I cannot
• 19:58
  Speaker 4: tell you how many times I've seen my content come
• 20:01
  Speaker 4: out through other vehicles, and I actually cheer them on
• 20:04
  Speaker 4: because I think that it's a space of flattery to
• 20:07
  Speaker 4: know that what you're doing is adding that much value
• 20:09
  Speaker 4: that they saw themselves enough in it that they wanted
• 20:12
  Speaker 4: to try to do something to either reinvent it or
• 20:15
  Speaker 4: take it to the next level. But at the same time,
• 20:19
  Speaker 4: I know that that's from last year's vision and it's
• 20:22
  Speaker 4: not necessarily a part of the next one.
• 20:25
  Speaker 2: Absolutely, especially this age of technology. You know, you could
• 20:28
  Speaker 2: be old old news walking out the front door. L'st
• 20:32
  Speaker 2: this question to you earlier. Now they've heard you talk
• 20:35
  Speaker 2: for twenty minutes. Why should somebody contact you?
• 20:40
  Speaker 4: Why should someone contact me? Okay, So when I think
• 20:43
  Speaker 4: about the nature of my personal why, I believe in
• 20:47
  Speaker 4: cultivating love, limitless leaders.
• 20:49
  Speaker 3: Who thrive in business and in life.
• 20:51
  Speaker 4: And it comes from a space of recognizing that if
• 20:55
  Speaker 4: we don't, who will.
• 20:57
  Speaker 3: And a lot of the times it's.
• 20:59
  Speaker 4: We need to, we have to, and sometimes people just
• 21:02
  Speaker 4: need to push. They need we understand where we want
• 21:06
  Speaker 4: to go even and we can see where we are,
• 21:09
  Speaker 4: and people sometimes get stuck in the middle. And contacting
• 21:13
  Speaker 4: me is contacting someone that believes in you, believes in
• 21:16
  Speaker 4: what God has placed within you, and simply wants to
• 21:19
  Speaker 4: help partner with you to manage the middle so that
• 21:22
  Speaker 4: you can realize what you want to do with as
• 21:26
  Speaker 4: few bumps as possible. My aim and goal is to
• 21:29
  Speaker 4: take all the technical knowledge that I've been so blessed
• 21:32
  Speaker 4: and fortunate to acquire over many years and distill it
• 21:36
  Speaker 4: down into ways that help people take where they are
• 21:39
  Speaker 4: and realize their dream.
• 21:41
  Speaker 3: So that they can get to go where they would
• 21:43
  Speaker 3: like to be.
• 21:43
  Speaker 2: Now, I'm I'm about to break out the famous word
• 21:46
  Speaker 2: here I here. In this business, all the time you
• 21:48
  Speaker 2: talk about hype words. Right here, Branding is the hype word.
• 21:52
  Speaker 2: Hustle is the hype word. The hype word now is scaling.
• 21:57
  Speaker 2: Stop scaling chaos. The people are using it. It is
• 22:01
  Speaker 2: badly abused in today's entrepreneur and small business world.
• 22:06
  Speaker 4: Yeah, so stop scaling chaos is really around.
• 22:12
  Speaker 3: This idea that.
• 22:15
  Speaker 4: There's a lot of catch phrases to your point, especially
• 22:19
  Speaker 4: when it comes to branding, and to your point, there's
• 22:23
  Speaker 4: there's so much technology that allows people to paint a
• 22:27
  Speaker 4: picture of having done the work without having without doing
• 22:31
  Speaker 4: the work. And just as it's easy for one to
• 22:35
  Speaker 4: tell a knockoff from the actual brand of something, it
• 22:39
  Speaker 4: becomes you can. One can try to scale on the
• 22:42
  Speaker 4: basis of not having done the work, but it will
• 22:45
  Speaker 4: ultimately lead into a place of chaos. Rather than that,
• 22:48
  Speaker 4: it's really about reinforcing and developing the infrastructure in a
• 22:53
  Speaker 4: meaningful way. So scaling chaos is when I take a
• 22:57
  Speaker 4: pretty picture and I create a brand or you know,
• 23:00
  Speaker 4: and that brand looks amazing and it sounds great and
• 23:03
  Speaker 4: it has all of what appears to be wonderful, but
• 23:06
  Speaker 4: under the surface, there's no infrastructure.
