Latest / Growing Your Dental Business Show
Attracting Ideal Patients with Rusty Curtis: Building Your Dental Practice from the Foundation Up
In this insightful episode of Growing Your Dental Business, host Jacquelyn Hurley welcomes Rusty Curtis, CEO of Lumn and author of The Book on Dental Marketing. Rusty shares why so many practices fall short of their marketing goals, the difference between strategy and tactics, and how to avoid “whack-a-mole” marketing. He explains why culture, patient experience, and authentic branding form the true foundation of successful marketing, and why skipping these steps often leads to wasted dollars and missed opportunities.From competing with large corporate dental chains to making the most of a…
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