Latest / The Bigger Stage w/ Matt Stone
T.J. Winick: Why AI Made Earned Media Matter More, Not Less
A former ABC News correspondent explains why AI didn't kill earned media — it made it the asset most founders are ignoring. T.J. Winick on how ChatGPT, Claude, and Perplexity now decide how you're described, the reporter's playbook for getting covered, and how to turn a crisis around in a single news cycle.SHOW NOTES For twenty years, T.J. Winick built stories from the inside — six of them as a correspondent for ABC News. Now he helps founders survive the same machine he used to run.His argument in this episode cuts against the grain: AI didn't make earned media less important. It made it the…
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