• 23:10
  Speaker 3: Scaling creos.
• 23:11
  Speaker 4: Scaling chaos is scaling something where there's no infrastructure, there's
• 23:15
  Speaker 4: no back end, but it looks good that will only
• 23:18
  Speaker 4: last for but a short time.
• 23:20
  Speaker 3: Think of all those one hit wonders, right.
• 23:22
  Speaker 4: But developing infrastructure means I've got that playbook, I have
• 23:28
  Speaker 4: the mindset and the viewpoints to understand how.
• 23:31
  Speaker 3: To truly build out what a strong platform is.
• 23:35
  Speaker 4: And that's the difference for me between a brand and
• 23:38
  Speaker 4: a platform. A platform is sustainable, it's here for.
• 23:42
  Speaker 3: The long term.
• 23:43
  Speaker 4: It's not scaling chaos. It's scaling a platform. And so
• 23:48
  Speaker 4: when it comes to building a business and really true scalability,
• 23:54
  Speaker 4: it's looking at the infrastructure and it's the things that
• 23:57
  Speaker 4: you don't see. And so moving away from scaling what
• 24:01
  Speaker 4: appears to be a platform or what appears to be
• 24:04
  Speaker 4: a brand is doing the work and digging in so
• 24:07
  Speaker 4: that I've got that calendar in place, I've got the
• 24:09
  Speaker 4: people in place, I've got those processing systems and the
• 24:12
  Speaker 4: infrastructure that allows me to realize all of the legwork
• 24:16
  Speaker 4: that that brand has created.
• 24:18
  Speaker 1: Thank you, thank you. I hope y'all heard that. I
• 24:22
  Speaker 1: hope y'all heard that.
• 24:24
  Speaker 2: You know, put that on repeat, you scalers out there,
• 24:28
  Speaker 2: because it's important as.
• 24:29
  Speaker 1: We close out.
• 24:33
  Speaker 2: You know, I'm so tired of it, you know, about
• 24:36
  Speaker 2: what I see out there, because that word is abused
• 24:38
  Speaker 2: and no one truly understands it.
• 24:40
  Speaker 1: And basically you've broke it down.
• 24:42
  Speaker 2: You got to have a blueprint if you want to scale,
• 24:44
  Speaker 2: and more importantly, you got to have the staff to scale,
• 24:47
  Speaker 2: the people in place, not just and let me just
• 24:50
  Speaker 2: tell you, I I opened the company, and I hide
• 24:54
  Speaker 2: the wrong people. Not they were the inco not that
• 24:57
  Speaker 2: they were bad people, the wrong people for the company
• 25:02
  Speaker 2: I tried to create. Then I try to train them
• 25:06
  Speaker 2: for the company I wanted.
• 25:08
  Speaker 1: That was the mistake.
• 25:09
  Speaker 3: That's powerful.
• 25:10
  Speaker 2: That was the mistake, and So when people start scaling,
• 25:14
  Speaker 2: you have to look around and see do I have
• 25:17
  Speaker 2: the right accountant, Do I have the right lawyer? Do
• 25:20
  Speaker 2: I have the right CFO. Do you have the right CMO?
• 25:24
  Speaker 2: Do you have the right PR firm? Am I the
• 25:27
  Speaker 2: right CEO?
• 25:29
  Speaker 1: To scale? And if you don't do those things, you
• 25:32
  Speaker 1: don't have a blueprint. I'm just just.
• 25:35
  Speaker 2: Defining those layers that she's talking about into individuals who
• 25:41
  Speaker 2: glad we talked about that turning that vision into a vehicle,
• 25:44
  Speaker 2: not just a vibe. I think that's that's important for
• 25:48
  Speaker 2: you to close out our conversation with that, Sharrell.
