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E179: How Trade Sales Leaders Grow Close Rates with Subtle Sales Process Tweaks: Sales, Leadership, Trade
Are you losing deals because you’re quoting one-off projects like repeat customers—or treating repeat clients like strangers?Most sales strategies focus on chasing more leads, but the real wins often come from mastering the leads you already have. In this episode, we dive into the subtle—but powerful—differences between quoting for first-time clients versus repeat customers, and why small adjustments can dramatically boost your close rates.By listening, you’ll learn how to:Build trust and create value with one-off clients to increase your chances of closing the deal.Deliver consistent…
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