Latest / The Steve Harvey Morning Show / Terry Brown Full Interview
Transcript
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- 1:05Speaker 1: I'm your host for Sean McDonald. Each Money Making Conversation
- 1:07Speaker 1: talk show is about entrepreneurship and entertainment. I provide the
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- 1:50Speaker 1: My next guest has a background as a homicide and
- 1:53Speaker 1: undercover narcotics detective. He's the founder and CEO of Armor
- 1:57Speaker 1: Bearer Protective Services, his company and multimillion dollars security firm
- 2:02Speaker 1: service and executives and global celebrity and global celebrities. Here's
- 2:07Speaker 1: a Bachelor of Science and Business and built a well
- 2:09Speaker 1: respected legacy and law enforcement before moving into the private sector.
- 2:13Speaker 1: Please work on the money making conversation. Terry Brown, Hey,
- 2:18Speaker 1: thank you, thank you. I appreciate thank you for having me.
- 2:20Speaker 1: And I said all that, then is he still talking
- 2:22Speaker 1: about me? Is he still saying all those great things
- 2:24Speaker 1: about my brain? How you doing that? There too much
- 2:29Speaker 1: when you get them a lot? Because you know, transition
- 2:32Speaker 1: is what we all fear in life. You know, when
- 2:34Speaker 1: you're getting the regular check and you get comfortable with
- 2:37Speaker 1: their regular check and then all saying you're about the
- 2:39Speaker 1: you got the idea, and a lot of people don't
- 2:41Speaker 1: support you on that idea. When you start talking about
- 2:43Speaker 1: doing other things, tell us, tell us about the transition
- 2:46Speaker 1: from the you know, from uh for the hour week
- 2:50Speaker 1: job with some over time and making a good living
- 2:53Speaker 1: to say, you know something, I'm a bet on me.
- 2:57Speaker 1: You know it's interesting. Um. Yeah. I started this whole
- 3:00Speaker 1: journey as a UM police officer in California, Northern California,
- 3:04Speaker 1: place called East Paul, Alto, and it was an interesting job.
- 3:10Speaker 1: East Paul, too was the murder capital in nine ninety
- 3:15Speaker 1: January ninety three, I went to robbery homside UM that
- 3:19Speaker 1: presented is UM on set of challenges, of course, but
- 3:22Speaker 1: you know, it was a lot of work, a lot
- 3:25Speaker 1: of overtime, but it was a lot of working for
- 3:27Speaker 1: someone else. And so I had a son who was
- 3:31Speaker 1: you know, getting up to the those formative years, and
- 3:35Speaker 1: you know, my daughter, I wasn't really there allied for her,
- 3:38Speaker 1: and so I said, you want my son, and my
- 3:40Speaker 1: mom wanted to have more control of my time. So
- 3:42Speaker 1: my journey initially into an entrepreneurship was simply because I
- 3:47Speaker 1: wanted to spend more time with my son. The money
- 3:50Speaker 1: I wasn't really concerned with initially. That comes later, Um,
- 3:55Speaker 1: But the transition for me was trying to figure out
- 4:00Speaker 1: where I fit in in the private sector and what
- 4:03Speaker 1: that looks like. I spent the first thirteen years of
- 4:05Speaker 1: my life in law enforcement, and that was you know,
- 4:08Speaker 1: that was pretty easy. I understood what my path was there. Um,
- 4:12Speaker 1: the privacy is a little different. Now. Let mensue this.
- 4:16Speaker 1: This is really interesting because when I when I when
- 4:18Speaker 1: I gave your credit, it was talking about servicing executives,
- 4:22Speaker 1: which I'm sure that's corporate executives and global celebrities. Those
- 4:27Speaker 1: are two unique areas and they have to be treated differently.
