Latest / The Steve Harvey Morning Show / Germaine Bolds-Leftridge is the Founder of IKNOW Skincare.

Transcript

Germaine Bolds-Leftridge is the Founder of IKNOW Skincare. · The Steve Harvey Morning Show

• 0:04
  Speaker 1: Welcome to money Making Conversations.
• 0:06
  Speaker 2: It's to show that she is the secrets of success
• 0:08
  Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I
• 0:12
  Speaker 2: will know he's giving me advice on many occasions. In
• 0:14
  Speaker 2: the case she didn't notice, I'm not broke. You know,
• 0:17
  Speaker 2: he'll be interviewing celebrity CEOs and entrepreneurs and industry decision
• 0:21
  Speaker 2: make because it's what he likes to do.
• 0:22
  Speaker 1: It's what he likes to share.
• 0:24
  Speaker 2: Now it's time to hear from my man, Rashan McDonald
• 0:27
  Speaker 2: money Making Conversations.
• 0:28
  Speaker 1: Here we come.
• 0:30
  Speaker 3: I guess as Jermaine Bowles Lethridge. She's the founder of
• 0:34
  Speaker 3: I Know Skincare. Her travelazing spirit and commitment to excellence
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  Speaker 3: continues to inspire, shining as a radiant beacon with I
• 0:41
  Speaker 3: Know Skin tear treatment solutions.
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  Speaker 1: It was inspired Brahma. You know.
• 0:45
  Speaker 3: The inspiration compisable from somewhere and it's her late mother
• 0:47
  Speaker 3: who inspired this. Their goal is to create a community
• 0:50
  Speaker 3: and embraces and support the movement of hashtag real age.
• 0:54
  Speaker 3: I've never subscribed to the marketing concept of anti agent.
• 0:57
  Speaker 1: That's what she says.
• 0:57
  Speaker 3: It's anti means to go against it. If you're anti agent,
• 1:01
  Speaker 3: you're not evolving and no longer existing.
• 1:04
  Speaker 1: Charlene theorem.
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  Speaker 3: The actress had a big story about that recently, when
• 1:08
  Speaker 3: people was talking about she.
• 1:09
  Speaker 1: Was aging, she said, I'm getting old. Dealing with it.
• 1:11
  Speaker 1: I'm getting old. Okay.
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  Speaker 3: The pro agent means moving forward and embracing their journey. Please,
• 1:16
  Speaker 3: welcome to the Money Making Conversations Master Class. Jermaine Bow's Letharige.
• 1:20
  Speaker 4: How you doing, I'm wonderful. How are you?
• 1:23
  Speaker 1: Yeah?
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  Speaker 3: It was perfect timing because I was you know, you know,
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  Speaker 3: I always served the internet and I came across this
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  Speaker 3: article with Charlene and one of my favorite actresses out there.
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  Speaker 3: You know, she has a serious movie on Netflix I
• 1:37
  Speaker 3: watched over and over called Old Guard because she's very
• 1:39
  Speaker 3: physical and she can do she's a former model and
• 1:42
  Speaker 3: she was and people make people accusing her of plastic
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  Speaker 3: surgery and all these things. She would say, Hey, deal
• 1:48
  Speaker 3: with it. I gotta get old sometimes, okay, sometimes along
• 1:53
  Speaker 3: the way some people try to try to stop that
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  Speaker 3: through plastic surgery. But in this and I don't. I've
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  Speaker 3: never had plessor. I'm not against anybody who does have
• 2:02
  Speaker 3: PLESSU surgeon, but you against the pro talk of anti aging, correct, I.
• 2:08
  Speaker 4: Totally am, because that's an unachievable objective. If you know,
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  Speaker 4: really every day that God allows you to wake up,
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  Speaker 4: you're getting older. And so when you have that kind
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  Speaker 4: of mindset, that's when depression sets in, right, that's when
• 2:25
  Speaker 4: you start living because you can't achieve that objective. It's
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  Speaker 4: not sustainable. You know, however you choose to. You know,
• 2:34
  Speaker 4: if you want to do both talks, if you want
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  Speaker 4: to do those things, that's fine, but still know you're
• 2:39
  Speaker 4: still aging. And you know we got a change it
• 2:42
  Speaker 4: with Sean. It's a privilege to get older, and I'm great.
