Latest / The Steve Harvey Morning Show / Anne Burrell, Tom Bilyeu, Merry Green & Steve Hightower

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Anne Burrell, Tom Bilyeu, Merry Green & Steve Hightower · The Steve Harvey Morning Show

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Speaker 1: Welcome to Money Making Conversations. It's the show that she
1:15
Speaker 1: has the secrets of success experience firsthand by Marketing and
1:18
Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
1:21
Speaker 1: advice on many occasions. And incase you didn't notice, I'm
1:24
Speaker 1: not broke, you know he'll be interviewing celebrity CEOs, entrepreneurs
1:28
Speaker 1: and industry decision makers. It's what he likes to do,
1:30
Speaker 1: it's what he likes to share. Now it's time to
1:33
Speaker 1: hear from my man, Rashan McDonald Money Making Conversations. Here
1:37
Speaker 1: we come. Yes this this Rashan. Rashan's here. Rashaan McDonald.
1:42
Speaker 1: I love my name. I love my name because it
1:44
Speaker 1: means something to me. A lot of people don't take
1:47
Speaker 1: pride in their name. I take pride in my name.
1:49
Speaker 1: I take pride in my name when people say my
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Speaker 1: name right. I take pride in my name when people
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Speaker 1: spell my name right, because it means I'm doing something correctly.
1:56
Speaker 1: My guests don't Money Making Conversation show today and Barrel
2:01
Speaker 1: from the Food Network, host Food Food Food Network. She's
2:04
Speaker 1: the host of Worst Cooks in America. She's New York
2:06
Speaker 1: Times best selling cookbook author Mary Green as My Girl's Chicago,
2:11
Speaker 1: President of the Black Women's and creator of the Black
2:14
Speaker 1: Women's Expo. Tom Bill, you man got me out there
2:17
Speaker 1: viral talking about Reserve right Now, co founder, CEO and
2:21
Speaker 1: host of Impact Theory and co founder of The Question Nutrition,
2:27
Speaker 1: and my man, he's on the whole right now. Steve
2:29
Speaker 1: how Tower about to introduce him. He's the president CEO
2:31
Speaker 1: of High Towers Petroleum. If I got my Quip electric toothbrush,
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3:39
Speaker 1: who's on the phone right now? You know, Steve hot
3:42
Speaker 1: that's the famous name, you know, because Steve Harvey Harve
3:45
Speaker 1: you know, I know he's been getting ripped all his
3:47
Speaker 1: life these last ten years. My guests is the president
3:50
Speaker 1: CEO of High Towers Petroleum, leads a three hundred million
3:54
Speaker 1: dollar business enterprise consisting of five national international businesses, all
3:58
Speaker 1: providing energy. Salute it self made entrepreneur since n eighteen
4:02
Speaker 1: seventy nine. He was featured in January and eighteen, two
4:05
Speaker 1: thousand seventeen segment of c NBC's Blue Collum Millionaires. Please
4:09
Speaker 1: welcome to Money Making Conversation. Stephen high Tower. How are you, sir?
4:15
Speaker 1: I try, I try to get all your credits in Stephen.
4:19
Speaker 1: Appreciate that, well, I appreciate you. Nineteen seventy nine, you're
4:23
Speaker 1: an entrepreneur. Does the word entrepreneur right now? Everybody's using
4:28
Speaker 1: it now, you know, entrepreneur, you know, because that's just
4:31
Speaker 1: that's the millennials. They just want to be entrepreneurs. Millennials
4:35
Speaker 1: is that age group eighteen and thirty four. In eighteen
4:37
Speaker 1: seventy nine, you become an entrepreneur. What does that mean
4:40
Speaker 1: to you? Back in eighteen seventy nine, Well, nineteen seventy nine,
4:44
Speaker 1: I already made a decision that I wasn't going to
4:48
Speaker 1: work in the steel mill here in Middletown, Ohio, that
4:51
Speaker 1: I was going to spend the next thirty years working
4:54
Speaker 1: for myself. And having made that decision at age eighteen, uh,
4:59
Speaker 1: it was probably the best decision that I ever made
5:02
Speaker 1: of my life, was to say that I'm going to
5:04
Speaker 1: start today and continued to be an entrepreneur, and I'm not,
5:08
Speaker 1: and I'm going to forego working out in the steel
5:11
Speaker 1: mill for the next thirty years, of which I felt
5:14
Speaker 1: that I would receive a gold watch and a pension
5:17
Speaker 1: or what would I get if I would did thirty
5:20
Speaker 1: years into myself? And uh, fortunately I made the right decision. Okay, now, Steve,
5:24
Speaker 1: that sounds very simple, and I respect you because guess what,
5:28
Speaker 1: eighteen Rashawn was nowhere thinking about trying. I just wanted
5:31
Speaker 1: a job, okay, And I admire individuals who get it
5:34
Speaker 1: so quickly eighteen years always said, look, I'm gonna bet
5:38
Speaker 1: on me. What what What background allowed you to be
5:41
Speaker 1: able to make that decision? Well, as a youth, my
5:45
Speaker 1: family we grew up in the jeditorial business, so I
5:48
Speaker 1: had already been working in the cleaning business with our family.
5:53
Speaker 1: Uh probably since I was six years old, remember dusting
5:57
Speaker 1: the bottom of chairs and doing base boards. But by
6:00
Speaker 1: the time I was thirteen and fourteen, I was out
6:02
Speaker 1: on a truck, actually working in people's homes and in
6:06
Speaker 1: the industry. And by the time I was eighteen, I
6:09
Speaker 1: actually negotiated my first commercial contract, so I was I
6:13
Speaker 1: was somewhat on a fast track, but had already had
6:16
Speaker 1: visibility of what was possible and and what I saw
6:20
Speaker 1: my father doing and my mother, and UH just wanted
6:23
Speaker 1: to always be that person. I did not have that
6:26
Speaker 1: that that that mentorship. And I'm not saying nothing negative
6:29
Speaker 1: about my parents, first of all, let's get that clue.
6:32
Speaker 1: But I know that, like you said, that guiding force
6:35
Speaker 1: is why you are in the position you are in today.
6:37
Speaker 1: But you also said that you're in the cleaning business
6:40
Speaker 1: to transition to this all in gas business. People didn't
6:43
Speaker 1: understand that. They didn't see that, they didn't see that
6:45
Speaker 1: as a possibility. So you are if you are. You
6:48
Speaker 1: had to recreate the mold. You had a mold, but
6:51
Speaker 1: you have to recreate it to get to where you
6:53
Speaker 1: are today. Correct, Yeah, that's correct. So if you look
6:58
Speaker 1: at where we art in the janitorial business, and how
7:02
Speaker 1: did I transfer over into the petroleum business. Was the
7:06
Speaker 1: state of Ohio had a set aside UH in nineteen
7:10
Speaker 1: seventy nine, and in one of the commodities that they
7:14
Speaker 1: set aside was was petroleum. I was selling industrial materials.
7:19
Speaker 1: So anything the state would set aside, I literally went
7:22
Speaker 1: out and got a supplier and then quoted that particular product,
7:26
Speaker 1: and literally we were selling everything from lumber, UH, drywall, UH,
7:32
Speaker 1: guard rail, pental beings. It didn't matter the state by everything,
7:36
Speaker 1: and so we would try to sell everything, and one
7:39
Speaker 1: day we actually UH had a contract for gasoline and
7:43
Speaker 1: diesel for the entire state. I was transactional enough to
7:47
Speaker 1: go out and find a supplier. The contract was big
7:50
Speaker 1: enough that the supplier would support it, And my first
7:53
Speaker 1: contract in the petroleum industry was the entire state of Ohio.
