How to promote financial advice as a profession

FT Adviser · Jun 23, 2023 · 25m

As a profession, financial advice has often been associated with middle aged men and, while this has changed a little bit, the average age of a financial adviser remains in the late 50s.Many of the larger financial advice businesses are now setting up academies to encourage school and university leavers to join the profession but what more can be done to promote financial advice as a profession?This week FTAdviser deputy editor Damian Fantato talks to Sheena Gillett, communications and PR director at adviser trade body Pimfa, Gee Foottit, senior manager in partnership recruitment at St…