• 2:49
  Speaker 1: I'm great opportism, Jamaine. It's hard though. Society.
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  Speaker 3: It's a society pushing that the youth in front of
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  Speaker 3: you because they know that's how they make money if
• 2:59
  Speaker 3: they if they can come vish you that you can
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  Speaker 3: look younger by wearing you know what is the little
• 3:06
  Speaker 3: skim type clothes and keep your quote unquote in shape
• 3:09
  Speaker 3: or or or plastic surgery or or or that little
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  Speaker 3: And I'm telling you, I'm always tempted. I'm tell you something,
• 3:16
  Speaker 3: and I'm not a vain person at all, but boy,
• 3:18
  Speaker 3: I'll be looking at them them them late night commercial
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  Speaker 3: when they talked about tipening up them wrinkles under your eyes,
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  Speaker 3: I'll be so tempted.
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  Speaker 1: I'd be so.
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  Speaker 4: And it's fine, but you still have to be really realistic, right,
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  Speaker 4: you're still and what happens is and that's why I
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  Speaker 4: am really leading this band with people understanding that the
• 3:45
  Speaker 4: wind happens in the fourth quarter and you can do
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  Speaker 4: well up until your forty, but it's how you accept
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  Speaker 4: this aging process will determine how you leave out of
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  Speaker 4: here and its society t advertisers. Everybody wants that twenty
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  Speaker 4: five to fifty four and the hecky with everybody else,
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  Speaker 4: But if they really look at you know, I just
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  Speaker 4: came back from Martha's Vineyard and the demographics there is
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  Speaker 4: the more mature forty in up right, and we're spending
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  Speaker 4: a lot of money. We want what we want, We're
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  Speaker 4: drinking the finest of wines, and we will spend money
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  Speaker 4: for the things we desire. They are missing a boatload
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  Speaker 4: of money because I'm not spending my money with anybody
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  Speaker 4: that's going to advertise a young girl with her short
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  Speaker 4: dress on. I'm not gonna look at your site. So
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  Speaker 4: you're missing that, you know, they got to understand this
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  Speaker 4: Auntie for lot.
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  Speaker 3: So you're saying, so you're saying that advertisers because my
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  Speaker 3: guests owned several weeks ago, and I was saying, Wow,
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  Speaker 3: it's just so many people over sixty five walking around.
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  Speaker 3: Then I realized, I'm one of those people. Okay, walk
• 5:01
  Speaker 3: just walk around. It's so many of us that you know,
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  Speaker 3: you know, I would I would just tell you this, Jermaine,
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  Speaker 3: my mind said, because you know, I don't even think
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  Speaker 3: about age. And so sometimes I've been talking about the
• 5:11
  Speaker 3: old people. If you're talking about you, Jell, but you
• 5:14
  Speaker 3: need to look in the mirror. You one of those
• 5:16
  Speaker 3: old people you're talking about because of the fact that Jamaine,
• 5:20
  Speaker 3: sometimes it is a mindset. And so so when I
• 5:23
  Speaker 3: was when I when the opportunity to come on my
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  Speaker 3: show was presented, and you was talking about the anti
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  Speaker 3: agent talk, real age and all that. It is really
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  Speaker 3: what people have to think. If you get caught up
• 5:34
  Speaker 3: in a number, and that's where people go wrong, get
• 5:37
  Speaker 3: caught up in a number, that's when you start to lose.
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  Speaker 4: Am I right, you absolutely are. And I'm a Delta
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  Speaker 4: and we have this thing called Delta Deers and it
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  Speaker 4: starts to sitting and when we had in face meeting,
• 5:50
  Speaker 4: they were like, well, the Delta deers go up front,
• 5:52
  Speaker 4: and I was like, oh, the Delta deers get upfront.
