Customer Centric Shopper Marketing Tactics (with Sean Campbell, CEO of Campbell Creative)
Get ready to immerse yourself in a compelling conversation with Sean Campbell, CEO of Campbell Creative. We'll dive into Sean's journey from working in retail, his agency background, and work in marketing and public relations. We'll also hear about the motivation behind his start of Campbell Creative and their unique value-based agency model and taking the less trodden path in marketing. We'll learn from Sean's unique insights into the science of shopper marketing, the Storybrand framework, understanding customer motivations, how to create an irresistible offer, and how to help an emerging…
The skinny
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