7:57
Speaker 1: Not that I knew anything about petroleum, but transactional and
8:00
Speaker 1: new enough about business to go out, invoice and then
8:04
Speaker 1: pay my bill. And that's how I literally got into
8:07
Speaker 1: the petroleum business with an opportunity of an affirmative action tool,
8:11
Speaker 1: which many people around on and look look bad at.
8:14
Speaker 1: But however, that was how I got that opportunity, and
8:19
Speaker 1: that's why I fight for the opportunity for other African
8:23
Speaker 1: American youth to get, you know, be a part of
8:25
Speaker 1: these programs, because it doesn't guarantee success, but it guarantees
8:30
Speaker 1: an opportunity, and that's many things. Many times what we're
8:33
Speaker 1: lacking is that opportunity, and that's how we take that,
8:36
Speaker 1: that's how we're asking for that opportunity. And so right,
8:40
Speaker 1: so you take that opportunity and then you actually turn
8:43
Speaker 1: it into a business. And within a couple of years
8:46
Speaker 1: I knew I had something. So I changed from Landmarks
8:49
Speaker 1: Supply Company to High Towers Petroleum in and specifically began
8:54
Speaker 1: to UH start selling jet fuel hauling jet fuel for BP,
9:00
Speaker 1: of which BP at that particular time supported me for
9:03
Speaker 1: my p U c O hauling authority after I had
9:05
Speaker 1: taken the contract from the state from them actually because
9:10
Speaker 1: they could not bid it and they would not support
9:12
Speaker 1: me on that first contract, but they began to work
9:15
Speaker 1: with me as a as a hauler for jet fuel.
9:18
Speaker 1: And that's when I really knew that I had arrived,
9:21
Speaker 1: because I actually had some credential in the petroleum industry
9:26
Speaker 1: as a contract carrier for BP. But even with that,
9:30
Speaker 1: that was just a drop in the bucket. And over
9:34
Speaker 1: a period of time, going through courses and the executive
9:38
Speaker 1: management courses, I began to know that, uh, it was
9:42
Speaker 1: time to try to grow this into a real business.
9:44
Speaker 1: And and once I began to focus on that as
9:48
Speaker 1: a business, many of the other things that I was
9:50
Speaker 1: selling kind of fell to the side because I knew
9:53
Speaker 1: that was a real opportunity to grow. The banks would
9:56
Speaker 1: not go along with me. So I had to figure
9:59
Speaker 1: out how I'm going to be sustainable in a business
10:02
Speaker 1: in the industry where I can't get banking. However, the
10:06
Speaker 1: major oil companies would not deal with you because you
10:09
Speaker 1: don't have a bank. How do you go from zero
10:12
Speaker 1: into this industry without any money? And what I was
10:16
Speaker 1: able to understand was that if the opportunity is big enough,
10:20
Speaker 1: you can find a supplier that would be interested in
10:23
Speaker 1: that opportunity. If you show them away, they can get paid.
10:27
Speaker 1: And that's when I became to get creative enough to
10:30
Speaker 1: try to come up with instruments banking instruments that were
10:34
Speaker 1: not lines of credit. Was not the bank loaning me money,
10:37
Speaker 1: but the bank being able to hold our money and
10:40
Speaker 1: then allow our suppliers to take this first. And that
10:44
Speaker 1: was my key that I began to stay in the industry,
10:47
Speaker 1: began to grow from one supplier to the other once
10:50
Speaker 1: I've figured out that formula of showing them how they
10:54
Speaker 1: can get paid, even though the bank would not loan
10:56
Speaker 1: me any money. I continued all the way up to
10:59
Speaker 1: two d and thirty five million dollars in revenue before
11:02
Speaker 1: I got my first bankable loan. And you know, so
11:06
Speaker 1: can you do it without any money? Absolutely? We got
11:09
Speaker 1: to be creative. You know, Uh, what's his name, Eli
11:12
Speaker 1: Lily uh or what's his name Eli that invented the
11:17
Speaker 1: cotton gin. He invented the cotton gin because he was
11:20
Speaker 1: tired of picking cotton. You know, I was tired of
11:23
Speaker 1: not being in the business. So I figured it out.
11:25
Speaker 1: And we have that creativity and that desire and drive
11:29
Speaker 1: that just because we don't have a tool, I eve
11:33
Speaker 1: if that's money, we figure it out and we continue
11:35
Speaker 1: to play until you get to a point where you
11:38
Speaker 1: don't need their money, and then they're ready to give
11:40
Speaker 1: you all kind of money. Yeah. Mr Hi Tiles. Blue
11:43
Speaker 1: chip customer base includes Duke Energy, General Motors Corporation, The
11:48
Speaker 1: rob the Kroger Company, fed X for A Motor Company, Ups, Honda,
11:53
Speaker 1: khen Edison, Nissan, United Reynolds, Dominion Transportation, pep Co, and
11:58
Speaker 1: the State of Ohire. My man, you are blue chip
12:03
Speaker 1: and you said you said you had you got up
12:05
Speaker 1: to tunity in thirty five million before you heard you
12:08
Speaker 1: at your first That is correct, you know. And and
12:12
Speaker 1: and during that period of time having blue chip customers
12:16
Speaker 1: and it was not. It's it's very easy for the
12:20
Speaker 1: African American community go towards government and government contracts. But
12:25
Speaker 1: the key is to understand how to do business to
12:28
Speaker 1: business in the commercial space because that's what's sustaining those customers.
12:33
Speaker 1: They do what they want to do. You can have
12:35
Speaker 1: those customers as long as they want to have you.
12:37
Speaker 1: There's no government regulations that they've got to bid every year. Uh,
12:41
Speaker 1: you've got to be low better. You just have to
12:44
Speaker 1: do a good job. You've got to perform every day
12:47
Speaker 1: and give that customer what they want. And so the
12:49
Speaker 1: private sector, business to business is what we need to
12:53
Speaker 1: begin to teach our community as a space that's sustainable
12:58
Speaker 1: and where we really need to be in order to
13:00
Speaker 1: scale and become viable in this economy. It's the High Tower.
13:04
Speaker 1: How about your kids? Are your kids engaged in your business.
13:07
Speaker 1: I've got three kids, a daughter who's been with me
13:10
Speaker 1: since high school. Uh, two sons. One works on the
13:14
Speaker 1: construction side, another son is the chief operating officer of
13:18
Speaker 1: High Towers Petroleum. Uh. Then I have a nephew who
13:21
Speaker 1: has a my chief technical officer over the I T
13:26
Speaker 1: and my father, who is seven. He still comes into
13:30
Speaker 1: the office every morning at seven. So it was a
13:35
Speaker 1: smile on your face, doesn't it? Absolutely as long as
13:39
Speaker 1: I have a business, he's got a business to uh
13:41
Speaker 1: to come to every day. Well, I love the fact
13:44
Speaker 1: you said over over the I T Department CEO construction.
13:50
Speaker 1: The key positions, key intellectual positions in your company, uh,
13:54
Speaker 1: controlled by relatives who could do the job, not because
13:58
Speaker 1: they just nepotism. They can do the job that has
14:01
Speaker 1: to make you feel good. Well, you know, they had
14:04
Speaker 1: to grow into it. They didn't just get it. And
14:06
Speaker 1: and that's the other thing about having family in your business. Uh,
14:11
Speaker 1: it's it's either can be the best thing or the
14:13
Speaker 1: worst thing. If you have family that will do the
14:16
Speaker 1: right thing. And you know, I've had family that don't
14:19
Speaker 1: work for me um and have been fired. Uh and
14:23
Speaker 1: that's just you know, because they were in a ligne
14:26
Speaker 1: with the values that I had for where I was going.