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  Speaker 4: You do know, Jermain, you are a Delta deer. But
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  Speaker 4: also because you said but they're in the process of
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  Speaker 4: changing changing that number because you don't reflect a Delta deer.
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  Speaker 4: And so and I always say, I'm going to be
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  Speaker 4: the oldest youngest person in every world, right.
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  Speaker 3: Right, right, right right, Well, you know, you know the
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  Speaker 3: thing about it is that I'm talking to my girl.
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  Speaker 3: You know, see I had AKA early. Now I got
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  Speaker 3: Delta that so I'm not trying. I didn't book it
• 6:30
  Speaker 3: like that. I just found out that you know, this
• 6:32
  Speaker 3: is a you know, Sarargi fraternity show.
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  Speaker 1: You know what I'm saying.
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  Speaker 3: But Jermaine, you know, I know skincare treatment. Your late
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  Speaker 3: mom inspired this. Tell us about what is I know skincare?
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  Speaker 4: Okay, Well, you know, ra Sean, I've been in the
• 6:48
  Speaker 4: beauty space for over thirty years, right, helping build a
• 6:52
  Speaker 4: lot of brands and working with them, Mayel being one,
• 6:56
  Speaker 4: to Leo Wajid, Kenyon, Kenya more hair kids, and it's
• 7:01
  Speaker 4: always been my privilege and honor to help other people
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  Speaker 4: realize their dreams and to create legacy wealth for their family,
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  Speaker 4: and in turn, I make my money, you know. I mean,
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  Speaker 4: I'm not doing it for free, but money is not
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  Speaker 4: what I look at first when you operate in excellence
• 7:24
  Speaker 4: and you really want to see other people when your
• 7:26
  Speaker 4: money comes. And so I've always wanted to do something
• 7:32
  Speaker 4: for myself, but I always felt it was a conflict
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  Speaker 4: of interest. How do you push yourself and push others
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  Speaker 4: at the same time. And so I was going through this.
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  Speaker 4: I did some focus groups when I was in my
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  Speaker 4: late forties, trying to get some of my brands to
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  Speaker 4: really look at the importance of this of the baby boomer,
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  Speaker 4: and really no one was really interested in it that much.
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  Speaker 4: A little bit Gary Gardner with as and.
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  Speaker 1: Marketing space space for for.
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  Speaker 4: A long time because I was getting older. And what
• 8:08
  Speaker 4: happened my stylust when, like I said, I was forty nine,
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  Speaker 4: my stylus was spraying something on my hair and I said,
• 8:16
  Speaker 4: what is that? She said, Paul Mitchell came up with
• 8:18
  Speaker 4: this product called Younger Looking Hair. I said, really, she
• 8:22
  Speaker 4: said yeah. They said that the women were complaining that
• 8:25
  Speaker 4: the product no longer worked. But what they discovered is
• 8:29
  Speaker 4: it wasn't that the product didn't work, that the consumer
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  Speaker 4: is changing and you know, DHT is hitting the follicle
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  Speaker 4: and thinning the hair out. So they had to now
• 8:43
  Speaker 4: address this growing customer consumer base, her now her new needs.
• 8:49
  Speaker 4: And so that really sparked my interest. And so in
• 8:54
  Speaker 4: just looking, you know, my my prayer every morning is
• 8:56
  Speaker 4: God give me new visions so that I can always
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  Speaker 4: see the opportunity. And so when my mom was transitioning,
• 9:05
  Speaker 4: everybody talked that walked into that hospital room. They talked
• 9:09
  Speaker 4: about how beautiful a skin was. She always told if
• 9:13
  Speaker 4: you take care of your skin now, to take care
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  Speaker 4: of you later. And so I was in there, I
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  Speaker 4: was like, and it just when you're seeing someone that
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  Speaker 4: you love, you know, leave this earth. It's like, if
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  Speaker 4: I don't do something for myself now, when will I.
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  Speaker 4: I had purchased Amby, and but I didn't start that.
