Invest Before Sales, or Sales Before Investing?

School of Sales by Macy McNeely · Oct 17, 2023 · 28m

This week, we're revisiting one of your favorite episodes to answer the age old question: "should I invest before I have sales, or do I need sales before I invest?"______________________Months ago, Kat shared with you that her husband Carl made the choice to get out of his comfort zone and start his own business (you can find that episode here). As Carl has started his business, he’s encountered the same questions as most entrepreneurs, with one of them being "should I invest in myself and in my company before I have sales?" Today, Kat is shedding some light on the entrepreneurial advice she…