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Episode 451 - World Trust Trends and Tools
Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever. Twenty years ago, the mindset was: "I trust you; give me a reason not to." Now the mindset is: "I don't trust you; give me a reason why I should." Trust is at an all-time low and still falling. Global Trustworthiness Index 2022. The Most And Least Trusted Professions In America Lawyers per Capita by Country 2023 Trust is also magnified or diminished based on your occupation or profession. For example, medical professionals enjoy higher trust levels than lawyers…
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