Latest / Your Way Home with Hongbin Jeong
Under the Radar: Charlie and the Chocolate Factory? - Mars Wrigley on the growing ‘treat and snacks’ category in Asia and getting snackers to increase their basket size
It’s a little of a Charlie and the Chocolate Factory situation for us today as we speak to the world’s leading manufacturer of chocolate, mints and fruity confections. You might have guessed it – we’re speaking to Mars Wrigley, the firm behind world-famous brands including M&M’s®, Snickers®, Twix®, Skittles. With a presence in over 180 countries, and nearly 1,000 of its snacks consumed every second, the firm had said in 2022 that it generated revenues of US$45 billion. 12 of its brands generate over a billion US dollars on a yearly basis. In Asia, Mars Wrigley operates as a business unit…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.