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How the FCA's new duty of care might affect advisers

The Financial Conduct Authority has published proposals for what it calls a "new consumer duty" which it says will set clearer and higher expectations for firms' standards of care towards consumers.The regulator has said it is concerned about firms providing information which is misleading or difficult to understand, and products or services which don't represent value. It says it wants firms to ask themselves 'would I be happy if I were treated like this?' or 'would I recommend this service to my friends and family?'.This week FTAdviser digital editor Damian Fantato is joined by Sally Plant…

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