14:30
Speaker 1: And you have to be willing to whether that's a
14:34
Speaker 1: child or a brother or even a mother if that's
14:37
Speaker 1: if it comes down to that, be willing to make
14:39
Speaker 1: those types of decisions where you know where you're going
14:43
Speaker 1: and either they hit you on or they've got to
14:46
Speaker 1: you know, unclamped and get out the way. Well, this
14:49
Speaker 1: is a beautiful conversation I'm having with Stephen L. High
14:51
Speaker 1: Tower PRESIDENCYO of High Towers Petroleum. Some of his blue
14:55
Speaker 1: chip customer base are Duke Energy, General Motors in Probo
14:58
Speaker 1: company and FedEx or More a company ups, Honda kandis
15:01
Speaker 1: a Nissan United. Reynolds is based in Ohio. Sir Um,
15:06
Speaker 1: I don't have time to talk. Can I bring you
15:07
Speaker 1: back on the show to talk about your community efforts
15:09
Speaker 1: because I want them first to get your story out
15:12
Speaker 1: and that's the purpose of money making conversation? Can I can? I?
15:15
Speaker 1: Can I get you back on the show. Absolutely, and
15:18
Speaker 1: I love I love to bring you the CEO CEO
15:22
Speaker 1: on it. Your son and if you're dad, I'd love
15:24
Speaker 1: to get that three generational interview. Can I do that? Well,
15:28
Speaker 1: we can, we can reach for that. At age eight seven,
15:30
Speaker 1: he doesn't do many interviews, but you know we could
15:33
Speaker 1: just tell just say pop say hello, Let's say hell,
15:36
Speaker 1: let's say hello. He can't say hello. Thank you. I
15:40
Speaker 1: would appreciate you calling my show to keep winning because
15:42
Speaker 1: you've got something great going on in Oioahi, Ohio. And
15:45
Speaker 1: thank you for coming to my show telling your story.
15:48
Speaker 1: Thank you for the opportunity and look, we'll be right
15:51
Speaker 1: back with more from Marsan McDonald and money making conversations.
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Speaker 1: Yes this ru Sean mcdone. Let me tell you before
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Speaker 1: I get started there. I love my smile and I
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Speaker 1: love my teeth. When was the last time you replaced
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Speaker 1: your toothbrush? Do you always brush twice a day for
17:08
Speaker 1: full two minutes? I do. Paying attention to these good
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Speaker 1: My next guest, she's on the line because I've just
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Speaker 1: been I was. I was joking with her prior to
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Speaker 1: this call, and she says, I'm such an exciting guy,
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Speaker 1: and that maybe feeling more important. My next guest has
18:13
Speaker 1: a distinctive look and a distinctive style when she enters
18:16
Speaker 1: the kitchen with her trademark spiky blonde hair. She's the
18:19
Speaker 1: host of Food Networks Worst Cooks in America, and I'm
18:22
Speaker 1: telling these folks cannot cook, a prime time show where
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Speaker 1: she leaves a team of hopeless. I don't know if
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18:39
Speaker 1: New York Times best selling author and Barrel And what's
18:45
Speaker 1: that what's that enough? What's that enough? And come on, now,
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Speaker 1: that was something. I mean, I feel like that's a
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Speaker 1: lot to live up to. And let me just tell
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Speaker 1: you so first of all, First of all, let's listen.
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Speaker 1: Let's get to the thing that always catches my eye
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Speaker 1: and I'm sure it catches everybody. H hair, Okay, because
19:03
Speaker 1: see I'll see that hair. This is you know me,
19:05
Speaker 1: I'm a trademark guy walking in Brandon. That's my game.
19:08
Speaker 1: And I just always have been wanting to see a
19:10
Speaker 1: logo with that little hair flip, a silhouette with that
19:14
Speaker 1: hair flip? Is that in the works? Is that in
19:16
Speaker 1: the works? And you know it's It's something that I've
19:19
Speaker 1: tossed around of for years. And actually, um, I used
19:24
Speaker 1: to have some chef jackets at a restaurant that I
19:26
Speaker 1: worked at that had a little silhouette of me, a
19:29
Speaker 1: little line drawing with my hair. So I've been working
19:32
Speaker 1: on getting another one done. But yes, my hair is
19:35
Speaker 1: the thing that people like stopped me on the street
19:39
Speaker 1: and they say, oh, I recognized the hair. I knew
19:42
Speaker 1: it was you. No one else has that hair. It's like,
19:45
Speaker 1: I mean, I'm I have done worse cooks. Uh, several
19:49
Speaker 1: times with my very good friend Rachel Ray. And one
19:53
Speaker 1: time we went to a Jets game and we were
19:55
Speaker 1: walking around in the stadium and people saw me and
19:59
Speaker 1: she was she could just zip around and go buy
20:02
Speaker 1: I noticed since she said, you can run recon for
20:05
Speaker 1: me any time. Well, you know, it's like that beautiful
20:10
Speaker 1: because you know the thing about this is that you
20:12
Speaker 1: know that is a brain, that is a part of
20:14
Speaker 1: you that you know most people would die for. That
20:17
Speaker 1: you have a recognizable look, and also you're you're you're
20:20
Speaker 1: attractive with that recognizable look. This is not a look
20:22
Speaker 1: that looks crazy. Just look, aren't she was charmer. It's
20:26
Speaker 1: so funny people people on on Instagram and Twitter all
20:31
Speaker 1: the time. It's like my hair is so weirdly polarizing
20:34
Speaker 1: to people, like people love it or hate it. To
20:39
Speaker 1: stay away from the haters, come to Rushan, come to
20:41
Speaker 1: Rushawan side of the take. I mean, I think I
20:44
Speaker 1: want to be your best friend now, But you also
20:46
Speaker 1: have that other look that I love. It's kind of
20:48
Speaker 1: like it's all out. It's kind of like, you know,
20:50
Speaker 1: it's it's kind of like I've seen that the hair
20:52
Speaker 1: do was kind of like spiked throughout the whole hair
20:55
Speaker 1: that's stopping. You know, I'm trying to. I'm trying to.
20:58
Speaker 1: I'm not saying my hairstyle, but I've in that look.
21:00
Speaker 1: You do that look too? Right? Um? Well, I mean,
21:05
Speaker 1: you know the hair is pretty much what it is.
21:07
Speaker 1: But I don't know. I mean, it's not that I
21:09
Speaker 1: try to, you know, particularly be outside of the box.
21:13
Speaker 1: It just is, you know, just as kind of the
21:16
Speaker 1: cook arena that's me. I guess no, no, no, you know,
21:20
Speaker 1: no cook arena, No cook arena. Beautiful arenoman. I love it, okay,
21:25
Speaker 1: because I'm very happy to be one. I just you know,
21:28
Speaker 1: I'm in life for for the adventure and the joy
21:31
Speaker 1: of it. Okay. Now you're you, You're you're excelling. You know,
21:34
Speaker 1: your media dolling, uh, social media influencer and you you
21:40
Speaker 1: host this show about worse cooks. How did that come about?
21:43
Speaker 1: Because you know, nobody comes about, you know, goes to college,
21:47
Speaker 1: goes to kitchens and trains and say I want to
21:48
Speaker 1: be on TV. How did that transition from what you do,
21:52
Speaker 1: what you what you love to do to television? How
21:54
Speaker 1: did that transition happen? First? Um, well, I have to say, um,
21:59
Speaker 1: actually years ago when I first started out wanting to
22:03
Speaker 1: be a cook. Um. There was not even Food Network
22:06
Speaker 1: to aspire to be on. So I just I mean,
22:09
Speaker 1: I just wanted to be a cook week for this
22:11
Speaker 1: year love and the passion of it. UM. And I
22:15
Speaker 1: worked really hard at it. And just because I loved it,
22:19
Speaker 1: I couldn't work hard enough. I couldn't do enough. And um.