- 4:32Speaker 1: One when you walk out there, the celebrities they know
- 4:34Speaker 1: who they are, so that means that the reaction in
- 4:36Speaker 1: public is going to be different. But then executives, you know,
- 4:40Speaker 1: a certain group of people may know who they are,
- 4:42Speaker 1: which which makes for their security to be unique. Explain
- 4:46Speaker 1: the difference in how your company handles both. You know
- 4:52Speaker 1: you're talking about corporate executives. Uh. A lot of times
- 4:57Speaker 1: people really they don't have stacerect issue. UM. People know
- 5:02Speaker 1: about them through print, UM and you know now and
- 5:06Speaker 1: then you know on TV and in the news, but UM,
- 5:10Speaker 1: face recognition really doesn't come into play a lot. Obviously,
- 5:15Speaker 1: celebrities that you know, they're waiting for you no matter
- 5:18Speaker 1: where you go, UM, they could be You'll you'll see
- 5:22Speaker 1: paparazzi at the hotel, You'll get to your your venue,
- 5:25Speaker 1: your event, and they're they're meeting you there. So I
- 5:29Speaker 1: mean it's it's a constant navigating between the paparasis. There
- 5:35Speaker 1: is that issue. UM. Corporate executives, UM, you know there Uh,
- 5:43Speaker 1: there are are. Protection for them is centered around UM
- 5:49Speaker 1: life challenges. So they can make an exist, they can
- 5:53Speaker 1: make a decision and it will affect a lot of
- 5:56Speaker 1: people's lives, their livelihoods. So those are real life issues. Celebrities.
- 6:02Speaker 1: You know, it's not the same um, but you know,
- 6:04Speaker 1: you kind of you know, with corporates, you you have
- 6:07Speaker 1: that that space where you have the opportunity to plan
- 6:13Speaker 1: and pre plan what they're doing, their movements and things
- 6:16Speaker 1: of that issue. Celebrities all the time, you're kind of
- 6:18Speaker 1: flying off the cup. You're you know, you have to
- 6:21Speaker 1: be flexible in your in your movement with celebrities. Well
- 6:26Speaker 1: that's really it's because you know, I managed a major
- 6:28Speaker 1: celebrity talent like Steve Harvey and currently Stephen A. Smith,
- 6:32Speaker 1: and both are different Like Stephen Stephen A Smith he
- 6:38Speaker 1: uh and and invites people to sign autographs and take
- 6:43Speaker 1: pictures with Steve is a little bit more reluctance and
- 6:45Speaker 1: do that. And so with that being said, you have
- 6:48Speaker 1: to deal with that too, because different celebrities treat their
- 6:52Speaker 1: fans of how people approach them different and how do
- 6:55Speaker 1: you how do you how do you deal let you
- 6:57Speaker 1: sit down and talk to the talent? Do you sit
- 6:59Speaker 1: down and talk to celebrities or how that situation you
- 7:01Speaker 1: should be handled by? How how do you make recommendations?
- 7:06Speaker 1: You know, initially you try to have that conversation with
- 7:08Speaker 1: them so they you know, clearly understand what you're trying
- 7:11Speaker 1: to do to keep them safe. UM. Celebrities, you always
- 7:16Speaker 1: think all your clients, you have to kind of understand
- 7:19Speaker 1: they are and what they want, what they find uncomfortable,
- 7:23Speaker 1: and um you know what they find you know this
- 7:27Speaker 1: this actually comfortable. Um Uh. You know, I have Kevin Hart,
- 7:31Speaker 1: and Kevin is very very um uh open to his
- 7:35Speaker 1: fan base. Um he wants to be approachable and I
- 7:39Speaker 1: think that's part of his charm and part of his brand. UM.
