Episode 28: Your Words Tell Your Agency's Story, with Jody Sutter.

Build a Better Agency Podcast · Apr 18, 2016 · 1m

Jody Sutter started her career in sales and ended up working in agencies leading the new business teams. Today she runs The Sutter Company, a business development consultancy. She spends a lot of time working with agencies to take a more proactive approach to growing their business with a special emphasis on how they communicate and tell their unique story. What you'll learn about in this episode: Why strong writing is more important than ever in our digital age The major mistakes that agencies make when presenting themselves in writing How to avoid making the big mistakes agencies make when…