
No. 68: Sports kits are now the most valuable real estate in pop culture.
Culture Pulse: 72. The jersey is now the most valuable real estate in culture. Spotify proved it. Google confirmed it. The funnel is dead. @ThePattern Read the full edition: https://thepattern.media/editions/2026-05-03.html
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.