232: Framing Reward is as Important as Reward Itself by Nir Eyal & Sam McNerney on Tools to Create Habits

Optimal Work Daily - Career, Productivity and Entrepreneurship · May 20, 2021 · 8m

Nir Eyal & Sam McNerney talk about how framing reward is as important as reward itself. Episode 232: Framing Reward is as Important as Reward Itself by Nir Eyal & Sam McNerney on Tools to Create Habits Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How…