22:23
Speaker 1: Years after I had been working in kitchens in New
22:26
Speaker 1: York City and in Italy. UM, I worked for Mario
22:29
Speaker 1: Batali and he asked me if I would be on
22:33
Speaker 1: his Iron Chef team. So that's how I started on
22:36
Speaker 1: Food Network. UM. And I think after a few seasons
22:39
Speaker 1: of doing Iron Chef, then the Food Network was like, oh,
22:43
Speaker 1: maybe this chick does really know how to cook. Let's
22:45
Speaker 1: see if she can cook and talk. UM. So they
22:47
Speaker 1: gave me a screen test, and my first show, Secrets
22:50
Speaker 1: of a Restaurant Chef, came out of that. UM. And
22:53
Speaker 1: then Worse Cooks came down a little like, you know,
22:57
Speaker 1: a year or so later, UM, and We're the Worst
23:00
Speaker 1: Cooks is the one that has stayed. I mean, it's
23:03
Speaker 1: been on the air for I think I don't know,
23:05
Speaker 1: eight or ten years now something, and it's just I
23:11
Speaker 1: love doing that show so much because it's so I mean,
23:14
Speaker 1: the people are nutty, let me just tell you. And
23:17
Speaker 1: it's like it's like I'm the Queen of the Land
23:20
Speaker 1: of the Misfit Toys. Like there's that when I worked together.
23:24
Speaker 1: You're very animated. You know what I'm saying. You animate.
23:26
Speaker 1: You one of the people that your your your face
23:28
Speaker 1: is made for TV because you you can deliver or
23:31
Speaker 1: you can deliver a happy moment or like this is
23:36
Speaker 1: a bunch of crap moment right right with a look
23:39
Speaker 1: right with a look right, And I mean half the
23:41
Speaker 1: time I don't even know I'm doing it. My face
23:43
Speaker 1: just does it. Um. It's like people then say to
23:46
Speaker 1: me like, oh, you want to play poker, because any
23:50
Speaker 1: high of a terrible poker face, Like every thought that
23:53
Speaker 1: goes through my mind is like expressed on my face.
23:56
Speaker 1: But I mean it's it's the people, I mean, start
24:00
Speaker 1: off so bad. They're just awful. And it's like the
24:03
Speaker 1: number one thing people ask me, like, are the people
24:05
Speaker 1: and worse cooks really that bet um, and I have
24:09
Speaker 1: to say, yes, we don't have to fake any of
24:11
Speaker 1: that at all, unfortunately, fortunately unfortunately, But then they really
24:17
Speaker 1: do dig deep and you say, it's like doing the
24:20
Speaker 1: show is really hard. It's it takes days and days
24:25
Speaker 1: to film it. It's hours of standing around. It's it's
24:29
Speaker 1: so stressful. And what these people do, um, I mean,
24:33
Speaker 1: it's amazing what they do, and it's just so that's
24:36
Speaker 1: why I think it's a really sweet show that that
24:39
Speaker 1: they really dig deep and they make a transformation and
24:42
Speaker 1: then they take that stuff home with them and their
24:45
Speaker 1: families eat better, they cook better. I mean, it's just
24:47
Speaker 1: as amazing the nice things that come from it. I
24:50
Speaker 1: want to talk about before we go about writing the
24:53
Speaker 1: cookbooks that you've think what goes into the mindset and
24:57
Speaker 1: why well, and mean honestly there If you think about
25:03
Speaker 1: what a recipe is, it is a set of instructional writing.
25:07
Speaker 1: It is a set of directions on how to complete
25:11
Speaker 1: a task. And a lot of times, um, those recipes
25:16
Speaker 1: are written very poorly. Uh, Instructional writing is very difficult
25:20
Speaker 1: to do well. So I really try to when I'm
25:24
Speaker 1: writing a recipe put myself in the position of the
25:27
Speaker 1: person who is actually making it, because I want them
25:30
Speaker 1: to be successful at it. And I don't you know,
25:33
Speaker 1: a lot of times people are like, oh, I tried
25:35
Speaker 1: this recipe, it didn't come out right, I suck, I'm terrible,
25:39
Speaker 1: and it's it might not be about the person. It
25:41
Speaker 1: very well might be the person, but a lot of
25:43
Speaker 1: times the recipes are very difficult to follow. So I
25:47
Speaker 1: try to make my recipes very user or cook friendly.
25:51
Speaker 1: That's key. I'm just going to let you know, because
25:54
Speaker 1: I mean, if people try my recipes and they don't work,
25:57
Speaker 1: they're not going to make any more of my recipes
25:58
Speaker 1: or they're not going to cook. So I want people
26:01
Speaker 1: to feel. I also want people to feel this sense
26:05
Speaker 1: of joy and satisfaction that I feel when I cook
26:09
Speaker 1: for other people and when they eat it and they
26:10
Speaker 1: say it's really good, you know, like it's a great feeling,
26:15
Speaker 1: And I want people to feel that. He like five
26:19
Speaker 1: different characters on this phone, eight different voices I've heard.
26:25
Speaker 1: You just don't understand. Do you ever listen to yourself
26:28
Speaker 1: talk and it's a good conversation. No, I try never do.
26:31
Speaker 1: Just you're just animated on the radio. You go like
26:38
Speaker 1: Cookie Monster boys. And one time when I was so
26:42
Speaker 1: star struck when I met Cookie Monster and he quoted
26:45
Speaker 1: me back to me and I was like, oh my god.
26:48
Speaker 1: It was like the most I was really truly star
26:50
Speaker 1: struck by cookie Monster. Well here's there is the great
26:53
Speaker 1: beauty of this relationship, because I feel we have a
26:55
Speaker 1: relationship now and and I do too. You know, you
26:58
Speaker 1: tell her about so how they can follow you social
27:00
Speaker 1: media and because you're doing fantastic on social media, post
27:03
Speaker 1: a lot of great pictures, I know. Thank you. Well,
27:06
Speaker 1: you can follow me on Instagram and Twitter and Facebook
27:09
Speaker 1: at chef am Burrell. Well Facebook is just Amburrell, but
27:13
Speaker 1: Chef and Burrell is my Insta and uh and Twitter.
27:17
Speaker 1: On August twelve, it premiers the new season America's Worst
27:22
Speaker 1: Cooks and she's the host, and uh, continue to do
27:25
Speaker 1: what you do and get that logo from me. Get
27:28
Speaker 1: that logo, you know, the little silhouette with the hair.
27:31
Speaker 1: You gotta get it, definitely will. I think when I
27:33
Speaker 1: get it done, you'll be the first person to see it.
27:35
Speaker 1: And I will put it t I'll put it on
27:36
Speaker 1: the T shirt for sure. Okay, you're the best. And
27:39
Speaker 1: don't change, don't, don't don't don't keep that animation, keep
27:42
Speaker 1: that spirit. And I'm so happy you called me. And
27:44
Speaker 1: I'm so happy I'm call your life now. Okay, me too,
27:48
Speaker 1: my friend Thank you so much for having me. This
27:51
Speaker 1: was a delightful conversation. Keep winning, keep winning, everybody. I
27:55
Speaker 1: will try. I don't like to lose. Ruan mcdonald'n listening
27:58
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Speaker 1: Conversations dot com. Yes this Rashan McDonald. Let me tell
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30:14
Speaker 1: the phone. She called in earlier, that's Dr Sean McDonald
30:17
Speaker 1: and we said you're an hour early. Call back. She
30:20
Speaker 1: called back that have a meeting because she has a
30:22
Speaker 1: big event schedule this weekend and I'm part of it.