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  Speaker 3: You know, yeah, I.
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  Speaker 4: Had already, it was already created, it already had the distribution.
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  Speaker 4: I wanted to start something from its infancy stage, from
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  Speaker 4: the concept and how if I helped other people do it,
• 9:52
  Speaker 4: could I do it for myself? So when my mom passed.
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  Speaker 4: It was like, oh my god, what I know is
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  Speaker 4: and the name came up for Sean. I'm like, you know,
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  Speaker 4: when you get a certain age, you know what you know?
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  Speaker 4: You know. It's like I know who I don't want
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  Speaker 4: in my space, I know what I shouldn't eat because
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  Speaker 4: I'm a gain that ten pounds. If your whole foundation
• 10:16
  Speaker 4: is based on your I knows right. And so that's
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  Speaker 4: how the name came up.
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  Speaker 1: And funny in the way because that's how we know.
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  Speaker 3: You know, you know, you know, you know, you know right,
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  Speaker 3: And in this situation, I know, I know, I.
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  Speaker 4: Know if that's affirming, that's affirming, I know that, and
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  Speaker 4: it puts you in a mindset like I am I
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  Speaker 4: know that I'm gonna get non figures from this brand
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  Speaker 4: because it's an market. I know that I'm going to
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  Speaker 4: keep myself healthy that so that you will never be
• 10:53
  Speaker 4: able to guess my age, you know. So it's a
• 10:56
  Speaker 4: lot of things that you know. And we have the
• 10:59
  Speaker 4: dragon fly because in my my lowest point of grief,
• 11:05
  Speaker 4: the dragonfly just hovered over the hood of my car
• 11:09
  Speaker 4: and I looked it up and it was saying that
• 11:12
  Speaker 4: this the dragonfly is born in the water and then
• 11:16
  Speaker 4: it gets takes flight and becomes the creature of the air.
• 11:20
  Speaker 4: And if you look at the dragonfly, it's pivoting constantly.
• 11:24
  Speaker 1: Get you know, the interesting when you say that.
• 11:27
  Speaker 3: The interesting thing when you say that is that you
• 11:29
  Speaker 3: know it's when you say hovering over, you know, looking
• 11:32
  Speaker 3: over a transformation with your butter cocoon to a butterfly.
• 11:36
  Speaker 3: It's always a transformation. That's what your product is about.
• 11:40
  Speaker 3: But you know the thing about it and that we're
• 11:41
  Speaker 3: gonna we're gonna go to break because I don't want
• 11:43
  Speaker 3: to get too extended on this thought process. But it
• 11:46
  Speaker 3: comes back to accepting you. You know, I know this
• 11:52
  Speaker 3: is who I am because I'm telling you and anybody
• 11:55
  Speaker 3: who's listening to me. As you get older, you get questioned,
• 11:59
  Speaker 3: you get beat up, you get told what you can't do.
• 12:02
  Speaker 3: They you know, they tell you you're gonna your dreams stop, stop,
• 12:06
  Speaker 3: stop dreaming.
• 12:07
  Speaker 1: You know you can't start a business. You know, you
• 12:10
  Speaker 1: know they have you.
• 12:10
  Speaker 3: Walking around this whole planet, you know, telling you just
• 12:14
  Speaker 3: keep walking.
• 12:14
  Speaker 1: But what you're walking for? What what the walk gonna.
• 12:17
  Speaker 3: Do for you? You know? What goals are you allowing me
• 12:20
  Speaker 3: to have? And I find that I find the I
• 12:23
  Speaker 3: Know mantra so inspiring. When we come back, We're gonna
• 12:26
  Speaker 3: continue this conversation because I really want to get into
• 12:28
  Speaker 3: the whole you know, anti age, the real talk of
• 12:32
  Speaker 3: what real age is about. Because not only your project
• 12:35
  Speaker 3: is your product. I say, your product, facial product is motivational,
• 12:39
  Speaker 3: but it lends itself to how we should look at
• 12:41
  Speaker 3: life in general. Right back for more Money Making Conversation Masterclass.