- 7:43Speaker 1: But at the same time, you have to figure out
- 7:46Speaker 1: in a split second, who UM has you know, all
- 7:50Speaker 1: carrier motives, who who presents a problem for us to
- 7:54Speaker 1: move in and out of different environments. You know who
- 7:56Speaker 1: has um ill will towards him for whatever reason. You
- 8:01Speaker 1: have to kind of figure that out. With body language movement,
- 8:06Speaker 1: they're movement to things of that nature, and it's kind
- 8:09Speaker 1: of the uh average change in top of invironment. But
- 8:11Speaker 1: some some clients don't want to sign an autographs, Some
- 8:15Speaker 1: clients don't want the UM interaction general public, and you
- 8:19Speaker 1: have to navigate through that and figure out how to
- 8:22Speaker 1: you know, do it so that they don't look like
- 8:26Speaker 1: the bad guy absolutely, and that that's really what it
- 8:28Speaker 1: comes across, especially in the age of social media, people
- 8:31Speaker 1: can quickly troll you with negative posts and say you
- 8:34Speaker 1: did this, and you could just be heading into an
- 8:37Speaker 1: offer space or headed to sign an autograph, or the
- 8:39Speaker 1: autograph session has ended and you try to get out
- 8:41Speaker 1: of the building to catch a flight, or sometimes they
- 8:44Speaker 1: said this is what this is the cutoff tip and
- 8:46Speaker 1: you have to go and something, so you have to
- 8:48Speaker 1: be the bad guy. Are all sets of situation up
- 8:51Speaker 1: so the escape route And it really is when you
- 8:54Speaker 1: when you got the talent like a Kevin Harll, you
- 8:55Speaker 1: got to you got these high profile talents where they
- 8:58Speaker 1: can move people, thousands of people when they walk out
- 9:01Speaker 1: into public into general street. They could just move bodies
- 9:03Speaker 1: like that. And and when you said, it's really amazing
- 9:07Speaker 1: how they can just work. I remember Steve and I
- 9:09Speaker 1: we shut down them all one time. We had to
- 9:10Speaker 1: go out the back door to get out of them
- 9:12Speaker 1: all because of the fact that he could not go
- 9:15Speaker 1: back out into the general populace population in the middle.
- 9:18Speaker 1: I have a mall story with Kevin who we went
- 9:21Speaker 1: to the mall in Houston. What's the major mall and
- 9:25Speaker 1: Houston UM Galeria, UH Galeria, and we went to St.
- 9:32Speaker 1: Laurent second floor. We walked in, um and I kid
- 9:38Speaker 1: you not, within five minutes, I looked outside the store
- 9:43Speaker 1: and there were thousands of people waiting outside the store.
- 9:47Speaker 1: I walked out the store entrance to kind of, you know,
- 9:52Speaker 1: see what was going on with it. It looked like,
- 9:55Speaker 1: you know, and when I say thousands, I mean upstairs
- 9:59Speaker 1: and downstairs. Police showed up. They told us we had
- 10:03Speaker 1: to leave. You know, I need really appreciate that part
- 10:07Speaker 1: of it. But then when he explain, you know, the
- 10:11Speaker 1: you know, the problems with people running and potential beginning
- 10:16Speaker 1: hard or injured. Okay, I'm saying that, Um, and so
- 10:20Speaker 1: we we had the leaves, but you're talking within five minutes.
- 10:23Speaker 1: They didn't shut the model down, but the mall was
- 10:26Speaker 1: shut down because everyone was outside the swoord try trying
- 10:29Speaker 1: to get a game to Kevin. It's finally here, the
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- 12:26Speaker 1: E R dot ai right, because those things happen. You
- 12:31Speaker 1: have to figure that stuff out quickly, too quickly too,
- 12:34Speaker 1: and that and that comes across as as can be.
- 12:37Speaker 1: Like you know, uh, fans can take that as a
- 12:39Speaker 1: negative old man he could top stop and take one
- 12:43Speaker 1: photo on, don't you stop and take one photo? The
- 12:45Speaker 1: other perject gonna want dead photo. And so a lot
- 12:47Speaker 1: of times you see celebrities say, okay, take the photo
- 12:50Speaker 1: as I'm walking. Take the photo as I'm walking, because
- 12:52Speaker 1: they if they stop, it's it's you cannot move forward anymore.
- 12:56Speaker 1: It's really an interesting world because, like I said, you know,
- 12:59Speaker 1: you represent one of the global faith So he go
- 13:02Speaker 1: to England. Somebody know he go to South Africa. Somebody
- 13:05Speaker 1: knows he goes to Canada. Somebody knows he go to Mexico.
- 13:07Speaker 1: Somebody knows he goes to Russia. Somebody's gonna know Kevin
- 13:10Speaker 1: hard When you have a face that visible, it does
- 13:13Speaker 1: create problems. But then again, when you have corporate execs,
- 13:17Speaker 1: they want that same type of security, they want that
- 13:19Speaker 1: same type of uh handling because they feel they're equally important.