30:25
Speaker 1: So I want to make sure I talk to her
30:26
Speaker 1: because not only this weekend, but she's gonna be and
30:29
Speaker 1: Dallas later on this month. And guess what with Sean
30:31
Speaker 1: McDonald's going to be in Dallas, I'm all over the
30:33
Speaker 1: world with her. She's the president of MGPG Events and
30:38
Speaker 1: the creator and founder of the Black Women's expot in
30:40
Speaker 1: Chicago and now Atlanta and Dallas. The Black Women's Exporting
30:44
Speaker 1: It is the nations longest running empowerment exposit expo for
30:48
Speaker 1: the African American consumer. My guest has an extensive background
30:52
Speaker 1: and expertise and community outreach, creating the effective public relationship
30:56
Speaker 1: campaigns for clients and has guided her team of professionals
30:59
Speaker 1: and produces special events specifically targeting the African American community.
31:04
Speaker 1: Please welcome to Man Money Making Conversations. Mary Green, Good morning,
31:10
Speaker 1: Good morning, Mary, thank you for calling back. We got time.
31:19
Speaker 1: Okay you have You're based in Chicago, correct Mary, and
31:22
Speaker 1: as Mary as Mary m E r R Y. Mary,
31:27
Speaker 1: come on everybody straight, because she corrected me. When I
31:29
Speaker 1: met her the very first time in Chicago we shot
31:31
Speaker 1: his empty r R Y. I met with her my
31:35
Speaker 1: good friend Echo Robinson. Uh produced up at the V
31:40
Speaker 1: one O three in Chicago Radio. And Uh, that was
31:44
Speaker 1: the first time we met up in Chicago. And that
31:48
Speaker 1: was that was before you had uh the Atlanta location,
31:53
Speaker 1: That was before you had the Dallas location of Black
31:56
Speaker 1: Women's Exposed. So tell us about that that first meeting
32:00
Speaker 1: that we had and division at what it was then
32:03
Speaker 1: what it is now. Well, that very first meaning you know,
32:08
Speaker 1: we were after your client at the time, Mr Harvey,
32:13
Speaker 1: to be a part of our show in Chicago. We
32:16
Speaker 1: are celebrating this year our anniversary, very very excited about
32:21
Speaker 1: next year being twenty five years. Believe it in not
32:23
Speaker 1: Rashaan that we have been bringing this exhibition not only
32:27
Speaker 1: to the Chicago market, but over the last time ten years,
32:29
Speaker 1: we've been around the country in different markets, from Atlanta
32:33
Speaker 1: with t d J's to um to Detroit to Biloxi, Mississippi.
32:37
Speaker 1: So we've been around Orlando, UM. But we started our
32:40
Speaker 1: three city tour um this year UM and we're very
32:45
Speaker 1: excited about Atlanta second time. Much more excited about Dallas
32:50
Speaker 1: because our titles Ponsor is now headquartered in Dallas, and
32:54
Speaker 1: so toy Yoa is very excited about having us there
32:56
Speaker 1: as well, and we're very excited to be there. It's
32:58
Speaker 1: important to have those sponsors to drive these events, to
33:01
Speaker 1: keep the ticket prices where they're at. Tell us about that.
33:04
Speaker 1: The role of the sponsors and events like exposed, Well,
33:07
Speaker 1: it couldn't be done without them. Uh. You know people
33:10
Speaker 1: always ask you know, you've at mcarmas places in Chicago,
33:12
Speaker 1: one of the largest convention centers of the country. How
33:15
Speaker 1: are you able to do that? Most most events aren't
33:18
Speaker 1: there that African American and be honest with you, We
33:20
Speaker 1: are the consistent an American event that's been held that's
33:24
Speaker 1: painful year. The only way you can do it, because
33:26
Speaker 1: they're gonna charge the prices they charge, is that you
33:29
Speaker 1: have you know, each the corporate support and corporate sponsors.
33:32
Speaker 1: And over the years we've had to you know, United Airline,
33:34
Speaker 1: States Farm, you know, Walgreen, you know on the banks,
33:38
Speaker 1: you know. So that's the only way we we we
33:40
Speaker 1: the show happened at the level that we think it
33:42
Speaker 1: should be. And we started that from the very beginning
33:45
Speaker 1: where McCormick from the very first show and we're still there.
33:48
Speaker 1: I'm McCormick is a bad boy, the boy and they
33:52
Speaker 1: charged bad boy prices. They started boy unions. So we
33:57
Speaker 1: have to keep up with corporate office have to pay
34:00
Speaker 1: for that. And you're right, the ticket blow. It keeps
34:03
Speaker 1: the exertable low so that any African American business owner
34:08
Speaker 1: that has a product of service they want to some
34:10
Speaker 1: they can come to the show and do that very
34:12
Speaker 1: very little. Now and then the Black Women's Expo. It
34:15
Speaker 1: tackles issues topics. When you say that, what do you mean,
34:19
Speaker 1: you know, we in the me to generations, you know, now, uh,
34:22
Speaker 1: we see, we see black women that are really especially
34:26
Speaker 1: in the entertainment. I know you have a Regina King
34:29
Speaker 1: being your keenagepooker, but when you look at the Flicia Henderson,
34:32
Speaker 1: the Marl Brocker Kills, you know they're able to do
34:35
Speaker 1: Vine's you know, the Courtney Camps. These are women that
34:39
Speaker 1: are dominating television, just a few of them and so so.
34:44
Speaker 1: So that's the the African American woman is becoming a force.
34:48
Speaker 1: Does that coincide with the success of your expo? Exactly,
34:53
Speaker 1: it coincast with the success of it. And those women
34:55
Speaker 1: that are out there speaking, you know, to to spread
34:59
Speaker 1: their boy are seeking us out as the Xbox And
35:02
Speaker 1: now that we are multiple market, I mean, we're getting
35:04
Speaker 1: the call thinking we'd like to be a part of
35:06
Speaker 1: this show. We've even had some folks asking us in Atlanta,
35:09
Speaker 1: why didn't you make us a part of this show? So, uh,
35:11
Speaker 1: you know, people are you know what what what I
35:13
Speaker 1: what I failed to remember is that people do their
35:16
Speaker 1: due diligence, So they've already looked us up. They've already
35:20
Speaker 1: you know, gotten the recommendations and references, looked on our website. Peter,
35:24
Speaker 1: We've been around a long time twenty four years. I mean,
35:27
Speaker 1: let's face this and doing this and doing it well.
35:29
Speaker 1: I mean that's the only way you can you can
35:31
Speaker 1: hang in at that kind of period of time. So
35:33
Speaker 1: you know, we're really you know, proud of ourselves for
35:36
Speaker 1: keeping keeping it together that this long. Many many shows
35:39
Speaker 1: have gone and have gone by the wayside. It's a
35:42
Speaker 1: lot of work. I mean, I won't lie to you,
35:44
Speaker 1: it's a lot of work. But we think it's important
35:46
Speaker 1: because you know, people talk about those issues that are
35:49
Speaker 1: you know, that are happening last April and Chicago, you know,
35:53
Speaker 1: the whole Me Too movement. So that was our Talent
35:55
Speaker 1: All meeting. That was the topic and the issue about
35:58
Speaker 1: what women are are face in the workplace, in the
36:01
Speaker 1: in business and you know, in film and television. So
36:04
Speaker 1: that was our town hall a few years ago. Racial
36:07
Speaker 1: profiling so large in Chicago, we had that was our topic,
36:10
Speaker 1: and that was our town hall where we had a
36:13
Speaker 1: panel of people, you know, who could deal with those
36:15
Speaker 1: issues and audience members who can ask questions and really
36:18
Speaker 1: you know, learn more about what's going on and what
36:21
Speaker 1: we can do about it. So yeah, that's that's a
36:23
Speaker 1: big part of our show. You know, we don't want
36:25
Speaker 1: people to think of this this isn't a conference, but
36:27
Speaker 1: it's definitely you know, we do fifty fifty. We've got
36:30
Speaker 1: the you know, the simitars and workshops, and we're gonna
36:32
Speaker 1: give you information and we're also going to give you
36:35
Speaker 1: some entertainment and some fun. It's the tenth through the twelve,
36:39
Speaker 1: So that means that's a Friday, that's a Saturday in
36:42
Speaker 1: the Sunday, and that each Sunday is there. Each each
36:45
Speaker 1: day a different experience that they should come on each
36:47
Speaker 1: day or focus on us that in Chicago, people come
36:52
Speaker 1: every day or at least twice during the weekend because
36:55
Speaker 1: there is something different every day. We don't repeat necessarily
36:58
Speaker 1: unless there's a session that is us outstanding that will
37:01
Speaker 1: have on multiple days. Um. But I'll give you an
37:04
Speaker 1: example like Score Atlanta is doing a couple of sessions
37:06
Speaker 1: on business resources and then they're coming back the next
37:09
Speaker 1: day and doing something on how to maximize your business
37:12
Speaker 1: with social media. So you know that organization may be
37:14
Speaker 1: there twice, but the topics are different every day. UM.
