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Episode 321 - How To Apply Behavioral Design to Persuasion – Will Leach
Join me for this week's Podcast on How To Apply Behavioral Design to Persuasion. We will discuss the two simple psychological shifts that will increase your ability to influence. Discover how to get your prospect in the right "MindState" that will open the doors to persuasion. I also interview Will Leach, who wrote : Marketing to Mindstates." He said: If you're a salesperson, you can likely attest to the fact that selling is more difficult today than it's ever been. Landing that meeting with a prospect is nearly impossible because we're all dealing with endless distractions and overtaxed…
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