- 13:24Speaker 1: Because a lot of times, I'm gonna ask you the question,
- 13:27Speaker 1: a lot of time celebrities have to be treated that way,
- 13:29Speaker 1: especially when they travel out of the country. Have you
- 13:31Speaker 1: had to deal with that? Taking up next celebrities, let
- 13:33Speaker 1: me talk about corporate executives out of country, especially when
- 13:36Speaker 1: they travel in Mexico. Um, yeah, I've never been in Mexico.
- 13:42Speaker 1: I take that back. Went to Mexico one time with
- 13:43Speaker 1: the client. Uh it wasn't for business. But yeah, that's
- 13:47Speaker 1: a different dynamic as well, because you've gotta pay attention
- 13:50Speaker 1: to the climate of the country to your your a
- 13:52Speaker 1: Canadian civil unrest um in Mexico obviously, you know you
- 13:56Speaker 1: have the kidnapping situation. That's a business on it down there. UM.
- 14:01Speaker 1: You know, I think the biggest thing when you travel
- 14:03Speaker 1: out the country is understanding the laws UM in those countries,
- 14:07Speaker 1: because those laws are very different, um from the laws
- 14:11Speaker 1: that we're used to being a police officer. UM. Yeah,
- 14:14Speaker 1: it's very different. Time we went to um and this
- 14:18Speaker 1: is not South America. We went to Dubai and we
- 14:21Speaker 1: had our radios you know, for communication, and they took them.
- 14:25Speaker 1: And because I saw they saw that as a um
- 14:30Speaker 1: uh equipment, UM not suitable for their UM their country,
- 14:37Speaker 1: largely because it affects their communication system and a lot
- 14:41Speaker 1: of people, you know, a lot of people in those
- 14:43Speaker 1: countries feel like you're infiltrating their their systems. So they
- 14:48Speaker 1: took our radios. They took our radio. So you have
- 14:51Speaker 1: to really I mean traveling abroad that's a different animal
- 14:55Speaker 1: into itself. You have to clearly understand what those laws are.
- 15:00Speaker 1: You have to clearly understand what the customs are, and
- 15:03Speaker 1: you have to figure out a way either you're gonna
- 15:05Speaker 1: get someone on the ground over there to move with you,
- 15:09Speaker 1: or you have to move move generally, you know, through
- 15:13Speaker 1: the land for those countries. Imas your days. I'm talking
- 15:17Speaker 1: to my man Terry Brown, He's the CEO of Armor
- 15:20Speaker 1: Bear Protective Services as a multimillion dollar security firm that
- 15:24Speaker 1: services executives and global celebrities. One of his primary talents,
- 15:28Speaker 1: we have to say, is a global celebrity is Kevin Hart.
- 15:31Speaker 1: What what what are the code of ethics that you
- 15:33Speaker 1: have to follow when you when you establish protective services agency?
- 15:39Speaker 1: You know, every every company, every person had their own
- 15:42Speaker 1: set of code of ethics. For me, what I try
- 15:44Speaker 1: to establish with my company is honor, uh, integrity, dependability, reliability, loyalty, um,
- 15:54Speaker 1: those things. But also in addition to that, you know,
- 15:57Speaker 1: you have to have a heart forgiving, you know, because
- 16:01Speaker 1: in a sense what we do is we serve our
- 16:03Speaker 1: clients and you have to have a servant's heart. Get
- 16:06Speaker 1: paid for you get paid nicely for it. But you
- 16:09Speaker 1: know you do have to um have those other things,
- 16:13Speaker 1: you know, being dependable, there's no excuses not being where
- 16:17Speaker 1: you need to be at the time you're supposed to
- 16:18Speaker 1: be there. I mean that's just that's that's um exactive
- 16:23Speaker 1: protection one on one. Uh. Luckily for me, I learned
- 16:26Speaker 1: that from law for my law force to day. But yeah,
- 16:29Speaker 1: just being dedicated, being honest, being dependable, being flexible, flexibility
- 16:36Speaker 1: is enough to go on because, um, you know, like
- 16:39Speaker 1: I said, we're dealing with entertainment clients. You a lot
- 16:44Speaker 1: of times what I'm trained to do, I don't get
- 16:46Speaker 1: a chance to exercise those things. So you have to
- 16:49Speaker 1: be flexible because there isn't a lot of flexibility there
- 16:55Speaker 1: for you to or time for you to do what
- 16:58Speaker 1: you you're trained to do. Um to make sure that
- 17:00Speaker 1: that client is safe. So you have to be flexible
- 17:03Speaker 1: and deal with the hand that you're giving. It's really
- 17:06Speaker 1: it's true. Um, you know you was an undercover narcotics detective.