37:17
Speaker 1: But it is a different experience. I mean where you've
37:19
Speaker 1: got Regina King and all of these guys, as I said,
37:22
Speaker 1: and the OWN Network bringing people on Saturday Sunday is
37:26
Speaker 1: gonna be something totally different Friday as a team stuff.
37:29
Speaker 1: You know that they've got their own sessions, They've got
37:32
Speaker 1: Ms Mulatto, The Winner of the Rap Game is their entertainment.
37:35
Speaker 1: So you know, we've got genuine on Sunday performing. We've
37:38
Speaker 1: got some up and coming gospel a so you know
37:41
Speaker 1: it's the on Sunday as well. So every day is different.
37:45
Speaker 1: You were talking about OWN before we left. Now you
37:47
Speaker 1: can slow down and tell us the excitement of OWN
37:49
Speaker 1: bringing three television shows to the Black women. I know
37:52
Speaker 1: how powerful that is to bring that. And they're branding
37:55
Speaker 1: into your market because they're they're recognizing the fact that
37:57
Speaker 1: you're bringing the audience that they cant as viewers. Yes, well,
38:02
Speaker 1: what's so exciting is their new show which is called
38:04
Speaker 1: Masha the hostess Mahsha and the show is called Mind
38:08
Speaker 1: Your Business and it's actually premiers the same weekend that
38:12
Speaker 1: this weekend of the EXFO And so they're bringing her
38:15
Speaker 1: to the show on Saturday, UM for the audience to
38:17
Speaker 1: engage and find out more about her show. And the
38:19
Speaker 1: interesting part is we're doing a competition. Uh, it's online
38:23
Speaker 1: on our website, you know, which is the Black Woman's
38:25
Speaker 1: Expo dot com where you can enter to when a
38:28
Speaker 1: one on one consultation with her on the main stage.
38:32
Speaker 1: But she will choose one business owner that will be
38:35
Speaker 1: there to be interviewed and she will help it and
38:38
Speaker 1: uh you know, assistant courage on stage any of your business,
38:41
Speaker 1: you know issues that you're having financial, financial issues, those
38:45
Speaker 1: things will be discussed for all for all the entire audience,
38:49
Speaker 1: but one one business owner will get an opportunity to
38:52
Speaker 1: come on stage as well. So that's that's that new show.
38:55
Speaker 1: But they're also bringing three you know of the actors
38:59
Speaker 1: and star Greedlely so Lynn Whitfield, Yes, I know, I
39:05
Speaker 1: know the man Rutgers, My man self in with him.
39:09
Speaker 1: I'll be taking them selfies with him. And just for
39:15
Speaker 1: Jorge Winners who is coming as well. So they're bringing
39:18
Speaker 1: out the you know, the heavy hitters and the stars,
39:21
Speaker 1: and we're really excited about this new partnership with Beyond
39:24
Speaker 1: Network and hope that that continues. What day would they
39:28
Speaker 1: be there? What day would they were there on Saturday
39:29
Speaker 1: or Friday or Sunday? They are Greenley will be there
39:33
Speaker 1: on Sunday and to mind your business is Saturday? Great?
39:38
Speaker 1: Are we definitely there on Saturday to meet all these people?
39:41
Speaker 1: I probably come back on side. That would tell everybody.
39:43
Speaker 1: I did the Neighborhood Awards Expo, so I know the
39:46
Speaker 1: value of uh. It's an experience for bring your family members.
39:52
Speaker 1: This is your event. You know, they have good food there,
39:55
Speaker 1: they have entertainment there. You can stay all day. When
39:58
Speaker 1: you go in, You're not limited saying okay, get out
40:00
Speaker 1: of here an hour. You know, there for three hours,
40:03
Speaker 1: become the lots of lots of lots of the stops
40:06
Speaker 1: that you go, they have giveaways that you can walk
40:08
Speaker 1: away with. There's a lot of a lot of Look,
40:10
Speaker 1: I'm not saying everything is free be there, but there's
40:12
Speaker 1: some freebees that they do give to you if you
40:14
Speaker 1: visit certain boots. There's some sampling that goes down. So
40:17
Speaker 1: the expo is a really cool place to be to
40:20
Speaker 1: really become an engage and and also get value and
40:23
Speaker 1: finding your value. That's what these sponsors come and that's
40:26
Speaker 1: what she sold them on, the fact that they have
40:28
Speaker 1: an engaging audience that will be a buying audience for you,
40:32
Speaker 1: and that's important that your brand. And I'm so appreciative
40:35
Speaker 1: of you inviting me to be a part of it
40:37
Speaker 1: this year. We're so glad to have you, we really are.
40:40
Speaker 1: So let's let's let's recap right quick. August August tent
40:44
Speaker 1: through the twelve ras Sean McDonald be hitting the stage August.
40:47
Speaker 1: You left with Money, main conversation that the Georgia International
40:50
Speaker 1: Convincing Center is there for three days. Just don't come
40:53
Speaker 1: and see me. Regina King going to be there. A
40:55
Speaker 1: lot of stars from green Leaf will be there also.
40:58
Speaker 1: The end of the month. August twenty you're through the
41:00
Speaker 1: twenty six, she'd be at the Dallas Market Center with
41:03
Speaker 1: the Black Women's Expo. I'm telling you something, Mayor green
41:06
Speaker 1: thank you for taking the time they running your commercials
41:08
Speaker 1: down here. And at last I told you that the
41:10
Speaker 1: other day in the email. I'm happy to hit they
41:13
Speaker 1: promote my show because I gotsible. But last thing, don't
41:22
Speaker 1: forget to Walters and they are half priced right now.
41:25
Speaker 1: So I want to make you out. Let your audience
41:27
Speaker 1: know that I appreciate that, and you stay strong and
41:30
Speaker 1: I'll see you this Saturday. Keep winning, all right, We'll
41:41
Speaker 1: be right back with more from Marsha McDonald and Money
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Speaker 1: next guess co founded Quest Nutrition, which began with the
43:59
Speaker 1: mission to revolutionized food and in the global slide towards
44:03
Speaker 1: toward ill health, to deliver innovative foods that don't compromise
44:08
Speaker 1: on taste or nutrition. Quest quickly exploded become a billion
44:12
Speaker 1: dollar business, and roughly five years he and his wife
44:15
Speaker 1: and business partner partner, Lisa found it. Impact Theories show
44:19
Speaker 1: I recently appeared on. Put that on my credits. You
44:21
Speaker 1: know what I'm saying, Impact Theories on my resume now
44:24
Speaker 1: to help facilitate global change, create and cultivate avenues of
44:28
Speaker 1: empowering and meaningful transformation that helps people unlock their true potential.
