Latest / We Are For Good Podcast - The Podcast for Nonprofits
715. Working Session: The Email Infrastructure Every Nonprofit Needs - Katelyn Baughan
Most nonprofits treat email like a megaphone. They show up loud when they need donations and go completely quiet in between. Katelyn Baughan has worked with UNHCR, Amnesty International, the Trevor Project, and the National Breast Cancer Foundation, and she has seen this pattern cost nonprofits thousands in unrealized donations.Her fix: stop thinking about campaigns and start building infrastructure.In less than 20 minutes, Katelyn walks you through the automated email system that works in the background to build donor relationships, nurture loyalty, and raise more money, even when you're not…
The skinny
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