- 17:12Speaker 1: They're lending homicide. Like you said, you know that's a
- 17:14Speaker 1: dark side of life. And you want to just get
- 17:16Speaker 1: into the entrepreneurial field just to spend time with your son,
- 17:20Speaker 1: just to just to be there when it was a
- 17:21Speaker 1: much afford the hour, week or over times you have
- 17:23Speaker 1: to spend. But also knowing that you have a son
- 17:26Speaker 1: you have to raise and then you then you found
- 17:28Speaker 1: and become the CEO Armor Bearer Protective Services. What is
- 17:31Speaker 1: the key? A couple of key things that really established
- 17:35Speaker 1: the growth of your company. Oh man, too many things
- 17:39Speaker 1: that come to mind. Rof the back, Um, well a
- 17:43Speaker 1: little more but but initially I have the support of
- 17:45Speaker 1: a wonderful wife at home. Also them she supports me.
- 17:50Speaker 1: I'm gone a lot, so she made sure the household
- 17:55Speaker 1: thing is taking care of. My wife is wonderful, So
- 17:58Speaker 1: I get to go out on the role, do what
- 18:00Speaker 1: I do and not have to worry about what's going
- 18:04Speaker 1: on at home. The second thing is I have a
- 18:06Speaker 1: great team that works with me here armorvert um um,
- 18:11Speaker 1: starting with my CEO, will goesbor um. I just we
- 18:16Speaker 1: we have a great team, a team we I don't
- 18:20Speaker 1: I don't subscribe to you know, I make all the
- 18:23Speaker 1: you know the rules and in decisions, I do it
- 18:26Speaker 1: with the team effort and um. I have a team
- 18:29Speaker 1: that I actually trust to give me the right feedback,
- 18:34Speaker 1: give me the right information so they can make it
- 18:36Speaker 1: uh concerned uh um decision on what it is we
- 18:40Speaker 1: need to do to move forward. The other thing is
- 18:43Speaker 1: um I think early on for me is I decided
- 18:46Speaker 1: that if I was going to go into the private sector,
- 18:49Speaker 1: I needed number one to be uh to educate myself
- 18:52Speaker 1: to the private sector. So I feel like everyone who
- 18:55Speaker 1: does something entrepreneur, they need to become a student of
- 18:58Speaker 1: their industry. So I read a lot. I made sure
- 19:03Speaker 1: that I availed myself to differences in style. Um a
- 19:08Speaker 1: good friend of mine. He ruins a company in in
- 19:11Speaker 1: DC area. He his company is totally different from mine.
- 19:16Speaker 1: And it's easy for me to sit back and and
- 19:18Speaker 1: say that you know where this or where that, But no,
- 19:21Speaker 1: when I sat down, I had a conversation with them. Um.
