Vintage Insights: Strategic Rejection: Why Saying No Drives Brand Growth with Jon Williams
Middleman sales structures consistently dilute the authentic connection between a broadcaster and their audience. As part of our Vintage Insights series, we are revisiting foundational conversations that remain highly relevant as the current media landscape demands you either own your brand or let a corporate conglomerate dictate your value. Today, we revisit our sit-down with Jon Williams, CEO and partner of 94-9 Radio, to dissect how he bypassed traditional broadcast limits by stepping out of the talent booth and becoming his own sales force.We get into the mechanics of running a 100…
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