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Product-Market Fit Is Dead (Here's What Replaced It) w/ Allyson Letteri
In this episode, I chat with Allyson Letteri, a marketing exec turned startup advisor and author of The Standout Startup.Allyson explains how speed to market with AI changes everything, yet core marketing fundamentals remain constant. With experience scaling teams at Thumbtack and Handshake from Series C to unicorn status, she shares frameworks founders can use immediately. We discuss the three Ps of messaging, why startups build products before finding buyers, and how to create social proof without customers.We also cover when to hire your first marketer, how to fire fast, and why founder…
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