EP 216: Using AI to support your agency's content strategy with Jeff Coyle

Build a Better Agency Podcast · Nov 25, 2019 · 1m

There are very few agencies today who aren't trying to solve the content challenge. The content creation process is complicated and it's often difficult to demonstrate the ROI to clients so they will pay you what it takes to actually create something worthwhile. Clients want high performing content but aren't excited about paying for it. And it can be tough for us to document and demonstrate what's working and what isn't. At this summer's MAICON (Marketing AI conference) conference, I met Jeff Coyle, the co-Founder and Chief Product Officer for MarketMuse. Jeff and his team are doing…