- 19:25Speaker 1: We call him school. He Um explained what he does
- 19:28Speaker 1: and his brand is just different from mine. And so
- 19:32Speaker 1: it's just like I said, you have to become a
- 19:33Speaker 1: student of the game. I understand that you know, everyone
- 19:36Speaker 1: is different, everyone has something to offer, and no one's
- 19:39Speaker 1: better than the other. You just try to be the
- 19:41Speaker 1: best version of you. I totally agree with that. It's
- 19:45Speaker 1: an interesting thing about it that I want to just
- 19:47Speaker 1: put on top of that is relationships are key. Your
- 19:51Speaker 1: your your name, your brand is key because when you're
- 19:55Speaker 1: talking about security, it's about trust. You have to trust
- 19:58Speaker 1: and you have to be patient because something times you
- 20:00Speaker 1: might just be standing outside the restaurant five hours. You
- 20:03Speaker 1: might stand outside the hotel door and you don't know
- 20:06Speaker 1: when you're gonna leave that hotel door. You have to
- 20:09Speaker 1: exercise patients, good vision and and and also realize that
- 20:14Speaker 1: you're not the star. You're not the star. You are
- 20:18Speaker 1: the person there to secure people, to make sure they
- 20:23Speaker 1: get home to their family. And if they have fans,
- 20:25Speaker 1: the fans don't feel like you're the jerk or he's
- 20:29Speaker 1: the jerk. So it's a lot of things that come
- 20:31Speaker 1: into play that a lot of people don't realize. When
- 20:33Speaker 1: you're providing security, it's not just a step aside, step aside,
- 20:36Speaker 1: get out the way, get out the way, get out
- 20:38Speaker 1: the way. You're really shaping and also helping to develop
- 20:41Speaker 1: and maintain that corporate executives companies brand, or that celebrity's
- 20:46Speaker 1: personal brand. Correct. Yeah, you know you have to be
- 20:50Speaker 1: okay with being in the shadows. Um, you know, you
- 20:53Speaker 1: gotta be okay with ability helped build someone else's brand.
- 20:56Speaker 1: I mean that's the thing, you know, Um, you put
- 21:00Speaker 1: in what we do is we serve, and you gotta
- 21:02Speaker 1: put their knees ahead of yours. And I think that,
- 21:06Speaker 1: you know, like for me when I came into the business,
- 21:10Speaker 1: I think I came in was brought. Um, you know,
- 21:13Speaker 1: you know the right way, and so I don't need
- 21:17Speaker 1: the limelight. Never has me jumping on a radio show
- 21:20Speaker 1: on the radio show podcast, if you is a reach
- 21:24Speaker 1: forward for me because I'm so used to being in
- 21:27Speaker 1: the shadows that it's tough for me to step out
- 21:30Speaker 1: and talk about who we are. And so I'm coming
- 21:34Speaker 1: out that that show a little bit. But that that's you.
- 21:37Speaker 1: You're absolutely right you you know, you have to be
- 21:40Speaker 1: okay with uh, you know, being in the in the
- 21:45Speaker 1: background and letting someone else shine and so um, like
- 21:50Speaker 1: you said, the whole ideas for them to get to
- 21:53Speaker 1: where they need to get to, so they do what
- 21:55Speaker 1: they do best and get home safely, you know. And
- 21:59Speaker 1: so that right right there, that's in that's it in
- 22:02Speaker 1: a nutshell, what Terry, I'm gonna tell you something, man,
- 22:05Speaker 1: I know. Um, it's not something you normally do. That's
- 22:07Speaker 1: why I'm happy to get your show and let you
- 22:10Speaker 1: realize about the brand that I'm trying to do with
- 22:11Speaker 1: money making conversation. It's about entertainment and entrepreneurship because you're
- 22:15Speaker 1: a brand, and I bring individuals like you on my
- 22:17Speaker 1: show to let everybody know that there are so many
- 22:20Speaker 1: options to be successful. But you gotta follow your your faith,
- 22:23Speaker 1: you gotta follow your your vision, and you gotta have
- 22:25Speaker 1: a plan. And you started in one direction doesn't mean
- 22:29Speaker 1: that's your final journey. And that's what I love about
- 22:31Speaker 1: what you're saying, that you that you you trusted your
- 22:34Speaker 1: instincts and then you surrounded yourself and then you have
- 22:37Speaker 1: people a support group that allows you to be you Terry.
- 22:40Speaker 1: So I want to thank you for coming on my show.
- 22:43Speaker 1: I appreciate you having me. Thank you so much. Cool.
- 22:46Speaker 1: If you want to hear more interviews on Money Making Conversation,
- 22:48Speaker 1: go to Money Making Conversation dot com. I'm ras Sean McDonald.
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