No. 183: Pop culture is Gucci's new creative director. Demna just made it official.
Culture Pulse: 72. Gucci just proved subcultural credibility is a ceiling, not a floor. Demna's multi-genre hold is luxury's new creative brief. @ThePattern #BeforeItsObvious Read the full edition: https://thepattern.media/editions/2026-08-26.html
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