The Power of Branding
AJ is proof of the power of branding. He began his entrepreneurial journey in the same way he began life—dirt broke and against the odds. Nonetheless, AJ set out to impact lives across America as a motivational speaker. With no capital, limited education, and little experience, he knew that in order to achieve the success he would have to develop an unfair competitive advantage. AJ became obsessed with learning how to build a brand that would get attention and convey his unique value in the marketplace. He realized that in order to win in business…a brand needed to connect emotionally…
The skinny
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