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Michigan Business Beat | Amanda Rich- Lansing Lugnuts, Golden Bobblehead Sustainability & Engagement
Chris Holman welcomes Amanda Rich, Marketing & Fan Engagement Manager, Lansing Lugnuts, Lansing, MI. The headlines yesterday were sharing that the Lansing Lugnuts' Conservation Carnival won MiLB Golden Bobblehead, How did the Lugnuts structure collaborations with conservation and agriculture partners to deliver both community impact and measurable brand value? What business outcomes—such as audience engagement, partner visibility, or ticket sales—came from aligning sustainability with fan experience? What were the key logistical or marketing lessons in turning Jackson® Field™ into an…
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