Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.

No BS Mastery Podcast · Nov 17, 2022 · 16m

How do you get your business?

Do you get most of your business (or all of it) from word of mouth and referrals?

95% of small branding agencies I talk to say word of mouth and referrals.

They tell me that they have a steady flow of referrals and they have a great close rate on those referrals. “I've really never had to market. I've been very lucky," they say.

And it feels good that people are sending you business and that you’re closing most of them.

But.

Can you really rely on word of mouth to keep your business going?

Today I want to talk about why referrals are one of the best places to get…