• 25:52
  Speaker 3: So dreaming is not enough.
• 25:55
  Speaker 4: It's not enough for us to just have a vision
• 25:58
  Speaker 4: without a vehicle. Vehicle carries the vision forward. It helps
• 26:03
  Speaker 4: to define performance. So when I talk about metrics and
• 26:07
  Speaker 4: profitability is one of five metrics that you can to
• 26:11
  Speaker 4: truly define success. But you also want to look at
• 26:14
  Speaker 4: your milestones. You want to keep your money in mind,
• 26:16
  Speaker 4: you want to know where it's going. So the vehicle,
• 26:18
  Speaker 4: if you think about it, a vibe is something that
• 26:21
  Speaker 4: we can do.
• 26:21
  Speaker 3: We can kind of you know.
• 26:23
  Speaker 4: Vibe and without moving, a vehicle carries you from one
• 26:27
  Speaker 4: place to an ultimate destination and it works.
• 26:30
  Speaker 3: And its emotion.
• 26:32
  Speaker 4: So your vision has to be in motion and it
• 26:34
  Speaker 4: has to be one that carries And if I were
• 26:37
  Speaker 4: to leave you with four things to consider every vision vehicle,
• 26:41
  Speaker 4: whenever you transition from one place in life to the next,
• 26:44
  Speaker 4: you should always have a mentor, a sponsor, a coach,
• 26:47
  Speaker 4: and a network. The network is those that you surround
• 26:50
  Speaker 4: yourself to or surround yourself with. They help they understand
• 26:53
  Speaker 4: the aspect of where you're trying to go, and they
• 26:56
  Speaker 4: can connect with you. The coach is someone that may
• 26:59
  Speaker 4: that is able to see you and see some of
• 27:02
  Speaker 4: the things in the blind spots that you might even
• 27:04
  Speaker 4: not know that you have. The mentor is someone that
• 27:07
  Speaker 4: is where you aspire to be, that can help you
• 27:10
  Speaker 4: understand the landmins as well as how to be successful
• 27:13
  Speaker 4: in that space. And then, of course a sponsor is
• 27:15
  Speaker 4: someone that says, hey put them in, give her a chance,
• 27:19
  Speaker 4: give him a chance at being able to do it.
• 27:21
  Speaker 3: Now we do have to course deliver, but.
• 27:24
  Speaker 4: In every aspect that we find ourselves, ask yourself, do
• 27:26
  Speaker 4: you have those four layers?
• 27:28
  Speaker 3: They help to keep you grounded but also give you
• 27:30
  Speaker 3: the push.
• 27:30
  Speaker 4: That you need.
• 27:31
  Speaker 1: One more time, Sharrelle. How do we get in touch
• 27:33
  Speaker 1: with you?
• 27:34
  Speaker 4: Absolutely? You can find me on Instagram at at Sharrell Lands.
• 27:38
  Speaker 4: You can find me on Facebook at Sharrelle Lands. You
• 27:41
  Speaker 4: can find me on LinkedIn at Sharrell Lands, or you
• 27:43
  Speaker 4: can go to www dot Sharrelle Lance dot.
• 27:45
  Speaker 2: Com at c h A R E L L E
• 27:49
  Speaker 2: L A N S Sharrell Lands. Like I tell everybody,
• 27:53
  Speaker 2: I'm just a storyteller. You just heard a subject matter expert.
• 27:57
  Speaker 2: Thank you Sharrell Lands for coming on Money Making Conversation
• 28:00
  Speaker 2: a masterclass.
• 28:01
  Speaker 4: It is my pleasure and thank you so much and
• 28:03
  Speaker 4: for this platform.
• 28:07
  Speaker 5: Please don't go anywhere. We'll be right back with more
• 28:11
  Speaker 5: Money Making Conversations Masterclass