• 12:45
  Speaker 1: Thank you. This is ra Sean McDonald.
• 12:52
  Speaker 5: Programming is made possible in part by support from thirty
• 12:55
  Speaker 5: eight to fifteen Media, led by Emmy and nuble ACP
• 12:59
  Speaker 5: Image Award winn television producer Rashaan McDonald. Thirty eight fifteen
• 13:03
  Speaker 5: Media offers social media management, podcast production, designs logos, and
• 13:09
  Speaker 5: develops websites. Additional services include brand management and career development
• 13:15
  Speaker 5: consulting services. More information is available at four seven zero
• 13:20
  Speaker 5: six eight eight three eight one five or via email
• 13:23
  Speaker 5: at info at thirty eight fifteen media dot com.
• 13:27
  Speaker 1: Keep winning.
• 13:31
  Speaker 6: You are now tuned into the Money Making Conversations. Minute
• 13:34
  Speaker 6: of Inspiration with Rashawn McDonald.
• 13:36
  Speaker 7: Grammar Award nominated singer Kiera Sheer Kelly's new book, Big
• 13:40
  Speaker 7: Bowl and Beautiful Owning the Woman God Made You to
• 13:43
  Speaker 7: be is a must read as she shares her advice
• 13:46
  Speaker 7: on body positivity, goal setting, and leading with your gifts.
• 13:50
  Speaker 8: Everything should not be taken personally. So I absolutely agree
• 13:54
  Speaker 8: with you. And if we don't have that understanding, and
• 13:56
  Speaker 8: if we're always taking things personally, we'll always be responding
• 13:59
  Speaker 8: to any and everything to where it'll take so much
• 14:02
  Speaker 8: energy it'll shift our focus off of what we really
• 14:05
  Speaker 8: should be focused on. And so I have had to
• 14:07
  Speaker 8: learn that the picture.
• 14:09
  Speaker 1: Is bigger than me.
• 14:10
  Speaker 8: It's so far beyond one moment, like be a student
• 14:13
  Speaker 8: at every opportunity you get. But even in the book
• 14:17
  Speaker 8: I talk about, it's a chapter called making the most
• 14:19
  Speaker 8: of Every Opportunity.
• 14:21
  Speaker 7: If you were to hear this full interview with Kira
• 14:23
  Speaker 7: shared Kelly, visit money Making Conversations dot com.
• 14:26
  Speaker 1: Keep winning.
• 14:30
  Speaker 6: Now let's return to Money Making Conversations Masterclass with Rashaan McDonald.
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  Speaker 3: You know I'm talking to Jermaine. She is a product
• 14:39
  Speaker 3: called I know, a product of Facial Treatment of treatment brand.
• 14:43
  Speaker 3: And you know, Jermaine, you got me so fired up
• 14:45
  Speaker 3: by this anti agent. I'm about to turn around and
• 14:47
  Speaker 3: go said loud, you're blacking you're proud and I don't
• 14:49
  Speaker 3: want to like shift while you came to the show.
• 14:52
  Speaker 1: One of the show was.
• 14:53
  Speaker 3: To introduce your product to my listening brasis because of
• 14:56
  Speaker 3: the fact that we're so caught up in what is
• 14:59
  Speaker 3: being offer to us, and it's usually you know, to
• 15:03
  Speaker 3: the younger generation, and they kind of push us to
• 15:06
  Speaker 3: the back because they don't think of anybody over fifty
• 15:09
  Speaker 3: five has buying power as buying powered. All right, and
• 15:12
  Speaker 3: we but then you turn around and you see the
• 15:14
  Speaker 3: number of billions of dollars that we're spending. But then
• 15:18
  Speaker 3: so we're not getting respect, we're not showcased about what
• 15:23
  Speaker 3: we should consistently be valued as shoppers and consumers. And
• 15:27
  Speaker 3: so you came up with this product. I know that
• 15:29
  Speaker 3: it's geared towards my age group audience, male and females.
