Latest / Your Way Home with Hongbin Jeong
Under the Radar: Ridehailing app TADA on competing with incumbents; Partnership with foodpanda to offer new user benefits for customers in Asia; Potential to become a superapp
Whether you’re heading out for work or leisure, ride hailing has become one of the most common modes of transportation these days. Besides tech giants Grab and Gojek, we want to talk about a newer player on the block that has been gaining prominence in Southeast Asia - TADA. Launched in Singapore in 2018, TADA is the world’s first blockchain-based zero-commission ride hailing application, where its key mobility data such as transactions, movements, and the maintenance of people and vehicles are recorded in a single Mass Vehicle Ledge or MVL ecosystem. The company further expanded into…
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