44:33
Speaker 1: Please welcome to Money Making Conversation, Tom Bill. You what
44:38
Speaker 1: my friend? My friend, my friend? How are you doing now?
44:42
Speaker 1: Where are yet? Right now? Tom? Okay, l A, That's
44:47
Speaker 1: why I went to do my interview, and now you're
44:49
Speaker 1: let's talk about the show Impact Theory that I've recently
44:51
Speaker 1: done before. Let's let's get that out the way, because
44:54
Speaker 1: because I did the show and immediately my LinkedIn account
44:58
Speaker 1: blew up. I just I looked at my lending had
45:02
Speaker 1: like thirty five people immediately started following me after they
45:05
Speaker 1: saw the show, and he started following me. And then
45:08
Speaker 1: all of a sudden, I went to the YouTube account
45:10
Speaker 1: and I saw these likes of the likes about the
45:13
Speaker 1: comments about you, about me, about life changing experiences, tell
45:20
Speaker 1: me about impact theory and the brain child there. This
45:24
Speaker 1: is this is an evolution between you and your wife. Correct, Yes,
45:28
Speaker 1: very much so. And it started because a quest. We
45:32
Speaker 1: had fourteen hundred employees and I really wanted to give
45:36
Speaker 1: them something that they could take, whether they were working
45:38
Speaker 1: for me or somebody else. Um, and that was the
45:41
Speaker 1: mindset that took me from scrounging my couch cushions to
45:44
Speaker 1: find enough changed with gas in my car, not the
45:47
Speaker 1: true story to building a billion dollar business. And you know,
45:50
Speaker 1: it really was, uh, just a mindset if and it
45:53
Speaker 1: was learning set of beliefs that would allow me to
45:56
Speaker 1: be successful, that would allow me to translate my potential
46:00
Speaker 1: shoal into actual ability. And so wanted to give that
46:04
Speaker 1: to them, and so we created the show, and it
46:07
Speaker 1: was all about bringing on people like you that have
46:09
Speaker 1: been tremendously successful, and to show them that they're essentially
46:13
Speaker 1: universal principles of success. That they've been hearing me say
46:16
Speaker 1: all these things. But it's one thing to hear from
46:18
Speaker 1: one person. It's another to hear from you know, dozens
46:20
Speaker 1: and dozens and dozens. So um, that was the genesis
46:23
Speaker 1: of the idea and my whole mission in life. The
46:27
Speaker 1: thing that I am absolutely put on this earth to
46:29
Speaker 1: do is to in my words, pull people out of
46:32
Speaker 1: the matrix, so to set another way, to give them
46:35
Speaker 1: an empowering belief system. And I think that most people
46:37
Speaker 1: are held back by a set of limiting beliefs. They
46:40
Speaker 1: don't even realize we're choices. They just think that their
46:43
Speaker 1: truth and the reality of people confuse their massive biases truth.
46:49
Speaker 1: And because of that, people don't even try to do
46:52
Speaker 1: things that they would otherwise be completely capable of learning. Um.
46:56
Speaker 1: And so that's my mission, men, is to through media,
46:59
Speaker 1: through both fiction and nonfiction, give people that set of beliefs.
47:04
Speaker 1: And that's that's really you know, sa my When you
47:07
Speaker 1: just talk about people as fear, isn't it though, Fear
47:11
Speaker 1: stops people. Fear of change, fear of failure, fear of
47:15
Speaker 1: somebody criticizing them for making that change and it fails.
47:18
Speaker 1: Those are some of the things that blocks block people
47:21
Speaker 1: from being successful, no question. And when you when I
47:25
Speaker 1: talk about beliefs, I'm talking about those things that lead
47:28
Speaker 1: people to be afraid, such as failing means I may
47:31
Speaker 1: failure that. You know, the things that I've done up
47:34
Speaker 1: to this point in my life determine what I'm capable
47:37
Speaker 1: of in the future, and that fills them with fear.
47:39
Speaker 1: And so, like you're saying that, the way that all
47:41
Speaker 1: of that stuff manifests is a neurochemical reaction which makes
47:46
Speaker 1: your heart raise, which makes your palm sweat, which makes
47:49
Speaker 1: you convinced that if you do this and mess up,
47:51
Speaker 1: that it's going to destroy your life. And because people
47:54
Speaker 1: get caught in that fear trap, they don't ever find
47:58
Speaker 1: out whe they're actually bole of doing. And so what
48:01
Speaker 1: I want to do is get rid of that fear
48:04
Speaker 1: by attacking the underlying beliefs that feed into that fear. Okay,
48:07
Speaker 1: let's back up a little bit. I have to start
48:09
Speaker 1: off by mentioning the impact theory, because that's the show
48:12
Speaker 1: I recently appeared on, where he hosts as a weekly
48:15
Speaker 1: show appears on his YouTube channel. You can go back
48:18
Speaker 1: and you can go there by the way and subscribe
48:21
Speaker 1: to the channel, and every time he has a new episode,
48:23
Speaker 1: they will flag you or sent you a notification to
48:26
Speaker 1: UM to watch the new episode, and you can also
48:28
Speaker 1: watch the past episodes. UM. It all started, like you said,
48:32
Speaker 1: you know, you scrounging for money on your couch and
48:35
Speaker 1: took us back to that moment because that that that
48:38
Speaker 1: that's a moment where you overcame fears, where you you
48:40
Speaker 1: have to convince people to believe in your vision. And
48:42
Speaker 1: we talked about turning the idea into a billion dollar company.
48:45
Speaker 1: Took us to that moment and that short journey. I
48:47
Speaker 1: say short because of the fact that we don't have
48:50
Speaker 1: a few minutes on this radio show to communicate it,
48:52
Speaker 1: so we'll sound short. But but tell us about that
48:55
Speaker 1: start and then some of the humps and the bumps
48:58
Speaker 1: of their journey. Yeah, for sure. So I went to
49:01
Speaker 1: film school, wanted to be a filmmaker, want to tell
49:03
Speaker 1: great stories. I had no idea how to break into
49:05
Speaker 1: the industry. This is back in the nineties. There was
49:07
Speaker 1: no YouTube, there was no short cut. So I I
49:11
Speaker 1: didn't have money, you know, I grew up a family
49:12
Speaker 1: that teetered between blue collar and white collar. So I
49:14
Speaker 1: don't know how to raid a hundred dollars dollars that
49:16
Speaker 1: might as well have been a hundred million dollars. I
49:18
Speaker 1: had no idea how to do it. And I met
49:19
Speaker 1: the two entrepreneurs and they said, look, if you want
49:21
Speaker 1: to control the art, you got to control the resources.
49:24
Speaker 1: Us get rich and then you can build your own studio.
49:26
Speaker 1: And I was just young enough and just not eve
49:29
Speaker 1: enough to say, cool, yeah, let's right. I thought it
49:31
Speaker 1: would take eighteen months. Sadly it did not quite work
49:34
Speaker 1: out like that, but it did teach me that anyone
49:38
Speaker 1: could become an entrepreneur. I didn't have to be born
49:40
Speaker 1: an entrepreneur. And there was a huge thing because I'm
49:42
Speaker 1: not a born entrepreneur at all. Like I was, I
49:46
Speaker 1: had a paper route. I was too scared to go
49:47
Speaker 1: knock on the doors to collect the money, so I
49:49
Speaker 1: was delivering the papers for half the money that I
49:51
Speaker 1: could have been. I mean, just like I have no
49:53
Speaker 1: entrepreneurial instincts. And then being in a business and having
49:57
Speaker 1: the opportunity to just through sweat would get better and
50:01
Speaker 1: pour myself in and outwork everybody and really grind it out.
