215: User Investment: Make Your Users Do the Work by Nir Eyal of NirAndFar on Customer Acquisition & Retention

Optimal Work Daily - Career, Productivity and Entrepreneurship · May 3, 2021 · 11m

Nir Eyal teaches you how to make your users do the work. Episode 215: User Investment: Make Your Users Do the Work by Nir Eyal of NirAndFar on Customer Acquisition & Retention Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming…