No. 130: Tech platforms are becoming fashion houses. The category war just started.

The Pattern · Jul 4, 2026 · 4m

Culture Pulse: 74. Meta just declared itself a fashion house. That's not a tech story. It's a category takeover. Today's Pattern: platforms claimed the body. Every other category adjusts. Read the full edition: https://thepattern.media/editions/2026-07-04.html