185: The Limits of Loyalty: When Habits Change, You're Toast by Nir Eyal of Nir And Far on User Acquisition & Retention

Optimal Work Daily - Career, Productivity and Entrepreneurship · Apr 3, 2021 · 11m

Nir Eyal talks about how changing your business habits can harm user retention. Episode 185: The Limits of Loyalty: When Habits Change, You're Toast by Nir Eyal of Nir And Far on User Acquisition & Retention Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book…