No. 169: Body is the new building. Retail space is becoming skin.
Culture Pulse: 74. SKIMS turned skin tone into architecture. White Rabbit went viral for a 60-year-old wrapper. Physicality is making its case. Today's Pattern: the body is back as the primary brand surface. Read the full edition: https://thepattern.media/editions/2026-08-12.html
The skinny
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