50:05
Speaker 1: I began to get good at business, and so I
50:10
Speaker 1: ultimately realized, what are the you know, beliefs and things
50:14
Speaker 1: that you need to have to not be paralyzed by
50:15
Speaker 1: furiously and go out and execute. It's really about skills.
50:19
Speaker 1: So I needed to be good at marketing. I had
50:21
Speaker 1: to learn that that was the skills that I thought
50:23
Speaker 1: that I could really get extraordinary at. And so I
50:26
Speaker 1: poured myself into that. And the most important thing on
50:29
Speaker 1: my journey that I learned to keep this nice and
50:31
Speaker 1: brief without what I built my self esteem around mattered,
50:34
Speaker 1: and it mattered a lot. So instead of arguing for
50:37
Speaker 1: dumb ideas just because they were mine and it made
50:39
Speaker 1: me feel good or smart, I needed to always be
50:42
Speaker 1: a learner. And if I could always be a learner
50:44
Speaker 1: and take pride in being willing to admit when I
50:47
Speaker 1: was wrong and to learn what the right answer really was,
50:50
Speaker 1: to admit that I'm not yet good enough, and to
50:53
Speaker 1: sit at somebody's feet and learned from them humility, to
50:57
Speaker 1: really be hungry for the knowledge instead of hungry for
50:59
Speaker 1: the phrase, then I could really become something. And so
51:04
Speaker 1: that notion of becoming something instead of trying to think
51:07
Speaker 1: I'm cool now that I could become someone cool in
51:10
Speaker 1: the future. That changed my life. And so I just
51:14
Speaker 1: began acquiring skills relentlessly that had, you know, use in
51:18
Speaker 1: the business and so made me a better businessman, made
51:21
Speaker 1: me a better leader, a better marketer, better at conceptualizing products,
51:25
Speaker 1: all of it. And so that was how I took
51:27
Speaker 1: myself from you know, knowing nothing about business, uh, to
51:31
Speaker 1: running a billion dollar companies. Now, let's talk about the products.
51:35
Speaker 1: How do you how do you you know these products?
51:38
Speaker 1: The whole thing is about making products that that is
51:42
Speaker 1: healthy but taste good and enjoyable. Because when you go there,
51:45
Speaker 1: he gives you this giant gift basket and I mean
51:47
Speaker 1: it's giant. They got all kind of products in there.
51:50
Speaker 1: And believe me, your bar aid it all the way
51:52
Speaker 1: to the airport, you know, because you know, you get
51:54
Speaker 1: in the l a you don't have time to stop.
51:56
Speaker 1: So I looked at that saw that basket, went okay,
51:59
Speaker 1: let me just talk grabbing things and it was really good.
52:02
Speaker 1: It was really so So that was the mindset to
52:05
Speaker 1: that was the marketing angle. Look if this is good,
52:08
Speaker 1: but it's healthy, but it's gonna taste good because it's
52:11
Speaker 1: like a lot of stuff that is healthy. People run
52:13
Speaker 1: from it because I can't stand that taste. I'd rather
52:16
Speaker 1: say chubby, I'd rather die early. But you said, look,
52:19
Speaker 1: this is good for you, but it also you're gonna
52:21
Speaker 1: enjoy the taste. That was the slogan, or that was
52:23
Speaker 1: the angle of the approach and developing the brain. Yeah,
52:27
Speaker 1: for sure. So our thing was far better to leverage
52:30
Speaker 1: behavior than to try to change it. So you can
52:33
Speaker 1: say that I'm gonna be like in church. I'm in church,
52:36
Speaker 1: say that one were tapped. It's better to leverage behavior
52:40
Speaker 1: than to try to change it. So people are a
52:42
Speaker 1: certain way. People are going to eat food that tastes good,
52:46
Speaker 1: whether it kills them or not. They don't care, like
52:48
Speaker 1: it's just so good. So we thought, okay, well people
52:52
Speaker 1: are gonna do that anyway. Could we take that food
52:55
Speaker 1: that people want to eat and make it healthy for them,
52:57
Speaker 1: because if we could do that, then we could really
52:59
Speaker 1: change of us. Okay, you're talking to the guy, the
53:02
Speaker 1: guy Christal cream App. You know I go to five Guys,
53:06
Speaker 1: get the five guys super fries. I'm taking you know,
53:09
Speaker 1: I get that, I get the I get the fat
53:11
Speaker 1: burger with the double king with the cheese, and you know,
53:14
Speaker 1: I'm just I'm one of those guys. So so I'm
53:16
Speaker 1: in the car and I see Quest over there. You
53:19
Speaker 1: know I talked about that looks too. It looks it
53:22
Speaker 1: looks healthy. That looks like something that and I grabbed
53:26
Speaker 1: one of because it looks like you know those those
53:28
Speaker 1: look that packaging. You know that that that that tastes
53:31
Speaker 1: you eat it, but it ain't gonna be right for you.
53:33
Speaker 1: Boy one, ate two, then three. I was so happy.
53:37
Speaker 1: In fact, if you go to my house right now, sir,
53:40
Speaker 1: I do have it in my cabinets. Sir, you have
53:42
Speaker 1: made me a new healthy nutrition and my my, my
53:45
Speaker 1: staff all knows me. I I am a banana split guy. Tom.
53:50
Speaker 1: I am a guy who will eat uh shake uh
53:54
Speaker 1: to shake. I eat my dessert before I eat my meals.
53:57
Speaker 1: So I am that guy. I'm that guy you go
54:00
Speaker 1: give a shot. But you didn't look like you do
54:02
Speaker 1: stuff like that. Yes I do, sir, Yes I do.
54:04
Speaker 1: I am a a wacky eater, but it was great
54:07
Speaker 1: that you created a product that that slowed me down
54:10
Speaker 1: but allowed me to have the taste that I want,
54:13
Speaker 1: the sweech that I want to kind of want and
54:14
Speaker 1: all that good stuff and come here to you turned
54:17
Speaker 1: the guy like me and I'm your customer that you
54:19
Speaker 1: were trying to reach. Correct that I would tell you.
54:24
Speaker 1: So you know when you look at something and you uh,
54:27
Speaker 1: my program director Adele, he saw the link, he win,
54:31
Speaker 1: did you see this link? Just like you're talking to
54:33
Speaker 1: the camera, you're telling everybody it's just great. So when
54:36
Speaker 1: I see something like that happening in life, and I
54:39
Speaker 1: really realized it's a very sincere interview that you're giving me.
54:42
Speaker 1: And then when I met you, met your wife, Lisa,
54:44
Speaker 1: met the whole staff, it was like walking into a family.
54:48
Speaker 1: It wasn't walking into a guy who's been successful at
54:51
Speaker 1: a level that most people don't understand. You were willing
54:54
Speaker 1: to be able to tell the world right now, come
54:58
Speaker 1: to me. I got some information on want to share
55:00
Speaker 1: it if you, if you listen to me, I can
55:03
Speaker 1: help you get to your dream. And that's all impact
55:05
Speaker 1: theories about an amazing host. Tom. I want to thank
55:08
Speaker 1: you for coming on my show. Thank you for sharing
55:10
Speaker 1: these moments of inspiration that we're gonna share it to
55:13
Speaker 1: the part my part of the world, my part of
55:15
Speaker 1: the world, but more importantly, let me continue this relationship
55:19
Speaker 1: by exposing people to all these great guests that he
55:22
Speaker 1: has on this show, not just me, because I will
55:24
Speaker 1: not be selfish and stop this train of information that
55:27
Speaker 1: you're trying to put out. My brother, you need to
55:29
Speaker 1: keep doing what you're doing, and we're gonna stay in
55:31
Speaker 1: this relationship at a very high level. Okay, thank you, alright,
55:36
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