• 15:33
  Speaker 4: Correct, yes, primarily females. But as what has happened is
• 15:39
  Speaker 4: men can use it absolutely. But when you have limited
• 15:43
  Speaker 4: marketing dollar, you can't speak to everyone.
• 15:46
  Speaker 3: Say that again, stuff right there, A lot of people
• 15:49
  Speaker 3: need to hear that. Okay, if you can't sell everything
• 15:54
  Speaker 3: to everybody, even though you got a lot of ideas,
• 15:56
  Speaker 3: a lot of small businesses make that mistake, pick your poison,
• 16:01
  Speaker 3: pick your product.
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  Speaker 4: Yes, absolutely, And for me because my mom is black,
• 16:09
  Speaker 4: my mom was black, I'm a black woman and that's
• 16:13
  Speaker 4: surround me. But anybody can use it. A third of
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  Speaker 4: my customers are Caucasian women, and I've had to have
• 16:20
  Speaker 4: conversations with them. I'm not anti anyone, it's because that
• 16:25
  Speaker 4: means again to go against I am pro black women.
• 16:30
  Speaker 4: And the reasoning is that no one has ever really
• 16:33
  Speaker 4: been intentional about serving us and been in the beauty
• 16:38
  Speaker 4: space forever. If you look at commercials, they will splatter
• 16:42
  Speaker 4: a black woman in but it's very obvious who their
• 16:46
  Speaker 4: target market is. And I'm okay with that because my
• 16:51
  Speaker 4: Caucasian sisters, they spend a lot of money on skincare.
• 16:54
  Speaker 4: Our numbers are about five hundred millions. That's in some
• 16:58
  Speaker 4: people's mind that's a lot, but it's really not. Uh
• 17:01
  Speaker 4: and so, but black women now are starting more to
• 17:05
  Speaker 4: take care of themselves. They see the importance of not
• 17:08
  Speaker 4: being selfish but putting themselves first, and so I wanted
• 17:13
  Speaker 4: to be very intentional about who I was talking to.
• 17:19
  Speaker 4: My clinical study was done on black women everything and
• 17:24
  Speaker 4: people A lot of people don't know this. Our our
• 17:27
  Speaker 4: Caucasian sisters. They wrinkle, but we sag so a lot
• 17:31
  Speaker 4: of the ingredients that have been put into the product.
• 17:34
  Speaker 4: It's all about plumping us up, making sure that our
• 17:38
  Speaker 4: skin is vibrant, to have that glow and to love
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  Speaker 4: with things.
• 17:43
  Speaker 3: I want to make sure you said we we sag?
• 17:47
  Speaker 3: What what do you mean we say sad?
• 17:49
  Speaker 4: The skin starts drooping down, you know, and and often
• 17:55
  Speaker 4: so now. And we should start this very early. My
• 17:58
  Speaker 4: mother tried to tell me this when I was in
• 18:00
  Speaker 4: my twenties. Never pull your skin down when you're putting
• 18:03
  Speaker 4: on lotion or moisturizer on your face. You always should
• 18:08
  Speaker 4: stroke up. Everything should go up because gravity, gravity is
• 18:12
  Speaker 4: taking place. And but it's okay. All of those things,
• 18:16
  Speaker 4: the wrinkles, the cell you like, all those things. I
• 18:19
  Speaker 4: work hard at trying to keep them at bay. But
• 18:22
  Speaker 4: you know, it depends on what you eat, how you exercise.
• 18:25
  Speaker 4: You got to do more things as we get older,
• 18:28
  Speaker 4: and it makes us feel better. Keep clarity, you know.
• 18:31
  Speaker 4: I you know, Rashan, most of the things that I've
• 18:34
  Speaker 4: accomplished in my life, I've done them over fifty and
• 18:39
  Speaker 4: so and I had to look at that. And so
• 18:42
  Speaker 4: the latter days are my greater days, you know, and
• 18:46
  Speaker 4: right now my goal is in creating this brand to
• 18:50
  Speaker 4: one day if my children want to sell it, that
• 18:53
  Speaker 4: I create generational wealth and that you know, and that
• 18:58
  Speaker 4: they remember my name, grandkids, grandkids, that they remember how
• 19:02
  Speaker 4: this all started.
