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Culture Club: The secret to longevity for homegrown brand like Sundown Festival

Get your music festival outfits ready because Sundown Festival is set to make its comeback this weekend. Headlining the event is Mandopop star Jam Hsiao, Malaysian rapper Namewee, DJ Kim Lee, and internationally renowned DJs R3HAB and Firebeatz. We find out more from Kelvin Goh, Director & Co-founder of Sundown Festival and Rudolph Van Der Van, Sundown Festival Director, Red Spade Entertainment.See omnystudio.com/listener for privacy information.

The skinny

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