Latest / We Are For Good Podcast - The Podcast for Nonprofits
6. How To Pivot Fundraising Events During COVID-19 - Lenora Oeters
Meet Lenora Oeters. This Strategic Director of the American Cancer Society's Global Headquarters shares how the organization is creatively embracing virtual events in new and engaging ways. ACS was working through a $200M budget shortfall in light of COVID-19, but found great success when they adopted a smart three-pong philosophy toward renewed event fundraising. Lenora provides heaps of examples and tips to pivot for those nonprofits feeling paralyzed by the absence of in-person events. We even make a surprising discovery about her favorite musician. Tune in and take some great suggestions…
The skinny
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