EP 231: Agency Owners | Leveraging psychology to improve agency sales with Charlie Poulson

Build a Better Agency Podcast · Mar 9, 2020 · 1m

The more you know about a person, the easier it is to connect with them. One of the challenges when it comes to biz dev is that we really don't know too much about the prospect we're trying to build a relationship with, especially in the early stages of the sales pitch. But what if there was a way for you to gain those insights even if you've never met them in person? Charlie Poulson's first job out of college was building PPT decks for one of the country's largest agencies. That experience gave him insights on the technical side of sales. A recent discovery of a tool that adds in some…