2.116 Why Storytelling Is the Secret to a More Engaged Workforce– With Povel Torudd
In this episode, Karen Kirton is joined by Povel Torudd one of the most powerful (and underused) tools in internal communications: storytelling. Povel is the Managing Director of Berkeley Communications and Lead Storyteller for APAC, and we unpack how stories can be used not just in branding and marketing, but to create a thriving, emotionally connected workplace culture. In this conversation, we cover: Why storytelling is just as important for internal comms as it is for PR How narrative techniques help teams remember and retell company messages The science behind why stories are more…
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