Bounded rationality and fine-tuning our preferences
As humans, we make 'reasonable' decisions based on the information we have. The problem is... we don't have perfect or complete information. We never do. Nobel-prize winning economist Herbert Simon calls this Bounded Rationality. And even the information we do have is... READ MORE The post Bounded rationality and fine-tuning our preferences appeared first on StefanieFaye.
The skinny
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