Demand-side sales and innovation can unlock huge growth opportunities by understanding your customers' Struggling Moments, their Jobs To Be Done and their 3 Motivations for Progress. Professor and Subject Matter Expert (Bob Moesta)

Grow A Small Business Podcast · Nov 4, 2020 · 1m

In this episode, I interview Bob Moesta, the Founder, President, and CEO of the Re-Wired Group. The Re-Wired Group specializes in Demand-Side Innovation and they help companies and individuals grow by enabling innovation from the Demand-Side; Changing buying and consumption behavior. They identify, design, and execute marketing, selling, and buying systems for growth and focus on fast, high-impact actions that lead to immediate results, growth, and insight. Their approaches, methods, frameworks, and software have helped companies grow more than 20% when their current market was down more than…