• 19:04
  Speaker 1: Cool. I want to I know the running out of
• 19:06
  Speaker 1: the time on your interview, but I wanted to. It
• 19:07
  Speaker 1: was a couple of things. I want to make sure
• 19:09
  Speaker 1: the audience.
• 19:09
  Speaker 3: First of all, that was very motivational and very encouraging,
• 19:12
  Speaker 3: because you know, you have to know who you're talking to.
• 19:16
  Speaker 3: I remember a long time ago. You know, sometimes people say,
• 19:20
  Speaker 3: you know, you shouldn't narrow your audience, you know, and
• 19:23
  Speaker 3: you know, Steve Harwy's made a lot of money, you know,
• 19:27
  Speaker 3: being a guy who with black people. Black people, yeah,
• 19:31
  Speaker 3: because the family few, but his base was black. Okay,
• 19:35
  Speaker 3: Stephen A. Smith on first take. Half his audience on
• 19:39
  Speaker 3: first take is black, because you got to have a base.
• 19:43
  Speaker 4: You know.
• 19:44
  Speaker 3: Or the President Obama, he won the election because of
• 19:48
  Speaker 3: a black base. You know, he fouled an audience, supported
• 19:53
  Speaker 3: that audience, and an audience elected him to two terms
• 19:56
  Speaker 3: as president. And so what you're saying is, okay, identify
• 20:00
  Speaker 3: your customer. It's all right if they're blacks, it's okay.
• 20:05
  Speaker 3: You're not saying, hey, you can't buy my product, but
• 20:08
  Speaker 3: you better, you know how that much money focus on
• 20:11
  Speaker 3: who will buy your product and make sure they become
• 20:14
  Speaker 3: aware of the product. I remember, I remember, like I said,
• 20:17
  Speaker 3: you do comedy concerts, and you know I did Death
• 20:20
  Speaker 3: Comedy Jam and Deaf Johny Comedy Dam came out there,
• 20:22
  Speaker 3: and you know, you know, boom, black black comedy shows
• 20:26
  Speaker 3: were the rage. You know, it was an audience out
• 20:30
  Speaker 3: there that knew nothing about boy they could be entertained.
• 20:33
  Speaker 3: But suddenly three thousand seats, ten thousand seed, fifty thousand
• 20:36
  Speaker 3: seats were being sold by the Kings of Comedy, which
• 20:38
  Speaker 3: started Bernie mag And Dale Huglan cedric entertainer Steve Harvey.
• 20:43
  Speaker 1: So there's an.
• 20:43
  Speaker 3: Audience out there and you have to go find it,
• 20:47
  Speaker 3: you have to market to it. And that's what she's
• 20:48
  Speaker 3: saying with I know, she's identified her audience and you
• 20:54
  Speaker 3: cannot say, oh, I don't know, I don't want nobody
• 20:57
  Speaker 3: talk bad about me. Okay, okay, now, okay, there is
• 21:02
  Speaker 3: rock and roll, and there's R and B, and there's jazz. Yeah,
• 21:05
  Speaker 3: their market out there for everybody, even in music. You
• 21:08
  Speaker 3: can continue right quick.
• 21:10
  Speaker 4: You know, we have to understand. I have a tagline.
• 21:13
  Speaker 4: I do a trade show and it's for black women
• 21:17
  Speaker 4: in DC, one of the largest beauty trade shows, Beauty,
• 21:20
  Speaker 4: Wellness and Health in DC. And I developed the tagline
• 21:25
  Speaker 4: the power of us if we only knew and really
• 21:30
  Speaker 4: develop that and build it and stop thinking to be
• 21:34
  Speaker 4: the only one and just understand our power, our buying power.
