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Latest / Business Tao with George Kao

Beware of the "ONE right way to success" -- your *authentic* path is the truly effective "formula".

Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people who have experienced traumatic backgrounds… I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your insights on how marketing is being used to take advantage of people’s trauma backgrounds, to…

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