SPOS #474 - Mike Masse Talks Music, Marketing And Magic

Thinking With Mitch Joel · Aug 9, 2015 · 1m

Welcome to episode #474 of Six Pixels Of Separation - The Mirum Podcast. I came across Mike Masse on YouTube. He was doing an acoustic version of Toto's massive hit Africa. I didn't believe anybody could do this song justice. I was wrong. That one video led me down the YouTube rabbit hole of all things Mike Masse. Now, three years later, this video has over five million views, Masse has quit his day job as a public defender and is a full-time musician. More importantly, he's making money in the music business, and he is focused on digital and social media. It's completely counter-intuitive to…