• 21:41
  Speaker 4: Look what Rosa Park did when they would not let
• 21:45
  Speaker 4: her get that is such a great case study and
• 21:48
  Speaker 4: for us to never forget that when they start walking,
• 21:52
  Speaker 4: we gave each other rides. It's economics. It's all about
• 21:57
  Speaker 4: the dollar. And I really it's all about recreating black
• 22:02
  Speaker 4: wall streets. And it's not anti anyone, you know. I
• 22:07
  Speaker 4: think about the Jewish when they wouldn't What are their
• 22:12
  Speaker 4: schools in their hospitals? What did they do? They built
• 22:14
  Speaker 4: their own right, And so we have to take a
• 22:18
  Speaker 4: look at that and mimic some of those success behavior.
• 22:23
  Speaker 4: And so for me, this is not just about me,
• 22:28
  Speaker 4: well it is.
• 22:29
  Speaker 3: It has to start with you. And it started being
• 22:31
  Speaker 3: inspired by your late mother on the reil. Yes, you know,
• 22:35
  Speaker 3: I can't take away your credit. I can't take away
• 22:37
  Speaker 3: your credit because you know, you know some you know
• 22:40
  Speaker 3: Martin Luther King.
• 22:43
  Speaker 1: Led us.
• 22:44
  Speaker 3: Sure there's a lot of people follow us, and sure
• 22:46
  Speaker 3: there's a lot of people in it, but you are
• 22:48
  Speaker 3: a leader, Jermaine, and I can't take that away from you.
• 22:51
  Speaker 3: And this I know brand. You know, it's really one
• 22:55
  Speaker 3: of the more interesting conversations I've had because we're talking
• 22:57
  Speaker 3: about a skincare product that it really is more than
• 23:02
  Speaker 3: just about skin. It's about it's about age, it's about discrimination,
• 23:07
  Speaker 3: it's about uh, it's about racial quality, it's about racial love,
• 23:12
  Speaker 3: it's about being that identifying your market.
• 23:14
  Speaker 4: And with Shan talk about it more because look at
• 23:16
  Speaker 4: Lin Winsfield Angel the set. These women are Viola Davis
• 23:21
  Speaker 4: as well. She's not no, she's from fifty. They're showing
• 23:25
  Speaker 4: how it's done. Look at their arms, but you can
• 23:31
  Speaker 4: I yeah, they're they're built, they're keeping them Discovery amazing. Yeah,
• 23:35
  Speaker 4: But I know skincare dot Com and an understanding hashtag
• 23:40
  Speaker 4: real age. Be proud of where you are and if
• 23:45
  Speaker 4: you don't like it, then do something about it. What
• 23:48
  Speaker 4: you're seeing that and do something about it, and you
• 23:50
  Speaker 4: can get that glow with I know skincare well.
• 23:53
  Speaker 3: Her name is Jermaine Bold's left forge and she is Bold.
• 23:56
  Speaker 3: I'm telling you right now again, thank you for coming
• 23:58
  Speaker 3: on Money Making Conversation, Master Glass. I appreciate you, Jamaine.
• 24:01
  Speaker 4: Thank you what you're doing. We appreciate you. Shawn, keep
• 24:04
  Speaker 4: it up.
• 24:08
  Speaker 6: Thank you for joining us for this edition of Money
• 24:10
  Speaker 6: Making Conversations Masterclass. Money Making Conversations Masterclass with rough Shan
• 24:16
  Speaker 6: McDonald is produced by thirty eight to fifteen Media Inc.
• 24:19
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• 24:23
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• 24:27
  Speaker 6: remember to lead with your gifts.
• 24:31
  Speaker 9: HBCUs represent Black excellence. If you attend or are an
• 24:35
  Speaker 9: alumnus of an HBCU, we want to hear about your story.
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• 24:44
  Speaker 9: students and alumni to share their stories. More information is
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  Speaker 9: a photo. The photo can be recent or from when
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  Speaker 9: you attended your HBCU. More information is available at HBCU
• 24:59
  Speaker 9: College Day dot co.
• 25:00
  Speaker 1: A car