What advisers need to know about behavioural finance
The advice industry is constantly evolving, and advisers are continually pushing the norms in order to get to know their clients better and improve the suitability process.Regulators and advisers agree that matching an investment to an investor is underpinned by risk tolerance and financial ability — but can advisers go further to understand the emotional ability of a client to take that risk? Is there a ‘behavioural capacity’ that can determine how a client may interact with their investment portfolio?In this episode, reporter Imogen Tew is joined by Greg Davies, head of behavioural science…
The skinny
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