Put That Coffee Down EP154 You own your marketing budget, your marketing budget doesn’t own you
Kevin welcomes FreightWaves own Sr. Digital Marketing Executive, Joe Hendrix, on this episode to talk about marketing trends for 2023. They talk about what marketing costs are and what falls more into the operational budget. Plus, we all know marketing drives sales, so why is marketing the first line item cut even before a downturn hits. Love’s Truck Care & Speedco is the nation’s largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, we’ve invested in our locations and staff to get your drivers…
The skinny
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